Local search engine optimization (SEO) tools are essential for improving online visibility in specific locations, helping businesses attract more local customers and increase sales.
The best local SEO tools offer features like keyword research, listing management, rank tracking, review monitoring, and site audits. These tools provide valuable insights, enabling data-driven adjustments to optimize a business’s local search presence.
This post covers some of the best local SEO tools available today, outlining their key features and pricing to help you find the ideal solutions for your local SEO goals.
BoostPlanner is reader-supported. If you buy through a link on my site, I may earn an affiliate commission.
Top Local SEO Tools Overview
Here’s a quick look at the best tools for local SEO, which are detailed in the sections below:
- Google Business Profile – Free Google Business listing creation.
- SE Ranking – Best low-cost all-in-one SEO software.
- BrightLocal – Affordable local SEO tools and services.
- Semrush – Premium SEO software with local add-on features.
- Moz Local – Reputable local search tools and services.
- Whitespark – Free and paid local SEO services and tools.
- Nightwatch – Accurate local rank tracking software.
- Mangools – Beginner-friendly SEO toolkit.
- Screaming Frog – SEO site crawler and audit software.
- Google Analytics – Free website traffic analysis tool.
Find out more about these top local SEO tools and their features below.
What to Look For in Local SEO Software
When selecting local SEO software, consider the following features:
- Location-Based Keyword Tracking – Tools for tracking keywords in specific service areas.
- Competitor Analysis – Features to analyze competitor rankings and backlink profiles.
- Local Listing Management – Capabilities for updating and managing business listings and citations.
- Reputation Monitoring – Tools for managing and tracking customer reviews.
- Traffic & Content Analytics – Insights into website traffic and content performance.
- SEO Reporting – Customizable reports to monitor your local SEO progress.
Local SEO tools vary from niche-focused solutions to comprehensive SEO platforms. Depending on your business needs and goals, you may benefit from using more than one tool for optimal local search performance.
What Are the Best Local SEO Tools?
Here are the 10 best local SEO tools, chosen based on extensive testing and use in managing SEO campaigns:
1. Google Business Profile
Google Business Profile (formerly Google My Business) is a free listing service from Google that helps local businesses boost their visibility on Google Search and Google Maps.
Key Features
- Manage Customer Interactions: Collect and respond to customer reviews and receive messages from potential clients.
- Enhanced Local Presence: Verified listings can appear in local search results, including the map pack and Google Maps.
- Customizable Business Information: Add essential details like address, phone number, website URL, business categories, and descriptions.
- Share Updates and Photos: Post about product updates, events, special offers, or job openings to keep customers engaged.
- Insights for Local Metrics: Access data on keywords, visitor interactions, mobile calls, and direction requests from Google users.
Keeping an updated Google Business Profile with positive reviews can significantly improve your visibility on Google when local customers search for your products or services.
Pros
- Boosts local visibility on Google Search for free
- Displays business details and images for better customer engagement
- Collects reviews that can enhance search rankings
- Provides valuable data on clicks and calls
- Supports multiple business locations
- Enables service area businesses to target various regions
Cons
- Changes to listings may take time to reflect
- Limited customer support options
- Verification via postcard can be delayed (usually within 5 days)
Pricing
Creating a Google Business Profile is entirely free. All you need is a Google Account to set up and manage your business profile.
2. SE Ranking
Image Source: SE Ranking
SE Ranking is an affordable, all-in-one SEO software designed for local SEO, small businesses, and enterprise-level campaigns.
Key Features
- Marketing Plan: Step-by-step guidance and insights for local SEO.
- Website Audit: Technical SEO and on-page SEO checks for optimized performance.
- Local Rank Tracking: Monitor keyword rankings across different regions and devices.
- Backlink Monitoring: Track and analyze backlinks to strengthen off-site SEO.
- Competitor Analysis: Gather data on competitor keywords, traffic, and ads.
- Custom Reports: Build detailed reports to track SEO and local rankings.
SE Ranking is one of the best value options for local businesses, providing powerful SEO tools at a lower price point than many competitors.
SE Ranking Competitive Research Interface
Pros
- Affordable, all-in-one SEO tool
- Accurate local rank tracking with tagging features
- Extensive keyword and competitor data
- Flexible plans with daily rank updates
- Adjustable pricing options to meet various needs
Cons
- User interface may feel cluttered for new users
- Full feature set takes time to master
Pricing
- Essential Plan: $52/month for 5 projects and up to 500 tracked keywords
- Pro Plan: $95.20/month for 30 projects and up to 2,000 tracked keywords
- Business Plan: $207.20/month for unlimited projects and up to 5,000 tracked keywords
Annual billing saves 20%, and a free 14-day trial is available (no credit card required).
