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Best Free SEO Software Tools (2022)

Updated on May 16th, 2022

Best Free SEO Tools

Here's a list of the best free SEO software tools for keyword research, competitor analysis, link building, site audits, rank checking, page performance, and more.

Free Analytics & Reporting Tools

Free Keyword Research Tools

  • Google Keyword Planner – Free keyword research tool built into Google Ads.
  • Google Trends – Discover popular searches on Google and their interest over time.
  • Keyword Surfer – Free SEO browser extension for basic keyword research.
  • Keyword Tool – Find keywords based on Google Autocomplete and other platforms.
  • AnswerThePublic – Find keyword ideas based on people's questions and searches.

Free Website Audit Tools

  • Screaming Frog – Best desktop-based site crawler free up to 500 URLs per crawl.
  • Xenu – Free desktop-based site crawler and technical SEO audit tool.
  • Siteliner – Free SEO tool for checking duplicate content and broken link site audits.
  • SEO Minion – Free SEO browser extension for on-page SEO audits.
  • Check My Links – Free SEO browser extension for checking broken links on a page.
  • Google Structured Data Testing Tool – Check schema markup and rich results.
  • Small SEO Tools – A large set of free on-page and off-page SEO tools.
  • SEOBook – A large set of free web-based tools for SEO and digital marketing.
  • TheHOTH SEO Tools – An array of free on-page SEO and site audit tools.

Free Link Tools

  • SEOquake – Free SEO browser plugin to analyze website link and authority metrics in search results and perform basic on-page audits.
  • Semrush – All-in-one SEO platform with a free account option for limited use.
  • Ahrefs – All-in-one SEO toolkit with a free account option for your own website.
  • Ahrefs Backlink Checker – Free backlink checker that shows up to 100 backlinks.
  • Google Disavow Links Tool – Used to tell Google to ignore links to your site.

Free Local SEO Tools

Free Site Speed & Performance Tools

Free WordPress SEO Tools

  • Rank Math – Free feature-rich WordPress SEO plugin to optimize settings and content.
  • Yoast SEO – Free reputable WordPress SEO plugin to optimize settings and content.

Learn more about these top search engine optimization tools and their features below.

Free SEO Software Tools

Here are my top free SEO tool recommendations for managing SEO efforts.

Free Analytics & Reporting Tools

1. Google Search Console

Google Search Console (GSC) is a free tool by Google that is useful for managing your website presence in Google Search and detecting related issues that might arise.


2. Bing Webmaster Tools

Bing Webmaster Tools (BWT) is a free tool by Microsoft that is useful for managing your website presence in Bing Search and detecting related issues that might arise.


3. Google Analytics

Google Analytics (GA) is a free web analytics tool by Google for tracking website visitor behavior and understanding how visitors navigate your site.


4. Google Data Studio

Google Data Studio is a free tool by Google for creating customizable dashboards and reports that use data from external data sources like Google Analytics.


5. Google Sheets

Google Sheets is a free spreadsheet editor by Google for storing, analyzing, and manipulating data that can be useful for SEO reporting.


Free Keyword Research Tools

6. Google Keyword Planner

Google Keyword Planner is a free SEO tool by Google for keyword research. Find keyword ideas and see keyword metrics like estimated search volume ranges and ad bidding.


7. Google Trends

Google Trends is a free tool by Google to discover popular search queries searched on Google Search and YouTube and their interest over time for different locations.


8. Keyword Surfer

Keyword Surfer is a free SEO browser extension that provides keyword suggestions and their estimated monthly search volume. The tool also displays the page word count of pages below their listings in Google's results and estimated domain traffic.

Related: Surfer SEO Review for 2022


9. Keyword Tool

Keyword Tool is a freemium keyword research tool for finding keyword ideas from search engine autocomplete data based on a given keyword. Find keyword ideas based on autocomplete data from Google, YouTube, Bing, Amazon, and more.


10. AnswerThePublic

AnswerThePublic is a freemium research tool for finding keyword and question ideas based on a given keyword and autocomplete data from search engines like Google.


Free Website Audit Tools

11. Screaming Frog

Screaming Frog is a freemium desktop-based site crawler tool for auditing site page URLs, identifying broken links, and other potential SEO issues and opportunities. Crawl up to 500 URLs for free.


12. Xenu

Xenu is a free desktop-based site crawler tool with a simple user interface for auditing site page URLs, identifying broken links, and other potential SEO issues and opportunities.


13. Siteliner

Siteliner is a freemium SEO audit tool to check a website for internal duplicate content, prominent pages based on link patterns between pages, and broken links. Analyze sites up to 250 pages per month for free.


14. SEO Minion

SEO Minion is a free SEO browser extension tool for on-page SEO auditing, including checking for broken links, redirects, and hreflang tags, checking Google rankings, and a SERP preview tool.


15. Check My Links

Check My Links is a free SEO browser extension that crawls through a given web page and highlights valid and broken links.


