Looking for the best on-page SEO checkers to optimize your content for Google?
In this post, we share the best SEO tools to optimize your site content for your target audience, improve your rankings, and get more organic traffic from search engines.
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What to Look For in an On-Page SEO Checker
Consider these factors when choosing the best SEO tools for on-page SEO:
- The type of on-page elements and factors that are checked by the software.
- SEO analyzer suggestions go beyond basic on-page elements like meta tags.
- If the on-page SEO checker provides competitor-based insights.
- The on-page analysis provides accurate and reliable insights.
- The user interface is relatively easy to use and learn.
- Positive feedback is provided by real users in reviews.
What Are the Best On-Page SEO Checker Tools?
Based on testing and using these SEO tools for on-page SEO optimization over the years, here are the best on-page SEO checkers in 2023:
My content never feels complete without using Surfer. This is a powerful on-page SEO checker tool I use daily for optimizing content as well as topic and keyword research.
In my opinion, Surfer is the best SEO analyzer for gaining on-page keyword and SERP insights based on your top-ranking competition on Google.
Surfer has also introduced a new major feature called Grow Flow which is described as an AI growth management platform to maximize your SEO efforts.
With Grow Flow, you can integrate your site's Google Search Console property with Surfer to get weekly AI-driven SEO tasks to help you increase your site's organic traffic.
Surfer On-Page SEO Features
- Optimize your content based on 500+ factors and the top 50 competitors on Google.
- An SEO score based on advanced NLP (natural language processing) algorithms.
- Get suggestions for related terms, headers, word count, and images.
- SEO audit tool to analyze page keyword usage, meta tags, page speed, and more.
- A SERP analyzer for checking top-ranking pages for speed, words, links, and more.
- Grow Flow feature for AI-powered content, keyword, and internal link suggestions.
Use Surfer to add related words, structure your content, and save hours per web page. Surfer is excellent for enhancing old and new content with its rank-boosting insights.
Check out this Surfer SEO review to explore its key features and pricing plans in detail.
Surfer Offer: 7-Day Money-Back Guarantee
2. SE Ranking
SE Ranking is an affordable all-in-one SEO software with an on-page SEO checker, site audits, keyword research, rank tracking, competitor analysis, and a report builder.
SE Ranking On-Page SEO Features
- Detailed SEO analysis tool for specific pages based on your target keyword.
- Website audit tool to detect critical SEO errors and analyze all pages against key search engine optimization parameters.
- Scan meta tags, keyword density, external and internal links, page speed, and more.
- Compare on-page parameters and term usage with competitors side-by-side.
- View social signals such as shares detected for your web pages.
- Page changes monitoring tool to get notified when a web page changes.
Here's a look at the new and improved on-page SEO checker released by SE Ranking in May 2022:
SE Ranking offers a solid set of on-page SEO tools that are continuing to improve in capability and usefulness for such a low monthly price.
SE Ranking Offer: 14-Day Free Trial
While Surfer is the more advanced SEO tool for finding related words to use, Semrush offers tools for on-page SEO, site audits, rank tracking, competitor research, and more.
Semrush On-Page SEO Features
- Get on-page optimization ideas based on the top 10 organic competitors on Google.
- Get backlink ideas based on competitor anchor texts and relevant high-ranked sites.
- Technical SEO ideas to improve your site's health based on Semrush's site audit tool.
- Semantically related keyword suggestions based on the top 10 pages in Google.
- Content and user experience ideas to position keywords and improve UX state.
Semrush's Guru plan includes an additional Content Audit tool to identify site pages to improve, an SEO content template tool with more competitor-based recommendations, and a writing editor to check readability and the use of basic SEO elements.
Semrush Offer: 7-Day Free Trial
Another popular SEO software with reliable on-page SEO features is SEO PowerSuite. This is a bundle of 4 SEO tools. The WebSite Auditor is used for content optimization.
SEO PowerSuite On-Page SEO Features
- Complete on-page SEO audits with helpful suggestions and how-to advice.
- Includes a content editor with an on-page SEO checker similar to Rank Math.
- Find ideal keywords to use based on TF-IDF analysis and top-10 ranking sites.
- Site audit tools to analyze technical SEO and Core Web Vitals metrics.
- Site structure visualizations to uncover potential problems with site architecture.
- Connects with Google Analytics to analyze top pages and search traffic stats.
The on-page SEO tool and landing page optimization features are free to use. A paid license is required for crawling more than 500 URLs, saving, and reporting.
SEO PowerSuite Offer: Free Version with Limited Features
5. Rank Math
Rank Math is a WordPress plugin with an on-page SEO checker among other features. Additional features include AI content generation and a rank tracker inside WordPress.
Rank Math On-Page SEO Features
- On-page SEO checker with a page score right inside the WordPress editor.
- User-friendly setup wizard to tune your WordPress and SEO settings.
- Control search title and meta description of posts, pages, or custom post types.
- Preview how your post will appear in the search results including rich snippets.