SE Ranking offers a 14-day free trial. No credit card is required.
3. BrightLocal
BrightLocal offers a robust toolkit of local SEO tools to help businesses manage their local presence, track rankings, and improve online visibility across multiple locations.
Key Features
- Local SEO Audits: Comprehensive audits covering on-site SEO, online listings, backlinks, and reviews.
- Google Business Profile (GBP) Management: Monitor and enhance your GBP listing for improved local ranking signals and insights.
- Rank Tracking: Track local keyword rankings across Google and Bing, with a unique grid view showing keyword positions across specific areas.
- Citation Management: Create, update, and manage business listings on relevant directories, with ownership retained even after service cancellation.
- Review Management: Monitor reviews, respond directly, and run campaigns to generate and showcase positive reviews.
BrightLocal’s platform supports multi-location management, making it an ideal choice for businesses looking to scale their local SEO efforts.
Pros
- Affordable way to manage and update local listings
- Customizable citation creation options with BrightLocal’s team
- Useful SEO audit tools and visually appealing review/reputation reports
- Easy-to-use local ranking tracker for monitoring performance
Cons
- Citation building service can take a few weeks
- Limited competitor research and backlink data
Pricing
BrightLocal’s monthly pricing options are as follows:
- Track Plan: $39/month – Local rank tracking, SEO audits, GBP and website performance tracking, competitor insights.
- Manage Plan: $49/month – Adds listings management with data sync across Google, Bing, Facebook, Apple, and GBP post scheduling.
- Grow Plan: $59/month – Adds review management, review generation campaigns, and widgets to display reviews on your website.
Citation building is available at a pay-as-you-go rate starting at $2 per citation. A 14-day free trial is offered, with no credit card required.
4. Semrush
Semrush is a comprehensive SEO toolkit offering a range of local SEO features, including listing management, competitor analysis, and rank tracking.
Key Features
- Listing Management: Automatically sync your business information across 80+ U.S. directories (and 40+ in other countries), update data from a single dashboard, and suppress duplicates.
- Local SEO Insights: View local ranking trends, analyze competition in Google Maps, and monitor Google Business Profile (GBP) and Facebook listings with performance reports.
- Review Management: Collect and respond to reviews on GBP and Facebook, monitor ratings from various sources, and get notified when changes to listings are suggested.
- Multi-Location Support: Manage multiple business locations, track their performance, and receive recommendations to improve local rankings.
- Additional SEO Tools: Semrush includes site audits, keyword and backlink research, content gap analysis, and customizable local SEO reports.
Semrush’s all-in-one platform makes it a top choice for businesses looking to manage both general and local SEO with a wide range of tools.
Pros
- Comprehensive SEO and local SEO tools for managing multiple listings
- Syncs business data across major directories and platforms
- Allows tracking of local keyword rankings with daily updates
- Robust competitor analysis and keyword research tools
Cons
- Higher pricing for plans with historical data and advanced tools
- Costly for multiple users and businesses needing extensive tracking
Pricing
- Pro Plan: $139.95/month – Includes SEO and PPC tools, 5 projects, and tracking for 500 keywords.
- Guru Plan: $249.95/month – Adds content marketing tools, historical data, and multi-location tracking for 1,500 keywords.
- Enterprise Plan: Starts at $5,000/month – Custom solutions for large businesses with over 50 projects, AI SEO automation, and premium support.
Local Listing Management Add-ons
- Local Essentials: $50/month per location – Distributes and syncs business data to top directories, with basic review management.
- Local Advanced: $60/month per location – Expands tracking capabilities and adds advanced review management.
Semrush offers a 7-day free trial, and a free account is available with limited features.
5. Moz Local
Moz Local is a local SEO tool designed to help businesses improve their online presence through streamlined listing management, review monitoring, and reputation management.
Key Features
- Listing Management and Distribution: Actively manage and automatically distribute business location data across key directories like Bing, Apple Maps, Waze, and Foursquare. Automated processes also handle duplicate listing identification and removal.
- Reputation Management: Monitor, analyze, and respond to customer reviews from major review sites, with sentiment analysis to track customer feedback trends.
- Social Posting and Engagement: Post updates, offers, and announcements directly to Google, Facebook, and other directories to keep audiences engaged.
- Google and Facebook Integration: Publish data directly to Google and Facebook, view insights, and manage listing details from a centralized dashboard.
- Automated Alerts: Stay informed with alerts for updates, interactions, and items requiring attention.