16. Google Structured Data Testing Tool

Google Structured Data Testing Tool is a free tool by Google for testing structured data code on a given page and seeing which Google rich results can be generated.


17. Small SEO Tools

Small SEO Tools provides a collection of free SEO tools related to text content, keyword research, backlink checking, image editing, website analysis, and domain tools.


18. SEOBook

SEOBook provides a collection of free SEO tools for keyword research, page crawling, and content optimization, and more.


19. TheHOTH SEO Tools

TheHOTH SEO Tools provides an array of free SEO tools including a basic site audit tool, backlink checker, and a tool for checking basic domain authority and estimated traffic stats.


Free Link Tools

20. SEOquake

SEOquake is a free SEO browser plugin to analyze website link and authority metrics in search results and perform basic on-page SEO audits to check links and keyword density.


21. Semrush

Semrush is an all-in-one SEO platform that offers a free subscription plan with limited functionality for a variety of features related to keyword and topic research, competitor research, domain analysis, on-page audits, and rank tracking.

Related: Semrush Alternatives for 2022


22. Ahrefs

Ahrefs is an all-in-one SEO toolkit that offers a free account option for tracking one verified website for keyword rankings, links and their text anchors, and a limited number of competing domains and pages.


23. Ahrefs Backlink Checker

Ahrefs Backlink Checker is a free backlink checker tool that shows up to 100 backlinks, including the anchor text of the backlink and domain and page authority metrics.


24. Google Disavow Links Tool

Google Disavow Links Tool is a free tool used to prevent spammy or irrelevant backlinks from being valued by Google and affecting a site's rankings.


Free Local SEO Tools

25. Google Business Profile

Google Business Profile is a free tool for managing business profiles that appear on Google Search and Maps.


26. Local Search Results Checker

Local Search Results Checker by a free tool by BrightLocal for checking local search results for a given keyword on Google Search and Google Maps for any location.


27. Moz Local Listing Score

Moz Local Listing Score is a free tool for checking business listing presence and citations across top directories.


28. TheHOTH Local Listing Audit

TheHOTH Local Listing Score is another free tool for checking business listing presence and citations across top directories.


29. Google Review Link Generator

Google Review Link Generator is a free tool used to create a unique Google Review link to share with customers.


Free Site Speed & Performance Tools

30. Google Mobile-Friendly Test Tool

Google Mobile-Friendly Test Tool is a free tool used to check if a web page is easy-to-use on mobile devices and detect any related issues.


31. Google PageSpeed Insights

Google PageSpeed Insights is a free tool used to check the loading speed and performance of a web page on mobile and desktop devices.


32. GTmetrix

GTmetrix is a free tool used to check a web page's speed and performance.


33. Google Lighthouse

Google Lighthouse is an open-source tool in Chrome DevTools for analyzing page quality and provides insights related to on-page SEO, accessibility, performance, and security.


34. Google Lighthouse

Google Lighthouse is an open-source tool in Chrome DevTools for analyzing page quality and provides insights related to on-page SEO, accessibility, performance, and security.


35. Chrome DevTools

Chrome DevTools is a set of web developer tools built into Google Chrome browser for inspecting and auditing web page code.


36. Cloudflare

Cloudflare is a free content delivery network (CDN) designed to speed up and secure sites.


Free WordPress SEO Tools

37. Rank Math

Rank Math is a free feature-rich WordPress SEO plugin for optimizing website settings and content for search engines.


38. Yoast SEO

Yoast SEO is a free reputable WordPress SEO plugin for optimizing site settings and content for search engines.


Free SEO Tools FAQ

What's the best free SEO tool?

The best tool depends on your situation.

For analyzing site traffic, Google Analytics is essential.

For competitor research, a free Semrush account is useful for researching competitor sites.

For checking the top backlinks of a site, check out Ahrefs backlink checker.

For initial keyword research, Google Keyword Planner is a good place to start.

For tracking Google Search presence progress, use Google Search Console.

For quickly auditing the on-site SEO of smaller websites, try out Screaming Frog.

For auditing web page speed and performance, check out Google Lighthouse.

Do I have to pay for SEO tools?

Paid SEO tools aren't required to be successful with SEO. However, the features and data provided by some can help you plan out SEO strategies, find opportunities, save time on repetitive tasks, and make decisions that lead to better results in less time.

What SEO tools are worth paying for?

Some SEO tools are worth paying for in order to track many keyword rankings and save position history, gain access to extensive keyword and competitor data, perform in-depth audits, and create detailed reports. See all-in-one SEO software tools for software platforms that provide valuable research data and features for a wide array of SEO activities.


Conclusion

I hope you found this list of the best free SEO tools useful for supporting your SEO efforts. While some paid tools are worth it for rank tracking and access to in-depth data, these free tools are pretty effective for basic research, auditing, and reporting needs.

Looking for low-cost SEO services? Check out these reputable cheap SEO packages.

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