Looking for the best SEO software to maximize your productivity? Here's a list of the best SEO automation tools for systemizing tasks to reduce manual work and save time.
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Best SEO Automation Software Overview
Here is a quick overview of the top SEO automation tools and the key features you can automate in various ways. You can find more details about each tool below.
- Semrush is an online marketing platform with many capabilities for automating SEO tasks. Research keywords and competitors. Audit websites, manage business listings, and automate reports.
- SE Ranking is an all-in-one SEO platform with automation features. Find keywords and analyze competitors. Track page changes, manage social accounts, and automate SEO reporting.
- SEO PowerSuite is a suite of desktop SEO tools. Research keywords, run site audits, analyze competitors, track rankings, and automate SEO reports.
- Ahrefs is an SEO toolkit with automation capabilities. Find keyword ideas, audit sites, analyze the competition, and track ranking positions.
- Screaming Frog SEO Spider is a downloadable website crawling tool to audit sites. Crawl small and large websites. Schedule audits and auto-export crawl data.
- Google Search Console is a free set of tools to manage and view your website presence on Google.
- ContentKing is a real-time SEO auditing and monitoring platform. Automate change tracking and set specific alerts.
- Deepcrawl is a technical SEO platform for auditing sites and running SEO tests.
- SentiOne is software for social listening, AI chatbots, and customer service.
- Morphio is a platform to audit, analyze, and track PPC & SEO campaigns.
Find out more about these top SEO automation tools and their features below.
What is SEO Automation?
SEO automation is the process of using software tools to automate repetitive SEO tasks like generating large amounts of data. Examples include pulling competitor insights, tracking keyword rankings, and generating reports.
You can't automate all aspects of search engine optimization such as adding a human touch to your content to improve quality or building relationships to earn backlinks. However, you can streamline many of the research, auditing, and monitoring activities.
A variety of tools can help you automate repetitive SEO tasks. Save time analyzing traffic, rankings, backlinks, technical SEO changes, trend insights, and reports.
What Elements Can You Automate?
With SEO automation software, you can automate SEO elements such as:
- Analyzing and monitoring backlinks.
- Search engine rank tracking.
- Monitoring site changes.
- Auditing sites and pages.
- Monitoring brand mentions.
- Creating and scheduling reports.
What Are the Best SEO Automation Tools?
Based on testing and reviewing these software tools for improving SEO productivity, here are the 10 best SEO automation tools in 2023:
Semrush is a popular all-in-one SEO platform for marketers.
The platform includes many helpful features you can use to automate routine SEO tasks and improve your SEO campaign efforts.
The platform includes SEO automation tools that can help you save time generating and monitoring a high volume of data.
Uncover valuable keywords, analyze competitor performance, track Google rankings, and automate custom reports.
You can use Semrush's keyword magic tool to research relevant Google keyword ideas and questions.
Generate reports that include many useful SEO metrics. View keyword search volumes, SERP features, keyword difficulty, and Google Ad cost-per-click estimates.
Track hundreds of keywords on Google's search engine results pages (SERPs) with the position tracking tool.
Track positions for specific locations and desktop or mobile devices with daily updates.
Schedule automated site audits to check for hundreds of potential SEO issues.
View crawl history and compare changes between SEO audits over time.
Audit your page content and elements with the on-page SEO checker tool. Get suggestions and recommendations for content optimization.
Monitor Brand Mentions
The brand campaign feature gives you the ability to track and monitor brand mentions across the web in different countries.
You can automate brand mention updates and send yourself an email report daily, weekly, or monthly at the time you choose.
Analyze Competitor Sites
Semrush includes several tools that give you the ability to look up and generate large amounts of data about website domains such as competitor sites.
Gain insight on authority, rankings, organic traffic, top traffic-generating keywords, pages, and backlinks.
Analyze link metrics like new and lost referring domains and backlinks.
Manage Social Media
Schedule posts on social networks including Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google My Business.
Track the social profiles of multiple companies. Get detailed analytics for your Facebook, Instagram, and LinkedIn accounts.
Semrush offers local SEO tools such as a listing management tool to automate business listings for 70+ local directories.
Semrush created its listing management platform in collaboration with Yext. With it, you can distribute business data to authoritative directories and to Google, Bing, Apple, and Amazon Alexa.
This is a very useful local marketing automation tool that helps businesses update information across many sites at once.
You can also integrate your Google Business Profile, check local rankings from any zip code, and track and respond to reviews.
Automate SEO Reports
Semrush includes excellent SEO reporting tools. You can automate sending white-label PDF reports by email on a daily, weekly, or monthly basis.
Create auto-updating reports from a variety of templates in the template gallery. Or, create custom reports and save them as templates for re-use.
Automate pulling data into reports from various Semrush tools and other sources. This includes Google Analytics, Google Search Console, and Google My Business.
