Looking for the best SEO reporting tools to track key metrics, analyze campaign progress, and save time on reporting? Below, we’ve reviewed the top options for streamlining SEO reporting and sharing insights with clients, managers, and stakeholders.
SEO reporting software is essential for tracking campaign performance and presenting fresh updates with accuracy and ease. The tools listed here provide a range of features to create high-quality reports, highlight critical KPIs, and guide your SEO strategy in 2024 and beyond.
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Top SEO Reporting Software Overview
Here’s a quick overview of the top SEO reporting tools covered in this guide:
- SE Ranking – Best value SEO reporting software
- Semrush – Premium SEO reporting software
- SEO PowerSuite – Desktop-based SEO reporting software
- Nightwatch – Dedicated SEO rank reporting tool
- Google Analytics – Free website traffic reporting software
- Google Search Console – Free insights into Google search presence
- Looker Studio – Free marketing and SEO report builder
- Dash This – Automated marketing dashboard software
- Databox – Comprehensive KPI dashboard platform
- Supermetrics – Data streaming tools for SEO reports
- Raven Tools – All-in-one SEM reporting software
- Mangools – Beginner-friendly SEO toolkit with basic reports
- Ahrefs – SEO toolkit with competitor analysis reports
- Agency Analytics – SEO reporting suite tailored for agencies
- Moz Pro – Established SEO software with reporting tools
Learn more about each SEO reporting tool’s features and ideal use cases in the sections below.
What to Look For in SEO Reporting Software
When choosing the best SEO reporting software for your needs, consider these factors:
- Types of Reports Available: Look for tools that offer various report types, such as ranking, audit, and traffic reports.
- White-Labeling Options: For client-facing reports, determine which plans offer white-label features.
- Data Accuracy and Updates: Ensure data is accurate and regularly refreshed.
- Export Capabilities: Consider if you need to export SEO data to CSV or other formats.
- Automation and Scheduling: Look for options to schedule and automate report delivery.
- Software Integrations: Check if the tool integrates with other platforms that support your workflow.
SEO professionals and digital marketers use a variety of tools for reporting, with some platforms offering specialized reporting features and others functioning as all-in-one solutions. Often, a combination of tools may be the best approach to meet specific needs.
What Are the Best SEO Reporting Tools?
Based on testing and in-depth reviews, here are 15 of the best SEO reporting tools for analyzing and sharing SEO campaign performance in 2024:
1. SE Ranking
Best Value SEO Reporting Software

SE Ranking is an affordable, all-in-one SEO software platform with powerful reporting tools that simplify managing and reporting on SEO campaigns.
Reporting Features
SE Ranking offers a user-friendly drag-and-drop report builder with pre-structured templates, manual and scheduled report options, and white-label capabilities for branding reports. You can generate reports with data on keyword rankings, competitor insights, on-page and technical SEO audits, and backlink monitoring.

With SE Ranking, you can also:
- Add custom notes and marketing tasks to track progress.
- Generate an Account Report for a high-level view across multiple website projects.
- Export reports as PDF, Excel, or HTML files.
The Pro and Business plans include white-label reporting, making them a great choice for agencies managing multiple clients.
Pricing
SE Ranking offers three main pricing plans, with the option for custom plans for high-volume needs:
- Essential: $65 per month – Ideal for individual SEO professionals with one manager seat and five projects.
- Pro: $119 per month – Designed for agencies and small teams, offering three manager seats and up to 30 projects.
- Business: $259 per month – Suited for large agencies, featuring five manager seats and unlimited projects.
Why Choose SE Ranking?
SE Ranking is popular among budget-conscious SEO professionals and agencies for its rich feature set, flexibility, and affordability. It combines essential SEO tools with robust reporting capabilities, making it an excellent choice for both beginners and experienced marketers.
Free Trial: SE Ranking offers a 14-day free trial for new users.
2. Semrush
Premium SEO Reporting Software

Semrush is a comprehensive online marketing platform with extensive SEO tools and versatile reporting capabilities, making it ideal for tracking and presenting nearly every aspect of SEO.
Reporting Features
Semrush provides a powerful report builder, allowing you to create automated reports for SEO, content marketing, competitor analysis, PPC, and social media. With customizable and scheduled reports, Semrush lets you automatically send updates to stakeholders on a recurring basis.