Moz Local provides a straightforward solution for managing local SEO, making it easy for businesses to control listings, monitor reviews, and manage social posts.
Pros
- Simplified listing management across multiple directories
- Efficient duplicate listing removal
- Google and Facebook integration for streamlined updates and insights
- Affordable entry-level pricing
Cons
- Limited directory coverage compared to competitors like Yext
- Some directories may take time to update listings
Pricing
Moz Local offers three pricing tiers to suit different local SEO needs:
- Lite: $14/month per location – Basic listing management, automated data distribution, and review monitoring.
- Preferred: $20/month per location – Adds review response features and social posting.
- Elite: $33/month per location – Includes all features, plus expanded directory submission to sites like Nextdoor and Yellow Pages.
With affordable plans and a range of local SEO features, Moz Local is a solid choice for businesses looking to manage listings, monitor reviews, and boost local search performance.
6. Whitespark
Originally a web design agency, Whitespark now offers a range of specialized tools and services for local SEO, helping businesses optimize for local search results with tools like a local rank tracker, citation builder, and reputation management.
Key Features
- Local Citation Finder: Discover citation opportunities based on competitor data, monitor existing citations, and streamline new listing submissions.
- Reputation Builder: Collect and manage online reviews with automated email/SMS requests, review monitoring, and sentiment analysis.
- Local Rank Tracker: Track keyword positions in local search results, visualize competitor rankings, and gain insights across specific areas.
- Listing Service: Manually submitted listings, duplicate removal, and ongoing listing ownership, plus additional directory submissions for broader local visibility.
- Yext Replacement Service: Alternatives to Yext’s citation services with complete listing ownership and flexible, one-time pricing.
Pros
- Allows tracking of multiple domains and locations
- Unique citation finder tool and competitive rank tracking
- Cost-effective listing service compared to Yext with full listing ownership
Cons
- Can become costly when multiple tools are needed
- Limited citation source options compared to other services
Pricing
Whitespark’s tools and services are individually priced, giving users flexibility in selecting specific services:
- Local Rank Tracker: Starting at $14/month, up to $117/month for advanced tracking
- Local Citation Finder: Ranging from $33/month to $124/month
- Reputation Builder: $79/month per location
- Listings Service: From $20 to $999 per location (one-time fee)
- Yext Replacement Service: $399 per location (one-time fee)
Whitespark's modular tools and services allow businesses to choose exactly what they need to improve their local SEO, from citation management to comprehensive rank tracking.
7. Nightwatch
Nightwatch is a highly accurate rank-tracking tool ideal for local businesses and service-area businesses needing detailed keyword tracking across multiple locations, competitors, and devices.
Key Features
- Comprehensive Rank Tracking: Track daily rankings for multiple keywords across Google, Google Maps, YouTube, Bing, Yahoo, and DuckDuckGo. Custom views enable filtering by keyword tags, search engine, location, device, and more.
- Competitor Analysis: Compare your site’s local rankings against competitor sites for strategic insights.
- Site Audits: Identify SEO issues and uncover opportunities for improvement.
- Backlink Monitoring: Track and analyze your backlinks, with integration options for Google Analytics and Search Console.
- Automated Reporting: Create and customize ranking reports with a visually appealing dashboard, ideal for client presentations.
Nightwatch offers advanced local SEO tracking, ideal for businesses managing complex keyword lists across specific locations, allowing for granular analysis and real-time adjustments.
Accurately track, segment, and analyze many keywords in the local SERPs for the locations that matter to your business and get daily rank updates. This includes tracking keywords on Google, Google Maps, YouTube, Bing, Yahoo, and DuckDuckGo.
Pros
- Affordable solution for tracking many local keywords across multiple sites
- High accuracy in rank tracking, with custom keyword and dashboard views
- Attractive, automated ranking reports with daily rank updates
Cons
- Limited features compared to all-in-one SEO tools
- Keyword search volume data could be improved
Pricing
Nightwatch’s monthly plans start at $39/month. Save up to 20-25% with annual billing, and a 14-day free trial is available for all plans.
With a range of pricing tiers, Nightwatch can scale from small businesses to enterprise-level needs.
8. Mangools
Mangools provides a suite of beginner-friendly SEO tools ideal for local SEO tasks, including rank tracking, keyword research, backlink analysis, and competitive insights.
Key Features
- KWFinder: Discover low-competition local keywords with ease, using an intuitive interface and visually appealing keyword difficulty metrics.
- SERPWatcher: Track keyword positions with daily updates and an easy-to-read dashboard for a simplified ranking overview.