Semrush pricing starts at $119.95 per month. Save up to 17% with an annual plan.
Semrush Offer: 7-Day Free Trial
2. SE Ranking
SE Ranking's keyword research tool provides a pretty large database of keyword data. Uncover related keywords, search volume, difficulty score, and CPC metrics.
Generate insights for hundreds of keywords in seconds. Create and save custom keyword lists for organizing and re-checking prioritized keywords at a later time.
SE Ranking includes accurate rank tracking software with solid organization options. Rank position data updates weekly, every 3 days, or daily depending on the plan.
Track positions on major search engines including Google, Yahoo!, Bing, and YouTube.
Monitor competitor rankings side-by-side and compare trends. Compare desktop and mobile rankings for specific locations.
View a list of the top 100 search results to better understand your competition.
Run detailed website audits and compare results. Identify major metrics for every page, link, or resource.
Set up automatic audit checks and build website audit reports to share progress.
Use the on-page SEO checker to get a detailed report on how optimized a page is.
Uncover your competition's organic SEO strategies and paid advertising efforts.
Gain deep competitive insights. Reveal competitor traffic, rankings, backlinks, and most popular pages.
Analyze domain and page trust metrics to check site authority. View Google Ads and historical data.
Monitor Page Changes
Monitor changes in content, key on-page SEO elements, meta tags, and links, and if a website's robots.txt file is changed.
Get alerted when content on a page is modified and create reports on changes.
Social Media Management
Schedule and auto-post to your social media account.
Uncover the best time to engage with your target audience and the type of content
SE Ranking is a top Semrush alternative for affordable all-in-one SEO features.
SE Ranking pricing starts at $29.40 per month with discounts of up to 60% depending on the chosen subscription period and plan options.
SE Ranking Offer: 14-Day Free Trial
SEO PowerSuite is a bundle of 4 download-required SEO tools.
Tools include a rank tracker, website auditor, backlink research tool, and link outreach & management tool.
The software suite includes several SEO automation tools.
Schedule tasks to generate research data, track rankings, update positions, and schedule reports.
SEO PowerSuite's Rank Tracker tool includes 18 built-in keyword research tools. This includes features for finding keywords, TF-IDF analysis, and related metrics.
Find relevant keywords through integrations with online keyword tools and databases like Google Ads Keyword Planner.
Get keyword ideas with autocomplete data from 7 different search engines such as Google, YouTube, Amazon, and Bing.
Research long-tail keywords, related questions, and keyword metrics. Analyze search volumes, number of searches, and keyword difficulty.
Track keyword rankings for 300+ search engines and analyze competitor rankings alongside yours. Run ranking checks automatically at predefined times and dates.
Create automated ranking reports in HTML and PDF formats.
You can also track geo-specific rankings and rankings in vertical search engines like images, videos, news, etc.
The Website Auditor includes site audit tools and recommendations for fixing SEO issues. Run site audits that check for many different technical SEO factors.
Identify broken links, HTTP response codes, HTML code, titles, and meta descriptions. Check page indexation, hreflang tags, and internal links structure.
Conduct automated bulk analysis of Core Web Vitals metrics for your site's pages. Set automatic check-ups and error alerts.
Check your pages against dozens of on-page factors including your top 10 competitors.
SEO SpyGlass is a powerful backlink analysis tool and database for competitive insight. Discover a site's backlink sources, link types, anchor texts, and monitor links.
Conduct a bulk backlink analysis with a single click and analyze up to 200 unique domains. Gain insight into each domain's strengths.
With backlink monitoring, you can automate alerts for when your site loses or gains backlinks. Assess link quality and spam links.
SEO PowerSuite's 4th SEO tool is LinkAssistant. With it, you can identify link-building opportunities based on keywords and online competitors.
Qualify potential link partners based on ranking factors. Find contact info and send outreach emails from within the software.
Generate multi-purpose link-building reports you can save, email, or publish to the web.
Choose from a variety of report templates. You can fully automate and send these reports directly to your team or clients.
Set up publishing profiles to define report delivery methods. You can then automate report delivery by scheduling report publishing tasks.
SEO PowerSuite offers bundle pricing starting at $299 per year and individual prices for each tool. A free version is available for download with limited features.
SEO PowerSuite Offer: Free Version
Ahrefs is a reputable all-in-one SEO toolset with extensive research and automation tools for generating competitor insights.
Discover keyword ideas with the keywords explorer tool. Conduct keyword research for not only Google but YouTube, Amazon, Bing, and Baidu search engines.
Inspect metrics like ranking difficulty, traffic potential, search volume, and CPC estimates.
Research the organic SEO performance of competitor sites with the site explorer tool.
Get an in-depth look at their keyword rankings, organic traffic, top traffic-driving keyword and pages, and backlink profiles.