Key reporting capabilities include:
- SEO Metrics: Track keyword rankings, organic traffic, domain authority, trust scores, backlinks, and website audit results.
- Pre-Made Templates: Access over 20 report templates, such as SEO Report, Technical SEO Report, Competitor Research Report, and Organic Search Report, which you can modify or build from scratch.
- White-Label Reports: Available with the Agency Growth Kit add-on, enabling you to remove the Semrush logo for branded reports.
- Data Integration: The Guru and Business plans support integration with Looker Studio, which is useful for combining Semrush metrics with other data sources.
Reports can be exported as PDFs and shared with multiple email recipients, allowing you to present detailed, custom insights on-demand.
Pricing
Semrush offers three main pricing plans:
- Pro: $139.95 per month – Suitable for individuals and small teams, with five projects and tracking for 500 keywords.
- Guru: $249.95 per month – Designed for agencies and mid-size businesses, offering 15 projects, 1,500 tracked keywords, historical data, and Looker Studio integration.
- Enterprise: Starting at $5,000 per month – For large enterprises, offering 50+ projects, 5,000+ keywords, AI SEO automation, API access, and premium support.
Annual plans offer up to a 17% discount. The Pro plan includes up to 5 scheduled reports, while the Guru and Business plans increase this to 20 and 50, respectively.
Why Choose Semrush?
Semrush is highly regarded for its comprehensive feature set, including tools for in-depth competitor analysis, keyword research, rank tracking, and content marketing. Its integration with Google Analytics and Google Search Console adds additional value for creating cohesive, insightful reports that cover all key SEO metrics. Semrush’s intuitive Position Tracker tool also makes it easy to monitor ranking changes with daily updates, which is particularly useful for SEO professionals managing dynamic campaigns.
Free Trial: Semrush offers a 7-day free trial for users interested in testing its capabilities.
3. SEO PowerSuite
Desktop SEO Reporting Software

SEO PowerSuite is a powerful, desktop-based SEO software suite that includes four main tools: Rank Tracker, WebSite Auditor, SEO SpyGlass, and LinkAssistant. Together, these tools cover all aspects of SEO, from keyword research to technical audits and backlink management.
Reporting Features
SEO PowerSuite offers extensive reporting capabilities across its four tools, enabling users to create professional, customizable reports for keyword rankings, site audits, backlink analysis, and link management. Reports can be generated in PDF or HTML formats, and the platform provides white-labeling options for agencies to brand reports with their logo (available on the Enterprise plan).
Key features include:
- Rank Tracker: Track an unlimited number of keywords across 400+ search engines and access data from 20 keyword suggestion tools.
- WebSite Auditor: Conduct detailed site audits for hundreds of SEO factors, with findings presented in a clear, organized dashboard.
- SEO SpyGlass: Analyze backlinks and monitor link quality, with tools to identify toxic links and generate disavow files.
- LinkAssistant: Manage link-building campaigns, find prospects, and conduct outreach directly from the platform.
SEO PowerSuite requires a download and installation, which provides users with advanced customization options but differs from the cloud-based tools offered by many competitors.
Pricing
SEO PowerSuite offers three pricing options:
- Free Plan: Limited access to basic features for evaluation purposes.
- Professional: $349 per year – Suitable for small businesses, includes in-depth SEO analysis tools but lacks white-label reporting.
- Enterprise: $699 per year – Ideal for agencies, providing full white-label reporting, PDF/HTML export, scheduled report delivery, and advanced project storage capabilities.
Discounts are available for multi-year subscriptions, with savings of up to 34% on a 3-year plan.
Why Choose SEO PowerSuite?
SEO PowerSuite is an excellent choice for SEO professionals and agencies that prefer a desktop application with customizable options for reporting. It is particularly valuable for users managing a large number of keywords and projects. Although it requires an Enterprise plan for full reporting capabilities, the suite offers a solid set of tools for comprehensive SEO management at a competitive price point.
Free Version: SEO PowerSuite offers a free version with limited functionality, allowing users to test its core features before committing.
4. Nightwatch
SEO Rank Tracker Reporting Software