- Integrates with Google Search Console & Google Analytics for dashboard analytics.
- The Pro plan includes a schema generator to add structured data to your pages.
Here's an example of the free SEO checker inside the WordPress page editor:
In my opinion, Rank Math is an essential SEO plugin for WordPress users.
Rank Math Offer: Free Version with Limited Features
This list of top on-page SEO tools isn't complete without Google Search Console. GSC is useful for getting insights into page experience and visibility on Google.
Google Search Console On-Page SEO Features
- Identify web pages with mobile-friendly, user experience, and Google indexing issues.
- Page search engine rankings found by Google including click and impression trends.
- Inspect individual pages and get crawl, coverage, and mobile usability insights.
- Submit sitemap files to aid Google with indexing your content into Google Search.
- View page coverage status and if pages are indexed, excluded, or blocked in Google.
Google Search Console is free to use.
On-Page SEO Checker FAQs
What are on-page SEO tools?
On-page SEO tools are software solutions that help optimize the content and structure of a webpage to improve its visibility and ranking on search engines. They typically analyze aspects such as keywords, meta tags, headings, and internal links, providing insights and recommendations to enhance on-page optimization.
Why are on-page SEO tools important?
On-page SEO tools are essential for ensuring that your website's content and structure align with search engine guidelines and best practices. They can help you identify areas for improvement, optimize your content for relevant keywords, and boost your website's overall search engine ranking and visibility.
What are the key features of on-page SEO tools?
Some key features of on-page SEO tools include keyword analysis, content optimization, meta-tag analysis, heading optimization, internal and external link analysis, duplicate content detection, and mobile optimization.
Can on-page SEO tools help improve content quality?
Yes, on-page SEO tools can help improve content quality by providing insights on keyword usage, spelling and grammar errors, and readability. They can also suggest relevant terms to include in your content, ensuring it is both informative and engaging for your target audience.
Are there free on-page SEO tools available?
There are several free SEO tools available with either free or freemium offerings:
Semrush offers a free plan with limited site audit features.
SEO PowerSuite provides a free download version with access to some audit features.
Rank Math SEO plugin for WordPress offers a free plan with helpful on-page insights.
Google Search Console for checking page visibility metrics on Google and detecting any page experience or indexing issues.
How often should I use on-page SEO tools?
You should use on-page SEO tools regularly, especially when creating new content or updating existing web pages. Regularly monitoring and optimizing your website's on-page SEO can help maintain and improve your search engine rankings over time.
Can on-page SEO tools help with technical SEO?
While on-page SEO tools primarily focus on content and structural optimization, some tools also provide insights into technical SEO aspects, such as page speed, mobile-friendliness, and crawl errors. To run more comprehensive technical audits, check out tools more specifically designed for conducting SEO audits.
My Top Picks for On-Page SEO Tools:
- Surfer SEO – The go-to choice for data-driven content optimization, Surfer SEO excels at analyzing your content and suggesting the most relevant keywords and phrases based on top-ranking Google pages. This powerful tool offers real-time content analysis, making it a must-have for anyone looking to improve their on-page SEO strategy.
- SE Ranking – A budget-friendly option that doesn't compromise on features, SE Ranking provides a wide range of on-page SEO tools within an all-in-one platform. With its user-friendly interface and robust keyword analysis capabilities, SE Ranking is perfect for small businesses and freelancers looking for an affordable yet comprehensive solution.
- Semrush – An industry leader in SEO analysis, Semrush offers an extensive set of tools to help you optimize your content, conduct in-depth on and off-site audits, and gain valuable competitor insights. Semrush is ideal for businesses and agencies that require advanced SEO analysis and are seeking a single platform to manage all their SEO needs.
Final Thoughts: On-Page SEO Checker Tools
This wraps up our list of the best SEO tools for improving your on-page SEO.
These top on-page SEO checkers can assist you in refining your web pages, enabling search engines like Google to better comprehend your content.
Furthermore, versatile software platforms such as Surfer, SE Ranking, and Semrush can help you improve your SEO content writing, rectify spelling and grammar mistakes, and provide recommendations for contextually relevant terms to enrich your content.
Some of these software tools also include in-depth SEO auditors for optimizing technical elements and/or existing content on your site.
By utilizing these tools, you'll be well-equipped to elevate your keyword rankings, boost engagement with your target audience, and foster substantial growth in organic traffic.
Combine the use of these tools with knowledge of the latest SEO statistics to further inform your SEO strategies, optimize your content, and improve results.
More Posts About SEO Software Tools:
- Best All-In-One SEO Software
- Best Local SEO Software
- Best SEO Reporting Software
- Best Rank Tracking Software
- Best SEO Auditing Software
- Best Small Business SEO Software
- Best SEO Content Writing Software
- Best SEO Automation Software
- Best On-Page SEO Checkers
- Best Semrush Alternatives
- Best SE Ranking Alternatives
- Best Ahrefs Alternatives
- Best Free SEO Software
- SE Ranking vs Semrush
- SE Ranking vs SEO PowerSuite