Perform technical SEO audits on your websites. Get an overall SEO health score based on audit results.
Visualize key data in charts and identify SEO issues with recommended fixes.
Ahrefs offers the site audit tool and site explorer data for free for one verified website.
Visualize your SEO progress and monitor Google rankings on desktop or mobile for different locations with the rank tracker tool.
See detailed metrics for each tracked keyword such as search volume, traffic, SERP features, SERP results, and ranking page URL.
Ahrefs pricing starts at $99 per month. An annual plan offers 2 months free. You can create a free account that lets you use the site audit and explorer tools for one site.
Ahrefs Offer: Free Version
Screaming Frog SEO Spider is a website crawler and audit tool useful for automating a variety of on-site checks for potential technical and common SEO issues.
Screaming Frog primarily includes features related to auditing websites.
Find broken links, technical errors, and redirects. Analyze page titles and metadata such as meta descriptions and image alt text. Assess inbound and outbound links.
The site crawler includes useful site visualization features to help understand site architecture and evaluate internal linking and URL structure.
Schedule audits to run at chosen intervals and auto-export crawl data to any location, including Google Sheets with the paid version. Or automate via the command line.
Compare what's changed between crawls to track the progress of SEO issues and opportunities.
The paid version is required for scheduling automated site crawls, saving, and comparison features, among others.
The free download version lets you crawl up to 500 page URLs with limited features.
Screaming Frog Offer: Free Version
Google Search Console (GSC) is a set of free tools and reports to help you measure your site's search traffic and performance in Google Search results.
GSC is basically a free SEO automation tool that lets you automatically identify Google Search performance data and get automatic alerts.
See which search queries bring users to your site pages on Google Search.
Analyze your site's clicks, impressions, CTR (clickthrough rate), and average ranking position.
Submit sitemaps and individual URLs for crawling. Review the index status of coverage of your site pages on Google.
Inspect individual URLs to ensure they're indexed, provide a good user experience, and are mobile-friendly without any issues.
You can also inspect URLs for valid structured data and rich results.
Request Google to re-crawl pages you've recently updated.
Get automated alerts when Google detects issues on your site.
Check which web pages have been flagged for issues and use the validate fix option to inform Google when an issue has been fixed.
ContentKing is an SEO automation platform with near real-time SEO auditing and monitoring features.
ContentKing considers itself the only SEO auditing solution that delivers a complete and real-time overview of your on-page SEO performance.
With the auditing tools, you can customize the issue parameters important to you, zoom into the most relevant data for your goals, and drill down into key metrics.
Make sense of your data without feeling overwhelmed by the user-friendly interface. The UI includes built-in reference material that explains issues and why to solve them.
Detect and fix SEO issues proactively with automated SEO monitoring and alerts.
Keep track of everything happening on your site in near real-time. For example, you can quickly detect when a page becomes non-indexable, links break, a page title changes, etc.
Get SEO Alerts
Create custom alert triggers and get automatic alerts in the form of in-app notifications, email alerts, and Slack notifications.
Use real-time alerts to get notified of technical SEO issues like broken links, incorrect canonical links, content issues, sitemap issues, missing elements, slow page speeds, etc.
Track Site Changes
ContentKing's change tracking technology keeps track of every change on your site down to the minute, including custom elements.
Detect what's been added, removed, and changed within your pages. Access the full history of your site's changes with a full changelog for every page.
Automate SEO Reports
Generate a fully automated SEO analysis and reporting with data visuals and live reports on your SEO performance.
Integrate with third-party tools like Google Analytics, Google Search Console, Google Data Studio, and Adobe Analytics for more data in one place and richer reports.
ContentKing also provides a Chrome extension to view data directly in your browser.
ContentKing Offer: 14-Day Free Trial
Deepcrawl is a technical SEO platform with two offerings that include SEO automation features for technical insights and running SEO tests.
The cloud-based platform lets you run several website audits and crawl types at once.
Schedule automated crawls at regular intervals. Compare and monitor trends between crawls to track site performance. Quickly spot patterns and solve issues.
The scalable SEO site crawler lets you crawl millions of URLs and billions of links.
Segment data to identify priorities. See all your crawl data, analytics, and actionable insights in one place.
View granular data for any URL on your site. Test individual URLs, write custom extractions, and test rewrites.
Automate SEO Tests
DeepHub's SEO automation hub product lets you automatically prevent SEO errors before they happen. Ensure your site and code is technically sound before release.
Reduce time spend on labor-intensive manual SEO QA tasks.
Create customized reports using your own specific values for various elements.
You can also create your own data pipelines and push Deepcrawl data into your data warehouse using the API and third-party connectors.
Deepcrawl Offer: Free Demo
SentiOne is an automation platform with social listening tools, AI conversational bots, and customer service features.