Nightwatch is a highly accurate rank tracking tool ideal for local SEO, offering unique capabilities for tracking rankings down to specific regions, including city and zip code levels. It also features robust SEO reporting, technical audits, and segmentation for granular analysis.
Reporting Features
Nightwatch provides daily rank tracking for major search engines, including Google (Search and Maps), YouTube, Bing, Yahoo, and DuckDuckGo. Key features include:
- Detailed Local Tracking: Track rankings by city, state, or zip code for precise local SEO insights, making it particularly valuable for local businesses and franchises.
- Technical SEO Audits: Perform in-depth site audits with customizable settings for tracking issues across multiple pages.
- Customizable Reports: Create automated, white-label reports with segmentation options based on location, device, and search engine.
- Integrations: Integrate with Google Analytics, Google Search Console, and Looker Studio for a complete view of SEO performance.
Nightwatch's ability to track rankings across multiple cities and integrate data from Bing and DuckDuckGo makes it a standout for businesses focused on wide-ranging or local-specific SEO campaigns.
Pricing
Nightwatch’s pricing is flexible, allowing businesses to scale based on the number of tracked keywords:
- Starter Plans: Begin at $39/month for small businesses, with the option to track 250 keywords.
- Keyword-Based Pricing: Pricing scales with keyword volume, starting at $59/month for 500 keywords and $99/month for 1,000 keywords, with custom plans available for up to 100k+ keywords.
- Annual Discounts: Save up to 25% with annual billing.
Nightwatch’s flexible pricing and robust features make it suitable for businesses of all sizes, from small teams to large enterprises.
Why Choose Nightwatch?
Nightwatch is a strong choice for businesses requiring detailed, location-specific SEO tracking. With advanced tracking capabilities, integrations, and customizable reporting, Nightwatch is ideal for agencies, franchises, and multi-location businesses that want to present precise, data-driven insights to clients or stakeholders.
Free Trial: A 14-day free trial is available for all Nightwatch plans.
5. Google Analytics
Free Website Traffic Reporting Software

Google Analytics is a powerful and free web analytics tool widely used for tracking and analyzing website traffic and user interactions. It provides insights into audience behavior, which can help guide SEO and marketing strategies.
Reporting Features
Google Analytics allows website owners to track a wide range of metrics and dimensions to understand how users interact with their site. Key features include:
- Metrics and Dimensions: Metrics provide quantitative measurements (e.g., sessions, bounce rate, pages per session), while dimensions describe attributes of data (e.g., user source, location, device).
- Custom Reports: Create custom reports by comparing, filtering, and sorting data across different timeframes and parameters.
- Data Export: Export reports in formats like PDF, Google Sheets, Excel, and CSV, with options to send or schedule email reports.
- Looker Studio Integration: Easily pull GA data into Looker Studio to create advanced custom dashboards, blending GA data with other sources for a complete performance overview.
Google Analytics is considered one of the most accurate methods for tracking website traffic due to its direct integration with your website via a tracking code. Many SEO platforms integrate with Google Analytics, making it a valuable tool for combining traffic data with other SEO insights.
Pricing
Google Analytics is free for all users. For larger companies with high traffic and advanced data needs, Google offers Google Analytics 360, a paid version with additional features and dedicated support.
6. Google Search Console
Free Google Search Reporting Software

Google Search Console, formerly known as Google Webmaster Tools, is a free SEO reporting tool that helps website owners monitor, maintain, and troubleshoot their site’s visibility in Google Search results.
Reporting Features
While GSC is not required for indexing your site on Google, it provides valuable insights into how Google views and ranks your pages. Key features include:
- Performance Data: Track page performance metrics, such as clicks, impressions, average position, and the specific queries driving traffic to your pages.
- Index Coverage: Monitor which pages are indexed, excluded, or experiencing issues, helping you troubleshoot indexing problems.
- Page Experience Insights: Access data on mobile usability, Core Web Vitals, and other factors that affect user experience.
- Backlink Insights: See unique links pointing to your site that Google has detected, providing insight into your link profile.
For SEO reporting, data from GSC can be exported to Google Sheets, Excel, or CSV files, and it can be integrated into Looker Data Studio for more customized dashboard reporting.
Limitations: Google Search Console data has a delay of up to two days, and it does not capture all possible keywords your site might rank for. To track and report on specific keywords daily, it’s advisable to use an SEO reporting tool with rank tracking capabilities, especially useful for newer sites to monitor ranking progress.
Pricing
Google Search Console is completely free to use.
7. Looker Studio
Free Marketing Report Builder Software

