10+ Best Rank Tracker Tools (2025)

Looking for rank tracking software? Here's a list of the best rank tracker tools for tracking keyword positions on search engine results pages (SERPs).

Rank tracking software can help you prioritize your SEO efforts so you know what kind of content to create and optimize for better results in less time.

Which rank tracking tool is best for your needs? Learn more about the best rank tracker tools for search engine optimization below including their key features and pricing.

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Best Rank Tracking Software Overview

Here is a quick overview of the best SEO rank tracking tools for monitoring the SERPs. You can find more details about each tool below.

• SE Ranking – Best low-cost rank tracking software with all-in-one SEO tools.
• Semrush – Best Google keyword tracker in a complete SEO toolset.
• SERPWatcher by Mangools – Best rank tracking tool for beginners.
• SEO PowerSuite – Best desktop keyword rank tracking software.
• Nightwatch – Best local rank tracker for many keywords or sites.
• Wincher – Best affordable rank tracker with keyword research tools.
• AccuRanker – Best SEO agency or enterprise rank tracker software.
• Advanced Web Ranking – Best dedicated multi-search engine rank tracker.
• Serpstat – Best functional SEO software with keyword rank checking tools.
• Ahrefs – Best SEO research toolkit with a Google rank tracker tool.
• Google Search Console – Free rank tracker tool by Google.

Find out more about the best rank tracker tools and their features below.

What to Look For in Rank Tracker Tools

Here are some factors to consider when choosing the best rank tracker software:

• Keyword ranking update frequency, such as daily, weekly, or monthly.
• The total number of search terms you can track in a given plan.
• The number of sites, search engines, and devices you can track.
• If the rank tracking tool offers suitable data organization features.
• The type of SEO reports you can create to share ranking progress.
• Software preferences such as desktop application, web browser app, or SaaS app.
• If the software is a dedicated rank tracker tool or more complete SEO software.

What Are the Best Rank Tracking Tools for SEO?

Based on having tested these rank trackers for monitoring thousands of keywords, here are the 10 best rank tracking tools for 2025:

1. SE Ranking

SE Ranking is an affordable, all-in-one SEO platform that combines an accurate rank tracking tool with a suite of SEO and digital marketing features, making it a popular choice for SEO professionals, agencies, and enterprises.

Key Features

• Rank Tracking: Track desktop and mobile keyword rankings across multiple search engines (Google, Bing, Yahoo, YouTube, Google Maps) and pinpoint location-based rankings at the country, city, or zip code level.
• Competitor Tracking: Monitor keyword rankings and projected organic traffic side-by-side with competitors, enabling easy comparison of SEO strengths and weaknesses.
• Keyword Management: Organize keywords with tagging, filtering, and folder features, and access detailed metrics like search volume, SERP features, and position history.
• Backlink Monitoring: Access backlink data with analysis tools, monitor backlinks, and check competitor backlink profiles daily.
• On-Page & SERP Analysis: Analyze your site for on-page SEO improvements, track SERP features, and view keyword visibility scores.
• Social Media Integration: Connect social media accounts for tracking and analytics, making it easy to monitor both SEO and social performance in one dashboard.
• Custom Reporting: Build flexible SEO reports with manual and scheduled options, white-label capabilities, and Looker Studio integration for more detailed analytics.

Pros

• Comprehensive rank tracking with location options
• Strong competitor analysis and keyword organization tools
• Affordable plans with customizable features
• Simple reporting with guest links and templates
• Daily rank updates on all plans

Cons

• Extensive feature set may feel overwhelming at first
• Takes time to master the interface fully

Pricing

SE Ranking offers three main subscription plans, with a 20% discount available for annual billing:

• Essential Plan – $65/month: 1 user seat, 5 projects, 500 tracked keywords, 5 competitors per project, 100,000 audit pages, 17,500 monitored backlinks, and access to core SEO tools.
• Pro Plan – $119/month: 3 user seats, 30 projects, 2,000 tracked keywords, 10 competitors per project, 250,000 audit pages, 30,000 monitored backlinks, and access to core and advanced SEO tools like Share of Voice, Looker Studio integration, and historical data for the last three months.
• Business Plan – $259/month: 5 user seats, unlimited projects, 5,000 tracked keywords, 20 competitors per project, 700,000 audit pages, 90,000 monitored backlinks, keyword database expansion, and all-time historical data.