- SiteProfiler: View competitor metrics such as SEO authority, top content, and backlinks, and compare off-site metrics for competing domains.
- SERPChecker: Analyze local SERPs to see strengths and weaknesses of competing sites in your target area.
Mangools offers a streamlined SEO experience with tools that focus on simplicity and effectiveness, making it a popular choice for beginners or small businesses focused on local SEO.
Pros
- Easy to use with a modern interface design
- Effective for finding low-difficulty, local keywords
- Daily rank tracking updates available in all plans
Cons
- Research data lacks depth compared to advanced tools
- Lacks in-depth competitor tracking and reporting features
Pricing
Monthly plans start at $49/month, with annual plans offering up to 35% savings. Mangools also provides a 10-day free trial without requiring a credit card.
With flexible pricing and essential SEO features, Mangools is ideal for beginners looking to enhance their local SEO efforts.
9. Screaming Frog SEO Spider
Screaming Frog SEO Spider is a download required software for quickly crawling and auditing many website URLs for insight into site structure, page elements, crawl issues, and opportunities to improve your site's local SEO performance.
Key Features
- Website Crawling: Instantly crawl your own and competitor websites to examine site elements, identify SEO issues, and analyze structure.
- Detailed Page Analysis: Review page titles, meta descriptions, subheaders, word counts, redirects, blocked URLs, duplicate content, and more.
- Site Architecture Visualization: Map internal linking between local pages and visualize overall site structure.
- Integrations: Connect with Google Analytics, Google Search Console, and PageSpeed Insights for a complete view of data across page URLs.
- Scheduled Audits and Crawl Comparison: Automate audits to track changes over time and measure SEO improvements.
Screaming Frog’s free version offers powerful tools for auditing up to 500 URLs, making it valuable for small local sites, while the paid version provides advanced features and unlimited URL crawling for larger projects.
Pros
- Efficient crawling for metadata and technical SEO analysis
- Quick identification of broken links, redirects, and duplicate content
- Visualize site structure, build sitemaps, and analyze internal linking
- Free version supports up to 500 URLs
Cons
- Interface could be updated for ease of use
- May run out of memory when crawling very large sites
Pricing
The free version allows for crawling up to 500 URLs. The paid version is available for $259 per year, providing unlimited URL crawling and access to advanced features.
10. Google Analytics
Google Analytics is a free tool that provides in-depth insights into website visitor behavior, helping businesses understand how local SEO efforts impact traffic and user engagement.
Key Features
- Traffic Source Analysis: Identify where your visitors come from, including major search engines, social media, and referrals.
- Local Traffic Insights: Track geographic data to see visitor locations by country, state, region, or city, helping measure local SEO effectiveness.
- Visitor Behavior Analysis: Understand user engagement by tracking metrics like page views, time on page, and navigation patterns to identify popular and underperforming pages.
- Custom Conversion Tracking: Set up custom conversion events (e.g., form submissions, phone calls with tracking software, location-specific visits) to gain insights into the customer journey and conversion pathways.
Google Analytics is ideal for guiding content and marketing strategies, using data to refine local SEO initiatives based on actual user engagement.
Pros
- Quick setup to start tracking website visitors and session data
- Comprehensive demographic and behavior insights
- Integrated auto-tagging for Google Ads and other Google properties
- Data segmentation and custom report capabilities
Cons
- Requires technical setup for custom event tracking
- Steeper learning curve for mastering the full interface and features
Pricing
Google Analytics offers a free version suited for individuals and small to medium-sized businesses. For large enterprises, Analytics 360 provides advanced features for handling high data volumes and complex metrics.
With powerful, data-driven insights, Google Analytics is essential for understanding and enhancing local SEO impact.
Additional SEO Tools
Here are some other SEO tools that can be helpful for your local search campaigns.
Google Search Console
Google Search Console, formerly known as Google Webmaster Tools, is a free, essential platform for managing and optimizing your website's presence in Google search results.
Key Features
- Sitemap Submission: Submit XML sitemaps to index your site content in Google’s search database.
- Page Indexing Insights: Track which pages are indexed, valid, or excluded from Google’s search results.
- Performance Tracking: View clicks, impressions, click-through rates (CTR), and keyword rankings over time.
- Core Web Vitals and Mobile Usability: Analyze essential metrics related to user experience, mobile optimization, and page load performance.
- Link Analysis: Explore backlinks and internal links recognized by Google to enhance your link-building efforts.
- Crawl Stats: Review crawl requests, download size, and average response time to understand Google's interaction with your site.
Google Search Console provides robust insights to help improve site performance in Google’s search engine results, making it indispensable for any SEO strategy.
Pros
- Free access to comprehensive SEO data directly from Google
- Detailed performance metrics on search queries, page traffic, and user engagement
- Insights into website health via Core Web Vitals and mobile usability reports
- Essential for understanding and improving site indexing and crawl efficiency
Cons
- Limited to Google’s search data, lacking data for other search engines
- Doesn’t provide in-depth competitor analysis
- Requires integration with other tools for a complete SEO picture
Pricing
Google Search Console is completely free to use, offering powerful SEO data and insights at no cost.
Bing Webmaster Tools
Bing Webmaster Tools is a free suite from Microsoft for managing and optimizing your website’s presence on Bing Search, offering unique insights for webmasters and SEO specialists targeting Bing's audience.
Key Features
- Sitemap Submission: Submit XML sitemaps to index site content in Bing’s search engine.
- Page Indexing Status: Track which pages are indexed, valid, or excluded from Bing’s search results.
- Performance Metrics: View clicks, impressions, click-through rates (CTR), and keyword rankings on Bing.
- Site Scan: Run quick audits to identify errors like missing titles, meta tags, or other basic SEO issues.
- Backlink Analysis: Discover referring domains, backlinks, and anchor text that Bing has recognized.
Bing Webmaster Tools provides a valuable view of your site's health and performance on Bing, helping diversify your SEO efforts across multiple search platforms.
Pros
- Free access to data and tools tailored for Bing’s search algorithm
- Simple auditing for site errors, assisting in quick fixes
- Insights into Bing-specific keyword performance and backlink data
- Complementary to Google Search Console, providing a broader SEO overview
Cons
- Limited to Bing, which has a smaller search market share than Google
- Lacks detailed competitor analysis features
- Fewer advanced SEO features compared to paid SEO tools
Pricing
Bing Webmaster Tools is entirely free, making it a cost-effective way to gain additional search insights for your website.
Google Trends
Google Trends is a free tool that tracks the popularity of search queries across Google Search and YouTube, providing invaluable insights into search trends over time, regions, and languages.
Key Features
- Trend Analysis: Compare up to five search terms simultaneously, visualizing search interest over time with easy-to-read graphs.
- Regional and Demographic Insights: Identify which regions or countries have the highest search interest in specific terms, allowing for geographically targeted SEO strategies.
- Related Topics and Queries: Discover related topics and rising queries to stay informed about trending subjects relevant to your industry.
- Data Export and Embedding: Download multi-timeline CSV files for deeper analysis or embed live data charts directly on your website.
Google Trends is a valuable resource for understanding shifting search interests, making it ideal for identifying seasonal trends, viral topics, and location-based interests that can influence SEO and content strategies.
Pros
- Free access to global search data across Google and YouTube
- Simple and visually engaging interface for trend comparison
- Provides insights into both short-term and long-term search trends
- Great for market research and understanding seasonal keyword variations
Cons
- Limited to search volume trends without specific metrics like CTR or conversions
- No competitor analysis or backlink data
- Lacks comprehensive SEO tools found in all-in-one platforms
GrowthBar
GrowthBar is an affordable, AI-powered SEO tool and Chrome extension that enables users to perform SEO research, competitive analysis, and content creation with ease. Designed for marketers and small businesses, GrowthBar combines traditional SEO tools with AI-driven content generation.
Key Features
- AI Writing Tools: Generate blog posts, meta descriptions, and content outlines using AI.
- Content Idea Generator: Discover relevant blog and content ideas aligned with your SEO goals.
- Keyword Research & Ranking: Unlimited keyword research and tracking of keywords across different sites.
- Competitor Analysis: Access data on competitor keywords, backlinks, and Google Ads.
- SEO Audit: Audit existing content and webpages to optimize on-page SEO.
- Chrome Extension: Perform SEO research directly from your browser, viewing keyword data while you search on Google.
GrowthBar’s combination of SEO insights and AI writing tools helps users execute effective SEO campaigns quickly and efficiently.
Pros
- Integrates AI writing with SEO tools, simplifying content creation
- Real-time SEO data through a convenient Chrome extension
- Competitive pricing with discounts on annual plans
- Offers unlimited keyword research and tracking features
Cons
- Limited features compared to advanced SEO platforms
- The AI writing tools are capped depending on the pricing plan
- Less extensive backlink analysis compared to specialized tools
Pricing
- Standard: $36/month, includes 25 AI articles, unlimited keyword research, 25 keyword tracking across 1 site.