Looker Studio, formerly known as Google Data Studio, is a free tool for creating custom reports and dashboards by connecting multiple data sources. It’s ideal for building interactive and visual SEO and marketing reports.
Reporting Features
Looker Studio allows you to create and customize reports using a drag-and-drop editor, with a wide variety of charts, graphs, tables, and other visualization options. Key features include:
- Data Connections: Easily connect data sources like Google Analytics, Google Search Console, Google Ads, Google Sheets, Facebook Ads, and many other platforms. Over 600 data connectors enable access to a vast array of metrics from virtually any platform.
- Customizable Dashboards: Design dashboards to display specific data insights, combining various data sources into a single report view for a holistic look at performance.
- Templates and Sample Reports: Use prebuilt templates to jump-start report creation or customize them to meet your needs, reducing setup time.
- Real-Time Collaboration and Sharing: Share reports with team members or clients, collaborate in real-time, and even embed reports on web pages for easy access.
- Flexible Data Source Management: Quickly duplicate reports and swap data sources to create similar reports for different websites or clients, making it a versatile tool for agencies or large businesses.
Looker Studio is particularly useful for SEO reporting when multiple data sources are needed, such as combining organic traffic insights from Google Analytics with keyword performance from Google Search Console.
Pricing
Looker Studio is available for free. For larger organizations needing more advanced features, Looker Studio Pro offers enhanced administrative capabilities and Google Cloud support, starting at $9 per user per month.
8. DashThis
Automated Marketing Reporting Software

DashThis is a marketing reporting tool designed to automate and streamline dashboard creation for a range of marketing metrics, including SEO.
Reporting Features
DashThis integrates with over 34 popular marketing platforms, allowing users to create unified reports across multiple tools. It also supports custom data imports through Google Sheets or CSV files, enabling even more flexibility in reporting.
Key integrations include:
- Google Analytics
- Google Ads
- Facebook Insights and Ads
- Instagram Ads
- LinkedIn Ads and Pages
- YouTube
- Google Search Console
- Google My Business
- Semrush, Moz, Ahrefs, and Majestic
- Bing Ads
- Mailchimp
- CallRail
- Shopify
DashThis offers pre-made report templates, customizable widgets, cloning options, and more to save time on report setup. Created dashboards are visually engaging and can be shared via email, URL, or as PDF files, making it easy to distribute insights.
Pricing
DashThis offers four primary plans:
- Individual – $49 per month (up to 3 dashboards)
- Professional – $149 per month (up to 10 dashboards)
- Business – $289 per month (up to 25 dashboards)
- Standard – $449 per month (50+ dashboards)
All plans include unlimited users, unlimited integrations, and access to all dashboard features. The Professional plan and higher also include white-label options, custom domain URLs, custom email sending, and a dedicated account manager.
Annual billing provides up to a 15% discount, and all plans come with a 15-day free trial.
9. Databox
Extensive KPI Dashboard Reporting Software

Databox is a versatile platform for creating business analytics and KPI dashboards, helping users track and visualize performance metrics across a range of data sources.
Reporting Features
Databox integrates with over 70 native tools and services, allowing users to centralize data from various platforms. Users can also connect SQL databases or send custom data through an API, making it a flexible solution for both SEO and general marketing reporting. Some popular Databox integrations include:
You can combine and compare metrics from different sources in one dashboard.
Databox provides hundreds of pre-built dashboards templates for:
- Google Analytics, Google Ads, Google My Business
- HubSpot, ActiveCampaign, Infusionsoft
- Facebook Ads, LinkedIn Ads, Twitter Ads
- YouTube, Microsoft Ads
- Shopify, WooCommerce, MailChimp
- GitHub, Eventbrite, Stripe, Zapier
- Semrush, Moz, Ahrefs, AccuRanker
Databox offers pre-built templates for creating dashboards across multiple categories, such as marketing, sales, customer support, and eCommerce. The dashboard design wizard allows for easy setup, while custom alerts can be created for key metrics. Databox also provides flexible ways to share dashboards, including URL links and PDF exports.
Pricing
Databox has a free plan and three main paid plans, with costs influenced by the number of data sources:
- Free Plan – Up to 3 data sources, 3 dashboards, daily data updates
- Starter – $59/month for 3 data sources (additional sources are $7 each)
- Professional – $199/month for 3 data sources with hourly updates
- Growth – $399/month for advanced reporting and AI-powered analytics
For enterprise needs, Databox offers a Premium plan at $999/month with 100 included data sources and near real-time monitoring. Annual billing provides a 20% discount on all plans, and a 14-day free trial is available to explore the full suite of features.
Databox is ideal for businesses looking to automate KPI tracking and create comprehensive dashboards from multiple data sources in a visually engaging format.
10. Supermetrics
Marketing Data Tools for SEO Reporting

Supermetrics is a versatile data connector that helps you pull marketing and SEO data into your preferred reporting or analytics tool.
Reporting Features
While not a standalone SEO reporting tool, Supermetrics is valuable for accessing hard-to-reach metrics by connecting data from numerous platforms into software like Looker Studio, Google Sheets, Excel, and BigQuery. Popular data integrations include:
- Looker Studio (Google Data Studio)
- Google Sheets, Excel, Power BI
- Google Analytics, Google Ads, Microsoft Ads
- Facebook Ads, Instagram Insights, LinkedIn Ads
- Google My Business, Shopify, HubSpot
- BigQuery, Snowflake, Azure Synapse
- Ahrefs, Moz, Apple Search Ads
- JSON/CSV/XML for custom data uploads
Supermetrics also integrates with storage solutions like Google Cloud Storage, Amazon S3, and Azure Storage and supports custom API connections. This flexibility enables you to blend, analyze, and visualize data from multiple sources in one dashboard or reporting format of your choice.
Supermetrics is ideal for agencies and businesses that need to combine data from various platforms for SEO, marketing, and business intelligence insights.
Pricing
Pricing varies by product and destination, starting at $29 per month for basic connections to platforms like Looker Studio and Google Sheets.
- Looker Studio and Google Sheets – Starting at $29/month for one data source
- Excel and Power BI – Also starting at $29/month
- BigQuery, Snowflake, Amazon S3, Google Cloud Storage – Custom quotes available
Supermetrics offers a 14-day free trial on all products to explore connectors and data options.
Supermetrics is an excellent choice for centralizing data for SEO and marketing reporting in flexible destinations and reporting tools.
11. Raven Tools
SEM Reporting Software

Raven Tools is an SEO and SEM reporting platform equipped with tools for backlinks, rank tracking, competitor research, and link building.
Reporting Features
Raven Tools offers straightforward reporting features, including a drag-and-drop builder that lets you combine data streams from multiple platforms. Integrations include:
- Google Ads, Facebook Ads, Bing Ads
- Google Analytics, Google Search Console, YouTube
- LinkedIn, MailChimp, CallRail
Reports can be scheduled, white-labeled, and shared via email or through HTML/PDF files, making it easy to deliver consistent and professional-looking reports.
Pricing
Raven Tools offers five main plans:
- Small Biz – $49 per month
- Start – $109 per month
- Grow – $199 per month
- Thrive – $299 per month
- Lead – $479 per month
Custom enterprise plans are available for businesses needing higher data and user limits. Annual billing offers up to a 30% discount.
The Start plan or higher is needed to access additional features like integration with Looker Studio (formerly Google Data Studio), available as a $29.99/month add-on.
Raven Tools offers a 7-day free trial to explore its capabilities.
12. Mangools
Simple SEO Reporting Software

Mangools is a straightforward and budget-friendly SEO toolset with five key tools that offer basic reporting capabilities, ideal for beginners or small businesses.
Reporting Features
Mangools includes five tools:
- KWFinder for keyword research
- SERPChecker for analyzing SERP features
- SERPWatcher for tracking keyword rankings
- LinkMiner for backlink analysis
- SiteProfiler for assessing website authority
Each tool allows exporting data to CSV for easy import into Google Sheets, Excel, or Looker Studio. The SERPWatcher rank tracker enables simple white-label ranking reports that can be scheduled and sent via email weekly or monthly.
Pricing
Mangools offers three plans:
- Basic – $49/month
- Premium – $69/month
- Agency – $129/month
Annual billing discounts up to 40%. All plans include the five tools, but the Premium and Agency plans increase usage limits.
Mangools is a great choice if you need affordable SEO tools with daily rank tracking, simple reporting, and intuitive keyword insights. The keyword tool is particularly valuable for finding low-competition keywords and assessing competitor strength in one interface.
Mangools offers a 10-day free trial.
13. Ahrefs
Competitor Analysis Tools for SEO Reporting