Add-Ons Available: SE Ranking offers optional add-ons for Content Marketing, Local Marketing, and the Agency Pack for enhanced capabilities in content creation, citation management, and client reporting.

Trial & Discounts: SE Ranking provides a 14-day free trial on all plans.

2. Semrush

Semrush is a comprehensive, all-in-one SEO platform that combines a Google rank tracking tool with tools for content marketing, competitor research, PPC, social media, and more. It’s widely used by SEO professionals, agencies, and businesses for its extensive features and reliable data.

Key Features

• Rank Tracking: Track keyword rankings on Google and Baidu with daily updates, accessible across all plans.
• Local Rank Tracking: Track keywords for specific locations, devices, and languages, and monitor your business’s visibility in local search results and the local pack.
• Competitor Rank Tracking: Analyze competitors’ rankings side-by-side, identify competitors’ strengths and weaknesses, and uncover new opportunities for keyword targeting.
• Keyword Metrics: Access keyword search volumes, SERP features (like snippets and videos), search intent, and monitor algorithm changes for a well-rounded view of SEO metrics.
• Reporting and Customization: Tag, sort, and filter keyword rankings with flexibility. Create and schedule rank tracking reports with various widgets for a tailored reporting experience.

Pros

• Extensive toolset covering SEO, content, and social media management
• Daily Google rank tracking included in all plans
• One of the largest keyword research databases
• Flexible reporting with customizable widgets
• Attractive interface for monitoring keyword positions

Cons

• Only tracks rankings for Google and Baidu
• Higher entry-level price compared to similar tools

Pricing

Semrush offers three main subscription plans, with an annual discount option to save up to 17%:

• Pro Plan – $139.95/month: Track up to 500 keywords with daily updates, manage 5 projects, access core tools for SEO and PPC, and generate 5 scheduled reports.
• Guru Plan – $249.95/month: Includes Pro features plus tracking for 1,500 keywords, 15 projects, historical data, Looker Studio integration, and content marketing tools, with 20 scheduled reports.
• Enterprise Plan – Starting at $5,000/month: Customizable for large enterprises with 50+ projects, 5,000+ keywords, AI-powered SEO automation, API access, SEO expert support, and enhanced reporting.

Add-Ons: Add additional users for $45–$80/month per user, and options for Local SEO, Social Media Management, and Agency Growth Kit are available.

Trial & Discounts: Semrush offers a 7-day free trial for its Pro and Guru plans.

3. SERPWatcher by Mangools

SERPWatcher by Mangools is a user-friendly Google rank tracking tool, ideal for beginners. Part of the Mangools SEO tool suite, it combines rank tracking with keyword research, SERP analysis, backlink research, and domain metrics, all within an intuitive interface.

Key Features

• Rank Tracking: Monitor daily Google rankings in a straightforward, visually appealing dashboard. Track both desktop and mobile keyword rankings.
• Local Rankings: Track keywords by location, including state, country, city, or DMA region, with support for both desktop and mobile rank tracking.
• Keyword Metrics: Access performance insights such as the Performance Index score, estimated visits from keywords, and a historical position chart for trend tracking.
• Ranking Reports: Schedule automated ranking reports and set up email alerts. Generate shareable links for interactive rank reports.

Pros

• Clean, intuitive interface
• Beginner-friendly with a focus on ease of use
• Daily ranking updates across all plans
• Access to Mangools’ broader SEO tool suite
• Easy-to-schedule rank tracking reports

Cons

• Limited to Google keyword tracking
• Fewer reporting customization options
• Smaller feature set compared to some all-in-one platforms

Pricing

Mangools offers three main plans, with a discount for annual billing:

• Basic Plan: – $49/month: Track up to 200 keywords daily, 100 keyword lookups per day, unlimited tracked domains, 20 site lookups per day, and 100,000 backlink rows monthly.
• Premium Plan – $69/month: Track up to 700 keywords daily, 500 keyword lookups per day, unlimited keyword suggestions, unlimited tracked domains, 70 site lookups per day, and 500,000 backlink rows monthly.
• Agency Plan – $129/month: Track up to 1,500 keywords daily, 1,200 keyword lookups per day, 150 site lookups per day, 1.2 million backlink rows monthly, and 5 additional user seats.

Add-On: Additional user seats can be added to the Premium and Agency plans for $19/month per seat.

Trial & Discounts: Mangools offers a 10-day free trial with no credit card required.

4. SEO PowerSuite Rank Tracker

Rank Tracker by SEO PowerSuite is an advanced, desktop-based rank tracking software offering extensive customization. Available as standalone software or bundled within the SEO PowerSuite toolkit, it includes additional tools like SEO SpyGlass, LinkAssistant, and Website Auditor. SEO PowerSuite is compatible with Windows, Linux, and Mac OS X.

Key Features

• Unlimited Rank Tracking: Track unlimited keywords across popular search engines like Google, Bing, and Yahoo.
• Local Rank Tracking: Set location-specific rankings and identify if multiple pages rank for the same keyword.
• Competitor Tracking: Analyze competitors’ keyword positions alongside your own.
• Keyword Insights: View organic traffic potential, keyword difficulty, and SERP features. Additional insights include Google autocomplete data and TF-IDF analysis for keyword usage.

Pros

• Cost-effective, powerful desktop solution
• Unlimited keyword tracking with advanced competitor analysis
• Works offline with previously downloaded data
• Comprehensive SEO toolkit with extra tools for auditing, backlink tracking, and content analysis

Cons

• Limited access flexibility compared to cloud-based tools
• Desktop performance may depend on device capabilities
• Highest-tier plan required for advanced reporting features

Pricing

SEO PowerSuite offers three options with 1-year, 2-year, and 3-year plans:

• Free Plan: Includes core rank tracking, keyword insights, 500 URL audits, and backlink monitoring for up to 1,100 links, with limited reporting options.
• Professional Plan – $349/year: Unlimited keyword tracking, unlimited site audits, competitor tracking for up to 5 sites, task scheduling, and cloud storage for up to 20 projects.
• Enterprise Plan – $699/year: All Professional features, competitor tracking for up to 40 sites, white-label reporting, automated report scheduling, and cloud storage for up to 400 projects.

Trial & Discounts: SEO PowerSuite offers a free version with limited features, suitable for evaluation. Annual plans offer better value for full-feature access across multiple tools.

5. Nightwatch

Nightwatch specializes in accurate daily rank tracking and offers advanced geo-targeting capabilities, allowing users to track keywords down to specific zip codes across multiple search engines. Its robust features cater to SEO professionals, agencies, and enterprises needing local SEO insights and flexible reporting.

Key Features

• Rank Tracking: Track rankings across Google, YouTube, Bing, DuckDuckGo, and Yahoo with daily updates.
• Local Rank Tracking: Monitor keyword rankings by country, state, city, or zip code, ideal for geo-targeted campaigns.
• Competitor Tracking: Track rankings across multiple domains (up to 50 in the Starter plan) and create keyword segments for focused analysis.
• Keyword Metrics: View ranking history, SERP presence, estimated search volumes, and other valuable keyword insights.
• Reporting and Integrations: Nightwatch offers flexible reporting with white-label options and integrates with Google Analytics and Google Search Console on higher-tier plans.

Pros

• Exceptional keyword segmentation and geo-targeting options
• Ability to track across multiple search engines with daily updates
• Flexible, customizable ranking reports
• Includes site audit tool for on-page optimization insights

Cons

• Higher price point for white-label report access
• Limited to rank tracking without broader competitive research tools

Pricing

Nightwatch provides flexible pricing plans with the option to adjust keyword count and save up to 20% with annual billing:

• 500 Keywords – Starting at $59/month: Track 500 daily keywords across 50 websites, with 5 competitors tracked and 5,000 audit pages.
• 1,000 Keywords – Starting at $99/month: Includes Google Analytics and Search Console integrations, 15 white-label reports, and 10,000 audit pages.
• Custom Plans: Tailored plans are available for higher keyword volumes, supporting up to 100,000+ keywords and unlimited user seats.