- Pro: $74.25/month, includes 100 AI articles, 1,000 keyword tracking across 3 sites.
- Agency: $149.25/month, includes 300 AI articles, 5,000 keyword tracking across 25 sites.
Each plan comes with a 7-day free trial, with annual billing offering additional discounts.
GeoRanker
GeoRanker is a versatile local SEO platform designed for agencies & businesses needing robust rank tracking, keyword research, and data mining. Its powerful API supports high-volume SERP data extraction, ideal for large-scale SEO and data analysis tasks.
Key Features
- Rank Tracking: Track rankings on a local and mobile level, with customizable reports for automated local rank tracking.
- Competitive Analysis: Analyze competitors’ rankings and search presence to inform SEO strategies.
- API Access: High-volume API for SERP and keyword data extraction, designed for large agencies needing custom SEO software.
- Citation Sources: Identify and track citation sources to strengthen local SEO.
- Additional Tools: Includes YouTube, Google Image, and Baidu rank tracking, as well as a variety of SEO auditing tools.
GeoRanker’s platform is built for high-volume data needs, making it a go-to option for large SEO operations or agencies needing scalable data solutions.
Pros
- Extensive API capabilities suited for custom SEO tools and large-scale data extraction
- Detailed local SEO and citation tracking to support location-based strategies
- Wide variety of tools including rank tracking for multiple platforms and engines
- Automated reporting and white-label options for agencies
Cons
- Pricing can be high for smaller businesses with low data needs
- Limited focus on traditional on-page SEO tools compared to all-in-one platforms
- Some features, like API access, may require technical expertise to fully utilize
Pricing
- Pro: $99/month, includes 10,000 monthly credits, 50 projects, and tracking for 100 keywords.
- Agencies: $249/month, includes 50,000 monthly credits, 100 projects, and tracking for 500 keywords.
- Enterprises: $490/month, includes 120,000 monthly credits, 100 projects, and tracking for 1,500 keywords.
All plans include API access, citation tracking, mobile rank tracking, and a variety of SEO tools, with a 7-day free trial available.
Yext
Yext is a powerful brand management and local SEO platform that streamlines listing management, reputation monitoring, and AI-driven search for businesses seeking a consistent online presence across search engines and directories.
Key Features
- Listing Management: Submit and sync business data to Yext’s Knowledge Graph, ensuring consistent information across a vast network of directories, including Google, Apple, Facebook, and Bing.
- Competitive Intelligence & Search Tracker: Analyze branded vs. unbranded search performance and track competitors to gain insights into search share.
- Reputation Management: Monitor and respond to customer reviews, using pre-built text assets and templates to generate personalized responses.
- AI-Powered Site Search: Integrate natural language site search on your website, allowing customers to find relevant information based on intent-driven queries.
- Analytics and Insights: Access analytics on profile views, customer engagement, and traffic generated from various listings.
Yext offers a comprehensive solution for local SEO, brand consistency, and customer engagement, particularly useful for businesses managing multiple locations.
Pros
- Extensive network of over 100 listing sites for broad visibility
- Effective reputation management tools with automated responses
- AI-powered search and analytics provide advanced insights
- Reliable support and setup guidance for multi-location businesses
Cons
- Primarily focuses on listing and brand management rather than in-depth SEO analysis
- Higher cost for full-feature packages compared to traditional SEO tools
- Dependency on Yext subscription for maintaining data consistency across platforms
Pricing
- Emerging: $199/year, includes essential listings on 40+ sites.
- Essential: $449/year, includes 60+ listings with access to major platforms like Google, Facebook, and Yelp.
- Complete: $499/year, 100% optimization rate with enhanced listings and analytics.
- Premium: $999/year, includes complete package features plus review monitoring and website widgets.
Each package offers annual billing with flexible options based on the business's needs for listing accuracy, reputation management, and analytics.
Synup
Synup is a comprehensive local brand management platform focused on enhancing local search presence, managing customer reviews, and automating brand interactions. Its tools support businesses with multiple locations by centralizing control over listings, reputation management, and customer engagement.
Key Features
- Listings Management: Publish business information to Google, Facebook, Bing, Yelp, and more than 70 other sites to ensure consistency and visibility.
- Location Management: Update and manage individual business locations, with one-click publishing of updates across all listings.
- Voice Search Optimization: Optimize listings to rank well for voice search by uploading business details tailored to each location.
- Mobile App: Access Synup’s mobile app for iOS and Android to manage listings, update store pages, and respond to reviews on the go.
- Reputation Management: Monitor and analyze reviews from multiple sources, and respond using AI-suggested templates for consistency.
- Review Acquisition & Automation: Send review requests via email and SMS, and automate responses based on sentiment or keywords, streamlining customer feedback management.
Synup combines local SEO tools with automated customer engagement solutions, making it ideal for businesses looking to optimize their local brand presence and streamline customer interactions.
Pros
- Extensive network of listing sites, providing broad local search visibility
- Voice search optimization for better local search performance
- Advanced review management features, including AI response templates
- Mobile access for easy management of listings and reviews on the go
Cons
- Higher cost for larger networks with multiple locations
- Limited SEO features compared to traditional SEO platforms
- Automation features may require initial setup and customization
Pricing
- Standard: $34.99 per location/month, includes listings on 70 directories, review monitoring, email and SMS review acquisition, and AI-powered post recommendations.
- Premium: $89.99 per location/month, includes all Standard features plus listings on 80 directories, CRM integration for review automation, and advanced posting and analytics tools.
Synup offers a 14-day free trial, with annual billing discounts available for committed users.
BiQ
BiQ is an AI-powered SEO platform providing a suite of tools focused on keyword research, content optimization, rank intelligence, and tracking, suitable for agencies and small businesses alike. With its affordable pricing and modular approach, BiQ helps users scale SEO efforts based on specific needs.
Key Features
- Keyword Intelligence: Discover related keywords, search trends, CPC, competition, and search intent, helping identify high-value keywords for targeted content.
- Content Intelligence: Optimize content using real-time data insights, content grading, and sentiment analysis to address ranking factors that may affect search performance.
- Rank Intelligence: Analyze keyword positions and ranking distribution, track SERP features, and identify untapped keyword opportunities.
- Rank Tracking: Get accurate local ranking data, daily position updates, and utilize customizable tags and filters for organizing keyword tracking data.
BiQ’s mobile app allows on-the-go tracking and monitoring, making it a flexible tool for SEO professionals and content creators.
Pros
- Flexible pricing model that scales with usage, ideal for budget-conscious users
- Real-time data integration and detailed insights for keyword and content optimization
- Mobile app for easy access to SEO data anytime
- No long-term contracts, with a money-back guarantee
Cons
- Overages for additional usage can add costs if limits are exceeded
- Lacks advanced competitor analysis features available in some all-in-one tools
- Content Intelligence may require initial adjustment for optimal results
Pricing
- Growth: $55/month, includes 250 keyword searches, 50 saved documents, and tracking for 200 keywords.
- Advanced: $85/month, includes 500 keyword searches, 100 saved documents, and tracking for 400 keywords.
- Professional: $115/month, includes 1,000 keyword searches, 300 saved documents, and tracking for 800 keywords.
All plans offer flexible overage options and the ability to cancel anytime, with a discount available for annual billing.
Birdeye
Birdeye is a comprehensive customer experience platform designed for multi-location businesses, integrating tools for reputation management, customer interaction, and competitive insights. Its AI-powered features help businesses streamline customer engagement and enhance brand reputation across multiple locations.
Key Features
- Messaging: Centralize customer communication with a unified inbox for messaging across channels, including SMS and webchat. Utilize AI-powered responses for quick, consistent replies.
- Listings Management: Manage and sync business information across 50+ directories to ensure accuracy and visibility, with real-time updates.
- Review Management: Collect, respond to, and promote reviews across the web, using AI tools to analyze sentiment and generate tailored responses.
- Webchat: Add an AI-powered chat widget to your website for real-time lead capture and customer support.
- Referrals: Create and automate referral campaigns with customizable rewards and multi-channel collection options.
- Surveys: Gather customer feedback with automated surveys and analyze responses using AI to identify trends.
- Ticketing: Turn reviews, mentions, and survey responses into support tickets for efficient issue resolution.
- Insights: Use Birdeye's NLP-powered Athena engine to gain insights into customer feedback and compare performance with competitors.
- Benchmarking: Track competitor sentiment across hundreds of sites and identify areas for improvement.
Birdeye’s extensive suite makes it a valuable tool for businesses needing to manage customer experience and reputation at scale.
Pros
- All-in-one solution for reputation management, customer engagement, and insights
- AI-powered features for automation and sentiment analysis
- Extensive directory listings for enhanced local SEO
- Real-time benchmarking against competitors
Cons
- Pricing can be high for smaller businesses
- Limited to customer experience and reputation management rather than full SEO
- Multi-feature setup may require initial onboarding and training
Pricing
- Starter: $299/month per location, includes reviews, listings, and messaging.
- Growth: $399/month per location, includes Starter features plus webchat.
- Dominate: $449/month per location, includes all features, including social media and benchmarking.
Annual billing options provide additional savings, and Birdeye offers tailored pricing for businesses with multiple locations.
Local SEO Tools Comparison Table
| Local SEO Tool: | Strength: |
|---|---|
| Google Business Profile | Google Business Listing Creation |
| SE Ranking | Best Affordable All-In-One SEO Software |
| BrightLocal | Low-Cost Local SEO Tools & Services |
| Semrush | Premium SEO Platform with Local Features |
| Moz Local | Reputable Local Search Tools & Services |
| Whitespark | Free & Paid Local SEO Services & Tools |
| Nightwatch | Accurate Keyword Rank Tracking Software |
| Mangools | Simple Beginner-Friendly SEO Toolkit |
| Screaming Frog | Desktop Website Crawl & Audit Software |
| Google Analytics | Website Traffic Behavior Analysis Tool |
Frequently Asked Questions
What is Local SEO?
Local SEO is the process of optimizing a business's website, listings, links, and online reputation to increase visibility in local search results. This approach helps attract local traffic and potential customers in specific geographic areas.
SEO vs Local SEO: What's the Difference?
While SEO and local SEO share similar tactics, local SEO emphasizes creating localized content, managing business listings, and earning location-specific links to rank higher for local search queries.
What Are Local SEO Tools?
Local SEO tools support various tasks in a local search campaign, such as researching local keywords, tracking rankings, auditing websites, managing listings, and analyzing performance metrics.
Are Local SEO Tools Free?
Both free and paid local SEO tools are available. Free tools often offer basic features, while paid tools provide in-depth data, advanced tracking, detailed audits, and competition analysis.
Which is the Best Tool for Local SEO?
The best local SEO tool depends on your goals, industry, and competition level. All-in-one platforms are ideal for most needs, while specialized tools are helpful for tasks like managing listings or analyzing page speed. See our recommendations below for tools tailored to specific activities.
Why is Local SEO Important?
Local SEO helps businesses get found by potential customers searching for relevant terms in their area. These searches can include products or services you offer, questions about your business, or niche-specific how-to guides. A strategic local SEO plan ensures that your business appears prominently in search results for these terms.
Key local SEO activities include conducting site audits, performing keyword and competitor research, publishing localized content, managing business listings, earning reviews, tracking keyword rankings, and monitoring SEO performance. The right local SEO tools make these tasks easier, helping you find high-potential topics and keywords to attract more local traffic.
Consider these local SEO statistics:
- 90% of consumers have used the internet to find a local business (BrightLocal)
- 82% of consumers read online reviews during a local search (BrightLocal)
- 28% of local searches result in a purchase (WebFX)
- 46% of all Google searches have local intent (99 Firms)
- Businesses saw a 61% increase in calls due to their Google My Business listing from January to July 2020 (Small Business Trends)
Why Use Local SEO Tools?
Local SEO tools streamline campaign management and improve effectiveness, offering a range of benefits, including:
- Identifying competitor strengths and weaknesses
- Understanding local search intent and optimal keywords
- Improving visibility for “near me” and “close by” searches
- Tracking search query volume for local keywords
- Analyzing backlinks pointing to competitor pages
- Monitoring your site’s and competitors' keyword rankings over time
- Conducting efficient audits across multiple pages and sites
- Automating local SEO reporting and sharing insights easily
Conclusion & Recommendations
The best local SEO tools give your business a competitive edge by enhancing online visibility, attracting more customers, and driving leads and sales. Testing various tools can provide valuable market insights and improve your local SEO strategy’s effectiveness.
For small businesses on a budget, an all-in-one SEO platform offers comprehensive features that streamline keyword research, competitor insights, rank tracking, website auditing, and reporting.
- SE Ranking and Semrush are top choices for robust keyword and competitor research. For new businesses, SE Ranking is a more affordable alternative with flexible plans, while established businesses may prefer Semrush for premium features like detailed competitor and backlink data.
- BrightLocal is an affordable complementary tool for citation building and review management, supporting your SEO efforts alongside an all-in-one platform.
Top Local SEO Tool Trials:
- SE Ranking Free Trial – 14-day free trial with full feature access
- Semrush Free Trial – 7-day free trial with complete toolkit access
- BrightLocal Free Trial – 14-day free trial for the full toolset
These top local SEO tools, combined with a well-planned strategy, can help your business thrive in local search results. Start by exploring a few trials to find the best fit for your needs, and set yourself up for long-term growth and visibility in your target market. With the right tools and insights, you’ll be well-equipped to capture more local leads and grow your business.