Ahrefs is a powerful toolset for SEO competitor analysis, offering extensive data on domain authority, backlinks, organic traffic, keyword tracking, and content research.
Reporting Features
Ahrefs includes core SEO tools such as Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, and Content Explorer. Although it doesn’t have a built-in report builder, data can be exported to CSV for custom report creation in external tools. Ahrefs allows for automated reports on keyword rankings, as well as email alerts for new links, keyword rankings, and mentions.
Pricing
Ahrefs provides four main subscription plans:
- Lite – $129/month
- Standard – $249/month
- Advanced – $449/month
- Enterprise – $14,990/year
Annual billing gives two months free. Each plan has varying project limits, data update frequencies, and additional features like Looker Studio integration, API access, and user permissions. Custom usage add-ons are also available.
Ahrefs remains one of the top SEO tools for in-depth competitor analysis, especially in tracking referring domains and backlink data, making it ideal for those needing comprehensive insights.
14. Agency Analytics
SEO Reporting Software for Marketing Agencies

Agency Analytics is a robust SEO and marketing reporting platform, specifically designed for agencies. It offers customizable dashboards, automated reporting, and integrations with a wide range of marketing tools to streamline SEO, PPC, social media, email, and call tracking data.
Reporting Features
Agency Analytics provides drag-and-drop dashboards, automated report scheduling, and white-labeling options. With over 80+ integrations, you can create comprehensive digital marketing reports that pull data from sources like Google Ads, Facebook Ads, LinkedIn, Google My Business, and Google Analytics.
Key features include:
- Daily rank tracking for mobile and local SEO rankings
- White-label dashboards with client logins, custom domains, and email options
- Cross-campaign reporting, goal tracking, and client messaging for collaborative insights
Pricing
Agency Analytics offers three main plans:
- Freelancer – $79 per month, includes 5 client campaigns ($16 per additional campaign)
- Agency – $179 per month, includes 10 client campaigns ($18 per additional campaign)
- Premier – Custom pricing for agencies with 50+ clients, offering advanced data integrations and dedicated support
Annual billing provides two months free. The Agency and Premier plans include advanced features like full white-labeling, goal tracking, custom permissions, and unlimited users.
Add-ons:
- Rank Tracker – $50 per month for 500 keywords, with daily updates
Agency Analytics is an excellent choice for agencies that need efficient, scalable reporting tools with a wide array of integrations to support diverse client needs.
Agency Analytics offers a 14-day free trial.
15. Moz Pro
Reputable SEO Reporting Software

Moz Pro is a comprehensive SEO software suite that provides tools for site audits, keyword and backlink analysis, SERP tracking, and customizable SEO reports.
Reporting Features
Moz Pro offers customizable reporting options with intuitive drag-and-drop modules and report templates. You can generate SEO reports that cover search engine rankings, site audits, backlink profiles, and competitor insights. Reports are exportable as PDFs or CSVs and can be scheduled for automatic delivery daily, weekly, or monthly.
Pricing
Moz Pro provides four main plans:
- Starter – $49 per month (limited-time discount) with 1 tracked site and 50 keywords.
- Standard – $99 per month, with up to 3 tracked sites and 300 keywords.
- Medium – $179 per month, which includes branded reports, report templates, and 10 tracked sites.
- Large – $299 per month, supporting 25 tracked sites and 3,000 keywords.
Moz offers a 20% discount for annual billing. The Medium plan or higher is recommended for agencies needing branded reporting options, while the Starter plan provides non-branded reports for individual projects.
Moz Pro is a reliable choice for reporting, especially when paired with Moz's extensive keyword, link, and domain databases, making it competitive with tools like Semrush and Ahrefs.
Moz Pro offers a 30-day free trial.
Additional SEO Reporting Tools
Free SEO Reporting Tools
Google Analytics, Google Search Console, and Looker Studio are invaluable for creating free SEO reports on website traffic and search visibility. Data can be exported to spreadsheets, shared directly, or connected to Looker Data Studio for customizable SEO dashboards and blended insights.
Other free resources include Keyword Surfer (a Chrome extension from Surfer SEO for keyword ideas and volume estimates), Google Keyword Planner, and Google Trends for basic keyword research. While these tools offer foundational insights, paid rank trackers and backlink analysis tools are generally necessary for large-scale keyword ranking and competitor analysis.
The same goes for backlink reporting. Generally, you'll need more sophisticated SEO software like Semrush, SE Ranking, or Ahrefs for access to backlink metrics and related competitor insights for your reports.
Affordable SEO Reporting Tools
- SE Ranking – A cost-effective, all-in-one SEO reporting tool with keyword research, backlink analysis, competitive insights, and site audits. Plans start as low as $23.40 per month.
- Nightwatch – Highly accurate rank tracking software, ideal for monitoring many keywords. The Starter plan at $39/month includes daily tracking for 500 keywords, 50 websites, and 5 competitors, along with site audits and tracking across Google, YouTube, and Bing.
Local SEO Reporting Tools
- Semrush – Comprehensive local SEO reporting features, including a report builder, local listing management, and vast keyword research data. Ideal for finding and tracking local keyword search volumes.
- BrightLocal – Affordable tools for local SEO, offering ranking reports, online reputation tracking, and local listing data.
- Google Business Profile – Free insights on local visibility and performance, helpful for supplementing local SEO reports.
Enterprise SEO Reporting Software
Popular choices for enterprise SEO reporting include:
- Conductor – A comprehensive platform for keyword visibility, competitor market share, and persona mapping.
- seoClarity – Offers AI-driven content analysis, automated rank tracking, competitor analysis, and robust reporting.
- BrightEdge – Extensive content research, keyword analysis, and competitive insights for large-scale SEO management.
(Note: Enterprise tools generally start at thousands per month.)
Web Analytics Reporting Tools
Here are a few of the popular analytical tools for web traffic reporting:
- Google Analytics – Free for tracking website traffic on sites and mobile apps.
- Adobe Analytics – An alternative for enterprise-level web analytics.
- Mixpanel – Focuses on customer behavior analytics and tracking KPIs across websites and mobile apps.
SEO Reporting Tool FAQs
What is SEO Reporting?
SEO reporting involves creating, analyzing, and sharing reports on a website's rankings and visibility across search engines. It tracks progress, identifies trends, and highlights areas for improvement.
Why is SEO Reporting Important?
SEO reporting is crucial for effectively conveying performance, strategy, and growth opportunities through key data, comparisons, and visuals. SEO involves numerous shifting elements and KPIs that are challenging to track manually, making reporting tools essential for organized and insightful tracking.
What is SEO Reporting Software?
SEO reporting software is a tool for compiling, analyzing, and sharing SEO metrics like site health, keyword rankings, and traffic trends. It helps organize SEO data efficiently for easy interpretation.
Is SEO Reporting Software Free?
Both free and paid options are available. Free tools like Google Analytics, Search Console, and Looker Studio can generate basic SEO reports. However, paid software is often necessary for advanced features such as daily rank tracking and automated reporting.
Which is the Best SEO Reporting Tool?
The best tool depends on your needs. For most businesses, platforms like Semrush, SE Ranking, or Agency Analytics offer a well-rounded, affordable approach to tracking key data, KPIs, and generating automated SEO reports.
Why Use SEO Reporting Software?
SEO reporting software simplifies tracking, analyzing, and sharing SEO metrics and insights. Here are 8 key benefits:
- Monitor your SEO progress over time.
- Identify and resolve SEO issues.
- Uncover new growth opportunities.
- Keep a close eye on KPIs like conversions.
- Clearly communicate SEO value to clients.
- Automate SEO data collection and reporting.
- Integrate data from multiple sources.
- Schedule recurring reports for effortless updates.
My Top Picks for SEO Reporting Tools:
- SE Ranking – Best-value SEO tool with full features and a 14-day free trial.
- Semrush – Best premium SEO reporting software, featuring a 7-day free trial.
- SEO PowerSuite – Top desktop SEO tool with a free version for beginners.
Final Thoughts: SEO Reporting Tools
The SEO reporting tools listed above offer reliable options for creating data-rich reports, understanding critical metrics, and enhancing SEO strategies. With features like data organization, report templates, and automation, these tools help you manage and leverage large amounts of SEO data efficiently.
Tracking metrics such as organic traffic and keyword trends can lead to more informed decision-making and stronger SEO performance.
For a budget-friendly alternative, SE Ranking is a powerful toolkit with content optimization tools and a report builder, making it a practical alternative to Semrush.
I hope this guide helped you find the best SEO reporting tools to meet your needs.