Trial & Discounts: Nightwatch offers a 14-day free trial for all plans.

6. Wincher

Wincher is an affordable and user-friendly rank tracking software, ideal for businesses seeking daily keyword ranking updates combined with basic keyword research and on-page SEO auditing features.

Key Features

• Rank Tracking: Track keyword rankings on Google by country, region, or city, with daily updates across all plans.
• Competitor Tracking: Monitor competitor rankings alongside your own, including SERP features like featured snippets.
• On-Demand Ranking Updates: Available in the Standard and Professional plans, this feature allows for on-demand rank refreshes, ideal for real-time monitoring.
• Keyword Metrics: Access search volumes and estimated traffic for keywords, helping to prioritize key terms based on potential impact.
• Data Organization: Wincher offers keyword grouping, tagging, sorting, and filtering features, along with downloadable PDF, Excel, and CSV reports.

Pros

• Affordable rank tracking with daily updates
• Clean, intuitive interface suited to beginners and experts
• Unlimited users on all plans
• On-demand rank updates in higher-tier plans
• White-label reports and API access available at a competitive price
• Includes keyword research and on-page SEO checker

Cons

• Limited to Google rank tracking
• Basic keyword research capabilities compared to full-featured SEO platforms

Pricing

Wincher provides three main subscription plans with a 2-month discount for annual billing:

• Basic Plan – €49/month: Track up to 500 keywords daily, monitor 10 websites, and access core tools including Rank Tracker, Keyword Explorer, and AI Content Outliner (Beta).
• Standard Plan – €89/month: Track up to 1,000 keywords daily across unlimited websites, with on-demand rank updates, white-labeled reports, API access, and additional features like keyword gap analysis and backlink profile tracking.
• Professional Plan – €319/month: Track up to 5,000 keywords daily with all Standard features plus external user access, customizable project permissions, priority support, and a custom start date.

Custom Plans: Tailored options are available for tracking more than 50,000 keywords.

Trial & Discounts: Wincher offers a 14-day free trial on all plans.

7. AccuRanker

AccuRanker is an enterprise-grade rank tracking tool designed for agencies and large teams that need fast, on-demand keyword updates and extensive reporting capabilities.

Key Features

• Rank Tracking: Monitor keywords across multiple search engines, including Google, Bing, YouTube, Yandex, and Baidu, with options for desktop, mobile, and local tracking.
• Daily and On-Demand Updates: Get daily updates and refresh rankings on demand, ideal for real-time performance tracking.
• Market Insights: See market share of voice metrics based on keyword positions and track SERP features like snippets, FAQs, and more for enhanced visibility.
• Flexible Reporting: Integrate with Google Analytics, Search Console, Data Studio, and Adobe Analytics for robust reporting options. White-label reports and scheduled reports are available for streamlined client communication.
• Advanced Data Segmentation: Use tagging and filtering to segment keywords and landing pages for deeper insights into your SEO strategy’s effectiveness.

Pros

• Fast, dedicated rank tracking for high keyword volumes
• Unlimited domains and user access across all plans
• Detailed reporting with various third-party integrations
• On-demand updates and easy-to-navigate interface
• SERP history and keyword trend insights
• Simple pricing with all features included

Cons

• Starting price is relatively high at $129/month
• Lacks comprehensive all-in-one SEO tools
• Occasional delays when refreshing large sets of data

Pricing

AccuRanker offers flexible pricing based on the number of keywords tracked, with annual plans discounted by 10%:

• 1,000 Keywords – $129/month: Track keywords across Google, Bing, YouTube, Yandex, and Baidu, with daily and on-demand updates, SERP feature tracking, share of voice, historical data import, and unlimited domains and users.
• Custom Plans: AccuRanker also provides tailored plans for larger keyword volumes, supporting up to 100,000+ keywords.

Trial & Discounts: AccuRanker offers a 14-day free trial on all plans.

8. Advanced Web Ranking

Advanced Web Ranking is a versatile rank tracking tool, ideal for tracking rankings across a wide array of search engines and customizing SEO reports.

Key Features

• Rank Tracking: Monitor rankings on Google, Yandex, Baidu, DuckDuckGo, Amazon, YouTube, and more. Track on both desktop and mobile, with the option for local tracking down to specific GPS coordinates.
• Keyword Data: Access data on SERP features, local search volumes, and competitor rankings, helping you identify keyword opportunities and understand competitive positioning.
• Flexible Rank Updates: Schedule rank updates daily, weekly, biweekly, or monthly, with on-demand updates available on higher-tier plans for hourly tracking.
• Customizable Reports: Choose from SEO report templates or create custom reports with widget-based layouts, ideal for detailed client and team insights.

Pros

• Intuitive, user-friendly interface
• Flexible update frequencies, including hourly on demand
• Unlimited user access and white-label reports in all plans
• Track keywords across a variety of global and local search engines
• Detailed reporting templates with widget options

Cons

• Slower updates with larger keyword sets
• Costs increase quickly with higher keyword volumes
• Limited competitor and backlink data compared to some all-in-one SEO tools

Pricing

Advanced Web Ranking offers four main subscription plans, with an annual option for a 10% discount:

• Starter Plan – $49/month: 2,000 keyword units, flexible ranking updates, SERP feature tracking, competitor insights, Google data integration, unlimited users, and white-label report sharing.
• Pro Plan – $99/month: Includes Starter features plus 7,000 units, market share tracking, and competitor discovery.
• Agency Plan – $199/month: Adds local search volumes, historical data imports, Google Data Studio integration, 1-hour ranking updates, and API access.
• Enterprise Plan – Starting at $499/month: Adds CSV exports to FTP, a dedicated account manager, data migration assistance, and priority support.

Unit Usage Note: Units are used to track keyword updates at various frequencies, such as 2,000 units for weekly updates on 2,000 keywords or daily updates on 286 keywords.

Trial & Discounts: Advanced Web Ranking offers a 30-day free trial and a 30-day money-back guarantee.

9. Serpstat

Serpstat is a comprehensive all-in-one SEO platform featuring rank tracking, keyword research, competitor analysis, backlink analysis, and site auditing tools, making it an excellent choice for versatile SEO needs.

Key Features

• Rank Tracking: Monitor keyword positions on Google and Yandex across desktop and mobile, with support for global and local tracking at the country, state, city, or region level.
• Keyword Data: View historical keyword rankings, market share fluctuations, and traffic distribution among competitors.
• Competitor Insights: Identify competitor keyword opportunities and monitor their rank performance alongside your own.
• Data Organization: Sort, filter, and tag keywords, and generate daily, weekly, or monthly rank reports to keep track of your SEO progress.

Pros

• Extensive SEO toolkit beyond rank tracking
• Daily updates included with all plans
• Flexible subscription plans with discounts for longer commitments
• Competitive starter plan pricing

Cons

• Limited to Google and Yandex tracking
• Branded reports only available on higher-tier plans
• Steeper learning curve due to the wide feature set

Pricing

Serpstat offers multiple plans, with discounts available for long-term commitments (annual, biennial, triennial, and five-year billing options):

• Individual Plan – $59/month: 15,000 keyword checks/month, competitor rankings, daily updates, and rankings for desktop and mobile search results.
• Team Plan – $119/month: Includes Individual features, plus 60,000 keyword checks/month, up to 3 users, and access to branded reports.
• Agency Plan – $479/month: Includes Team features, plus 150,000 keyword checks/month, white-label reporting, and up to 5 users.
• Enterprise Plan – Custom pricing: Tailored solutions for large-scale needs, including advanced API access and personalized support.

Credit System: Each keyword tracked per base and region counts as one credit. Expanding tracking across additional regions will multiply credit usage accordingly.

Trial & Discounts: Serpstat offers a free version with limited access to test the platform.

10. Ahrefs

Ahrefs is a powerful all-in-one SEO platform with a reliable rank tracker tool alongside a suite of top-tier SEO research and analysis features, making it popular among digital marketers and agencies alike.

Key Features

• Rank Tracking: Monitor keyword positions on Google for both desktop and mobile, with options to set tracking for specific locations.
• Site Audit: Perform comprehensive audits to identify technical SEO issues across your website, offering clear insights to improve site health and optimize for search engine visibility.
• Competitor Insights: View competitor rankings, search volumes, click potential for keywords, and set alerts for weekly or monthly ranking updates.
• Keyword History & SERP Overview: Track keyword ranking history and access a snapshot of top SERP results for each tracked keyword, with tagging and filtering options for streamlined keyword organization.

Pros

• Comprehensive SEO toolkit with advanced research tools
• Daily keyword ranking updates (optional add-on)
• Detailed keyword data for search engines and SEO audit capabilities
• Intuitive UI with easy access to keyword insights

Cons

• Higher costs, especially with daily rank update add-ons
• Keyword tracking limited to Google
• Basic reporting options without high customizability

Pricing

Ahrefs offers four main plans with monthly and annual subscription options (annual plans offer two months free):

• Lite Plan – $129/month: 750 tracked keywords, weekly updates (additional $100/month for daily updates).
• Standard Plan – $249/month: 2,000 tracked keywords, weekly updates (additional $150/month for daily updates).
• Advanced Plan – $449/month: 5,000 tracked keywords, weekly updates (additional $200/month for daily updates).
• Enterprise Plan – $14,990/year: 10,000+ tracked keywords, includes advanced API access, team management, and unlimited user seats.

Add-On Pricing: Additional keywords can be added at $50/month per 500 keywords.

Free Version: Ahrefs offers a limited free account with access to its Site Explorer and Site Audit tools, useful for basic website insights.

11. Google Search Console

Google Search Console (GSC) is a free tool from Google that provides insights into how your website is performing in Google Search results, offering valuable data for tracking and improving your site’s SEO.

Key Features

• Google Rank Tracking: Monitor your website’s visibility on Google Search, with access to metrics on clicks, impressions, click-through rate (CTR), and average position for pages and keywords (referred to as “Queries” in GSC).
• Keyword Insights: Discover which keywords your pages are ranking for, along with associated clicks and impressions, helping you understand which terms drive the most traffic.
• Keyword Analysis: Filter ranking data by keyword, page, country, device, and search appearance, with the ability to sort and export data to Google Sheets, Excel, or CSV for further analysis.
• Additional Tools: Beyond rank tracking, GSC offers features to improve user experience, such as mobile usability insights, page indexing status, and sitemap submission to ensure Google indexes your pages correctly.

Pros

• Provides keyword ranking data directly from Google
• Offers detailed metrics on impressions, clicks, CTR, and position in Google Search
• Helps with managing indexation and understanding page performance
• Includes additional insights on mobile usability and overall user experience

Cons

• No option to manually add or track specific keywords beyond what ranks naturally
• Ranking data is delayed by about a day, limiting real-time insights
• Limited reporting capabilities; data can only be exported, not customized within GSC

Pricing

Google Search Console is a completely free tool provided by Google, and it’s essential for tracking your website’s performance in search results.

Additional Rank Trackers

Authority Labs

Authority Labs by Traject provides SEO rank tracking software, in-depth SERP data, and API options for ranking and reputation data.

Key Features

• Rank Tracking: Access daily data on national and local keyword rankings for desktop and mobile, with the ability to track search results by state, city, and postal code.
• Global Tracking: Track rankings for domains or specific pages across any country or language supported by Google, Bing, and Yahoo search engines.
• Competitor Tracking: Monitor competitor rankings alongside your site to compare positions.
• Additional Insights: Recover valuable “(not provided)” organic keywords to understand the specific queries driving traffic.
• Unlimited Users: All plans allow for unlimited user logins, providing easy access to ranking data for teams or clients.

Pros

• Unlimited user logins, making it simple to share ranking data
• Reliable rank tracking with a clear view of ranking progress
• Straightforward interface for sorting and comparing rankings across domains
• Clean, user-friendly layout that’s easy to navigate

Cons

• Relatively high cost for the number of keywords available per plan
• The user interface, while clean, feels outdated compared to other tools

Pricing

Authority Labs offers four main plans:

• Plus Plan ($49/month): Track 250 keywords and 50 domains with local and mobile tracking, daily updates, and unlimited users.
• Pro Plan ($99/month): Includes 1,000 keywords and 100 domains, white-label reporting, and Google Data Studio integration.
• Pro Plus Plan ($225/month): Track 2,500 keywords and 300 domains, with enhanced features for larger needs.
• Enterprise Plan ($450/month): Offers tracking for 5,000+ keywords and unlimited domains, with API access and full integration capabilities.

Trials & Discounts: Authority Labs offers a 14-day free trial on all plans.

SpyFu

SpyFu is an SEO toolkit offering rank tracking, keyword research, SEO & PPC competitive intelligence, backlink outreach, and custom reporting.

Key Features

• Rank Tracking: Provides weekly updates on keyword positions, historical position tracking, and grouping options to manage keywords effectively.
• Competitive Insights: Analyze competitors' organic and Google Ads strategies, including ranking history, top-performing pages, keywords, and backlink profiles. Set alerts to monitor competitor ranking changes.
• Keyword Insights: Generate keyword ideas through competitor analysis or query-based searches, with metrics on difficulty, search volume, CPC, related keywords, and SERP analysis.
• Project Options: Create unlimited projects to categorize keywords, with options to set alerts for changes.
• Reports: Custom scheduled reports are available for sharing competitive SEO and PPC insights.

Pros

• Cost-effective solution for SEO & PPC insights
• Comprehensive competitive analysis tools for organic and paid media
• User-friendly tracking of competitor strategies in SEO and Google Ads

Cons

• Primarily focused on research and analysis over detailed rank tracking
• Weekly keyword tracking updates only, limiting real-time accuracy
• Limited local keyword and ad data for small regions

Pricing

SpyFu provides three main plans with unlimited data access across all subscriptions. You can choose monthly or annual billing, with annual subscriptions offering a 30% discount.

• Basic Plan – $39/month: Includes 10,000 search results and data exports, 100 domain overview PDFs, 6 months of historical data, 250 sales leads and contacts, and tracking for 5,000 weekly keywords.
• Professional Plan – $79/month: Offers unlimited searches and data exports, unlimited domain overview PDFs, 10+ years of historical data, 500 sales leads, 15,000 weekly tracked keywords, and API access.
• Team Plan – Custom pricing: Designed for larger teams and enterprises with advanced needs, including multi-user access, extensive data exports, and additional support features.

Trials & Discounts: SpyFu offers a 30-day money-back guarantee on all plans.

Labrika

Labrika is an AI-led SEO toolkit featuring a robust rank checker, site auditor, and content optimizer to enhance search visibility.

Key Features

• Rank Tracking: Track desktop and mobile rankings for specific locations on Google and other search engines.
• Ranking Checks: Includes options for both scheduled and manual ranking checks.
• Filtering Options: Simple filters allow comparisons of rankings over various timeframes, including daily and yearly.
• Ranking Reports: Generate white-label ranking reports, which can be downloaded or shared via link.
• Additional Tools: The AI-driven site auditor evaluates over 230 ranking factors, while the content optimizer offers on-page keyword suggestions based on competitors' content.

Pros

• Accurate region-specific rank tracking
• Strong site auditing tool for actionable insights
• Cost-effective for basic ranking and auditing needs

Cons

• Interface can be challenging to navigate
• Lacks keyword research and search volume metrics
• Limited reporting and sharing features

Pricing

Labrika offers several plans with a 20% discount for annual billing. All plans include unlimited projects, 24/7 support, and access to Labrika’s full feature set.

• Lite Plan – $19/month: 500 keywords, 10,000 page crawls.
• Business Plan – $29/month: 1,000 keywords, 20,000 page crawls.
• E-commerce Plan – $73/month: 5,000 keywords, 50,000 page crawls.
• Agency Plan – $140/month: 20,000 keywords, 100,000 page crawls

Trials & Discounts: Labrika offers a free trial and a 30-day money-back guarantee.

Moz Pro

Moz Pro is an all-in-one SEO suite that provides rank tracking, keyword research, site auditing, link analysis, and customizable reporting.

Key Features

• Rank Tracking: Monitor keyword rankings, visibility, and competitor movements on the SERP.
• Desktop & Mobile: Compare U.S. desktop and mobile rankings across Google and other top search engines, down to national and local levels.
• Keyword Stats: Discover new keywords, search volumes, and estimated organic clickthrough rates with the Keyword Explorer tool.
• Authority Metrics: Assess site and page strength with Moz’s proprietary domain authority (DA) and page authority (PA) metrics.
• Rank Reports: Create custom PDF reports with drag-and-drop modules and scheduling capabilities.

Pros

• Comprehensive toolset for managing multiple SEO projects
• Quick and thorough site audit tool
• Useful domain authority metrics for competitive analysis
• Intuitive, customizable reporting for various audiences

Cons

• Weekly updates for keyword rank tracking, limiting real-time accuracy
• Complex navigation compared to some competitors
• Few recent feature updates

Pricing

Moz Pro offers four subscription plans with annual billing options that save 20%:

• Starter Plan – $49/month: 1 site, 50 keywords, and 20,000 pages crawled.
• Standard Plan – $99/month: 3 sites, 300 keywords, and 400,000 pages crawled.
• Medium Plan – $179/month: 10 sites, 1,500 keywords, and 2 million pages crawled.
• Large Plan – $299/month: 25 sites, 3,000 keywords, and 5 million pages crawled.

Trials & Discounts: Moz Pro offers a 14-day free trial.

Rank Tracker Tool Comparison Table

Rank Tracking FAQs

What is keyword rank tracking?

Keyword rank tracking monitors and records the positions of specific keywords on search engine results pages (SERPs) over time. This data helps businesses assess SEO performance, track progress, and identify trends or issues, such as drops in ranking, which might require optimization.

Why is rank tracking important for SEO?

Rank tracking shows whether your SEO efforts are succeeding. For instance, it highlights which keywords and pages are trending up or down, helping you understand how your content and links impact rankings. Here are a few relevant statistics:

• Position #1 on mobile attracts 27.7% of clicks, while #1 on desktop captures 19.3% (SEOClarity)
• The top five organic results receive 67.6% of clicks. (Zero Limit Web)
• A top-ranking page often ranks in the top 10 for nearly 1,000 related keywords. (Ahrefs)

How does a rank tracker tool work?

A rank tracker tool collects keyword data from search engines using APIs, storing ranking history and updating rankings as they change.

How do I improve my keyword rankings?

Improve rankings by optimizing your website, content, and backlinks. Focus on content relevance, high-quality backlinks, internal linking, site speed, and bounce rate.

What are the top ranking factors?

Google’s ranking factors cover content, links, and user experience. Key factors include high-quality content, page speed, mobile-friendliness, internal links, and authoritative backlinks. Algorithm updates also influence rankings regularly.

Which search engines should I track?

Google is essential, but Bing and DuckDuckGo are also valuable to track for alternative user bases.

Final Thoughts: Choosing the Best Rank Tracker Tools for SEO

The rank tracker tools listed above are powerful solutions for tracking keyword positions across major search engines.

For most users, SE Ranking offers a well-rounded alternative to Semrush with daily tracking and comprehensive SEO tools at a lower cost. However, if you value premium features like content marketing insights, Semrush may be worth the investment.

My Favorite Rank Tracker Tool Offers:

• SE Ranking Free Trial – 14-day free trial with full feature access
• Semrush Free Trial – 7-day free trial with access to all toolkits
• SEO PowerSuite – 14-day free trial with access to all features

I hope this guide helps you find the right SEO rank tracker for your needs.