While the platform doesn't specifically focus on SEO, the provided social listening and responding tools can be useful for SEO efforts like finding link outreach opportunities, generating online reviews, and improving brand reputation online.
The social listening tools and related analytics provide insights into your brand sentiment online and audience communication.
Perform sentiment analysis, check audience statistics, and analyze competing brands. View data for many different products, brands, channels, or markets on one chart. See similarities and differences to help make informed decisions.
Customize charts and reporting with different time slots, data ranges, and customizable widgets. Create shareable dashboards and automated reports.
AI Support Assistant
The AI automation software provides suggested answers and responses for more efficient customer service based on query processing from historical data.
The tool gathers all mentions of your brand from the web and analyzed incoming queries based on deep learning technology.
Suggestions for customer service are provided based on the query analysis.
AI Chatbots & Voicebots
Create intelligent bots to augment customer support with the help of AI. Build bots to converse with customers or develop a virtual AI agent assistant.
Provide instant 24/7 customer support and automate repetitive processes.
Customer Service Automation
Respond to all supported communication channels from one place.
Eliminate tedious brand processes using chatbot automation.
SentiOne Offer: Free Demo
Morphio is a digital marketing platform with AI-powered auditing, monitoring, and analysis features to enhance your PPC and SEO strategies.
The platform takes all the data from your other digital marketing platforms and provides a single view for analysis and insights.
Audit SEO & PPC Campaigns
Get time-saving suggestions to improve the performance of your SEO and PPC strategies.
Perform site audits that check for individual SEO vitals. Audit page titles, H1 tags, word count, indexability, structured data or schema code, etc.
Analyze paid advertising performance for your connected advertising platforms in one place.
Morphio's prediction algorithm helps forecast daily media spend and optimize for factors like clicks, conversions, impression share, and seasonality.
Automatically audit and exclude ineffective placement of PPC ads from ad campaigns.
Analyze Audience Segments
Segment customers based on conversions. Get actionable data about the user journey, attribution, and keywords.
Quickly analyze high and low-performing audience segments based on conversion data alongside Google Analytics category data.
Monitor SEO Competitors
Track keyword rankings and perform competitor monitoring of websites in the SERPs. Receive alerts when their site changes impact your keyword rankings.
Morphio captures competitor metadata before and after changes on SERPs.
Monitor Landing Pages
Check active landing pages for organic search and paid advertising campaigns. Get alerts if a landing page is not live.
Identify your 50 most visited organic landing pages and a corresponding SEO health score.
Get Automated Alerts
Get automatic alerts for landing pages that aren't live, broken pages, or pages that aren't performing well.
You can also create alerts based on keywords and competitor ranking changes.
Morphio Offer: Free Demo
Additional SEO Automation Tools
Python for SEO
If you're into programming in Python, you can create free SEO automation and analytics tools with the use of Python scripts.
To learn more, check out this Python for SEO guide. There are many ways you can automate SEO with Python code. Here are some examples from the guide:
Automate SEO Tasks
You can schedule a Python script execution using Windows Task Scheduler. With this method, you could automate tasks like extracting data from Google Search Console or Google Analytics to generate recurring SEO reports on autopilot.
Another way to automate some technical SEO tasks is by using Selenium, a browser automation platform. With Selenium, you can perform automated tasks like opening and closing websites or your browser, opening links, searching Google, and filling out forms.
You can also use Python scripts to scrape URLs and HTML elements on web pages to analyze keyword density, meta tags, broken links, create XML sitemaps, and more.
SEO Automation Tool Comparison Table
|SEO Automation Tool:||Strengths:|
|Semrush||Research, audits, rank tracking, automatic reports|
|SE Ranking||Rank tracker, research, audits, automated reports|
|SEO PowerSuite||Research, audits, rank tracking, report automation|
|Ahrefs||Competitor research, site audits, rank tracking|
|Screaming Frog SEO Spider||Schedule, save, and compare SEO audits|
|Google Search Console||Get insights on Google search visibility|
|ContentKing||Monitor sites in near real-time with SEO audits|
|Deepcrawl||Conduct technical website audits with SEO tests|
|SentiOne||Social listening and customer service automation|
|Morphio||SEO & PPC campaign insight automation|
Final Thoughts on SEO Automation Tools
The SEO automation tools above offer unique ways to eliminate tedious tasks, save time, and maximize your productivity.
SEO automation software is useful for improving effectiveness in a variety of roles. This includes digital marketing professionals, SEO specialists, SEO agencies, and in-house marketing teams.
The ability to automate SEO tasks, insights, and reporting frees up time you can use on impactful activities like creating content.
The above SEO software tools can help you take your SEO strategy to the next level.
I hope this post helped you find the best SEO automation tools for your needs.
SEO Software Guides: