10+ Best Rank Tracking Software Tools (2022)

Modified date: September 11th, 2022

Looking for rank tracking software?

Here's a list of the best rank tracker tools for tracking keyword positions on the search engine results pages.

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Rank Tracking Software Overview

Here is a quick overview of the best SEO rank tracking tools for monitoring the SERPs. You can find more details about each tool below.

  • SE Ranking – Best low-cost rank tracking software with all-in-one SEO tools.
  • Semrush – Best Google keyword tracker in a complete SEO toolset.
  • SERPWatcher by Mangools – Best rank tracking tool for beginners.
  • SEO PowerSuite – Best desktop keyword rank tracking software.
  • Nightwatch – Best local rank tracker for many keywords or sites.
  • Wincher – Best affordable rank tracker with keyword research tools.
  • AccuRanker – Best SEO agency or enterprise rank tracker software.
  • Advanced Web Ranking – Best dedicated multi-search engine rank tracker.
  • Serpstat – Best functional SEO software with keyword rank checking tools.
  • Ahrefs – Best SEO research toolkit with a Google rank tracker tool.
  • Google Search Console – Free rank tracking software tools by Google.

Find out more about these rank tracking tools and their features below.

What to Look For in Rank Tracking Software

Here are some factors to consider when choosing the best rank tracking software:

  • Keyword ranking update frequency, such as daily, weekly, or monthly.
  • The total number of search terms you can track in a given plan.
  • The number of sites, search engines, and devices you can track.
  • If the rank tracking tool offers suitable data organization features.
  • The type of SEO reports you can create to share ranking progress.
  • Software preference such as desktop application, web browser app, or SaaS app.
  • If the software is a dedicated rank tracker tool or a more complete SEO software.

What Are the Best Rank Tracking Tools for SEO?

Based on testing these rank trackers for monitoring thousands of keywords, here are the 10 best rank tracking tools:

1. SE Ranking

Rank Tracking Software - SE Ranking

SE Ranking is a low-cost all-in-one SEO platform with an accurate rank tracking tool.

SE Ranking is one of the most affordable sets of SEO and rank tracking tools on the market.

The rank tracker also includes impressive options for organizing and analyzing keyword positions.

Key Features

Keyword Rank Tracking

Track desktop or mobile rankings on major search engines. Search engines include Google, Bing, Yahoo, YouTube, and Google Maps.

Track rankings for your chosen searcher locations at the country, city, or zip code level.

Competitor Rank Tracking

Check keyword rankings and organic traffic forecasts side-by-side with your competitors.

This feature can help you determine each site's strengths and weaknesses.

Keyword Organization

SE Ranking offers excellent keyword filtering, tagging, and folder capabilities.

This makes it easy to zoom in on important keywords and their ranking fluctuations.

Keyword Metrics

View all the keyword metrics important to SEO campaigns.

See keyword search volumes, their monthly traffic potential, and track position history.

Identify unique SERP features and search visibility metrics to better understand SEO performance.

Additional Features

Connect Google Analytics and Google Search Console for more traffic and keyword insights in SE Ranking.

Track each keyword for any combination of up to 5 search engines or locations and have it count as 1 word tracked.

Most SEO rank checker tools count these keyword tracking variations as 5 separate terms that add up to a plan's limit.

Pros & Cons

Pros

  • Accurate SEO rank tracker tool
  • Track multiple major search engines
  • Great keyword organization options
  • Flexible, low-cost plans
  • Plans with daily rank updates
  • Easy-to-use report builder
  • Solid competitor research tools

Cons

  • The available options can be overwhelming
  • Can take time to get used to the interface

Pricing

Pricing - SE Ranking

Essential Plan ($29.40/month and up)

  • 250-750 keywords to track
  • 10 projects
  • 5 competitors per project
  • Monitoring for 4,000 backlinks
  • Check backlinks for 20 domains per day
  • Keyword grouper
  • Competitive and keyword research
  • 100 research reports per day with 1,000 results per report
  • On-page audit for 150 pages
  • Marketing plan
  • Flexible SEO reporting
  • Social media management and analytics
  • 1 user seat

Pro Plan ($65.40/month and up)

  • Essential plan features
  • 1000-1750 keywords to track
  • Unlimited number of projects
  • 10 competitors per project
  • Website audit for 150,000 pages
  • Monitoring for 20,000 backlinks
  • Check backlinks for 100 domains per day
  • 5,000 research reports per day with 50,000 results per report
  • On-page audit for 450 pages
  • Historical data on keywords and domains (3 previous months)
  • Organic SERP history (three previous months)
  • Keyword database expansion for 10,000 terms
  • Page changes monitoring for 100 pages
  • White-label reporting options
  • 3 user seats

Business Plan ($143.40/month and up)

  • Pro plan features
  • Unlimited number of projects
  • 20 competitors per project
  • Website audit for 450,000 pages
  • Monitoring for 60,000 backlinks
  • Backlink checking for 300 domains per day
  • 10,000 research reports per day with 100,000 results per report
  • Historical data on keywords and domains (any available month)
  • Organic SERP history (any available month)
  • Page changes monitoring for 250 pages
  • Keyword database expansion for 25,000 terms
  • API access

SE Ranking also offers custom plans for larger volume needs.

Note: Choosing a higher number of keywords as part of an SE Ranking plan will increase some of the plan's feature limits. These are limits related to site audits, backlink checks, and page change monitoring.

SE Ranking provides a lot of flexibility in plan options and pricing.

For example, choosing 3-day or weekly rank updates instead of daily lowers plan costs.

Similarly, the number of keywords you choose to track affects the cost of a plan. Longer-term subscription periods also increase savings.

SE Ranking is one of the best low-cost rank trackers in an all-in-one SEO platform.

The platform's tools are excellent for getting a bird's eye view of your site and competitors' search presence.

You can have up to 10 projects and track 250 keywords with access to most tools for as low as $23.52/month.

This is a great deal for small business owners while being scalable for large companies and agencies.

SE Ranking provides a 14-day free trial of its Essential 250 plan.

Related: SE Ranking review and SE Ranking pricing.

SE Ranking Offer: 14-Day Free Trial


2. Semrush

Rank Tracking Tool - Semrush

Semrush is a popular all-in-one SEO platform with a Google rank tracker. The platform includes tools for content marketing, market research, ads, and social media.

The SEO software gives you the ability to track daily search engine rankings on Google.

You can also do keyword research, competitor backlink analysis, site audits, and create white-label reports.

Key Features

Rank Tracking

The position tracking tool lets you track search queries on Google or Baidu search engines with daily updates included in all plans.

Local Rank Tracking

Track keywords for multiple locations, devices, and/or languages. You can also see your business's search presence in the local pack.

Competitor Rank Tracking

Discover the top sites competing for your target keywords. Compare your rankings with these competitors.

View position changes for competitor sites side-by-side. This can help you understand the ranking landscape and uncover new targeting opportunities.

Keyword Metrics

The rank tracking tool makes it easy to see important keyword metrics all in one glance.

View search volumes, SERP features like snippets & videos, search intent, and algorithm updates.

Additional Features

Semrush provides all the features you could need to tag, sort, and filter keyword rankings.

You can also create and schedule SEO rank tracking reports.

Pros & Cons

Pros

  • An industry-leading feature set for digital marketing
  • Attractive interface for monitoring keyword positions
  • Daily Google rank tracking provided in all plans
  • One of the biggest keyword research databases
  • Flexible report builder with many widget options

Cons

  • Only offers Google and Baidu rank tracking
  • Higher entry-level price than other tools

Pricing

Semrush provides three main plans and annual options to save up to 17%.

Pricing - Semrush

Pro Plan ($119.95/month)

  • 500 keywords to track with daily updates
  • 5 projects
  • Mobile and desktop rankings
  • Keyword, domain, and backlink analytics
  • PDF template sharing
  • 5 schedule PDF reports

Guru Plan ($229.95/month)

  • Pro plan features
  • 1500 keywords to track with daily updates
  • 10 projects
  • Historical data
  • Google Data Studio integration
  • Content marketing platform
  • 20 scheduled PDF reports

Business Plan ($449.95/month)

  • Guru plan features
  • 5,000 keywords to track with daily updates
  • 40 projects
  • Share of voice metric
  • 50 scheduled PDF reports
  • API access

You can add more users to a plan for an extra monthly fee per user.

Semrush also offers custom plans for enterprise or high-volume enterprise needs.

Semrush is a top choice for SEO professionals, marketing experts, bloggers, and agencies.

You get accurate Google rank tracking and a large set of SEO and content marketing tools.

Semrush also provides one of the largest databases of Google keyword research and competition data.

Semrush offers a 7-day free trial of its Pro or Guru plans.

Related: Semrush review and Semrush pricing.

Semrush Offer: 7-Day Free Trial


3. SERPWatcher by Mangools

SERPWatcher - Mangools

SERPWatcher by Mangools is a simple rank tracking tool for Google with daily position updates. The tool is part of the Mangools SEO toolset.

The other SEO tools include keyword research, SERP analysis, and domain insights.

The other tools include features related to keyword research, SERP analysis, backlink research, and website SEO metrics.

Key Features

Track Keywords

Track your Google rankings in a simple and appealing SERP checker interface that is easy to use.

Keyword ranking positions update on a daily basis.

Local Rankings

You can track keywords based on location by state, country, city, or DMA region.

The rank tracking tool supports both desktop and mobile rank tracking.

Keyword Metrics

The rank tracking software provides a performance index score and estimated visits from keywords.

The performance index score is based on an average of different keyword metrics. This includes your keywords' rankings and estimated search volumes.

Ranking Reports

Create and schedule simple ranking reports and email alerts.

You can also share a link to an interactive keyword rank report.

Pros & Cons

Pros

  • Attractive, intuitive interface design
  • Easy for beginners to assess ranking trends
  • All plans include daily ranking updates
  • Simple schedulable rank tracking reports
  • Includes helpful SEO research tools

Cons

  • Only offers Google keyword tracking
  • Lacks customizable reporting options
  • Fewer features and data than other all-in-one tools

Pricing

Mangools offers 3 primary plans with annual plans that offer savings up to 40%.

Pricing - Mangools SEO Tools

Mangools Basic ($49/month)

  • 200 tracked keywords daily
  • 100 keyword lookups per 24 hours
  • 200 keyword suggestions per search
  • 25 competitor keywords per search
  • 100 SERP lookups per 24 hours
  • 100,000 backlink rows monthly
  • 20 site lookups per 24 hours

Mangools Premium ($69/month)

  • Basic plan features
  • 700 tracked keywords daily
  • 500 keyword lookups per 24 hours
  • 700 keyword suggestions per search
  • Unlimited competitor keywords per search
  • 500 SERP lookups per 24 hours
  • 500,000 backlink rows monthly
  • 70 site lookups per 24 hours
  • 3 simultaneous user logins

Mangools Agency ($129/month)

  • Premium plan features
  • 1,500 tracked keywords daily
  • 1,200 keyword lookups per 24 hours
  • 700 keyword suggestions per search
  • Unlimited competitor keywords per search
  • 1,200 SERP lookups per 24 hours
  • 1,200,000 backlink rows monthly
  • 150 site lookups per 24 hours
  • 10 simultaneous user logins

Mangool's SERPWatcher provides a nice mix of simple and advanced data in a clean, easy-to-digest user interface.

SERPWatcher is a good choice for a beginner-friendly rank tracker and SEO tools.

Mangools Offer: 10-Day Free Trial


4. SEO PowerSuite Rank Tracker

Rank Tracker - SEO PowerSuite

Rank Tracker by SEO PowerSuite is a customizable and advanced rank tracking software that requires downloading and installing on your computer.

Rank Tracker is offered as standalone software or bundled with a suite of SEO tools that make up the SEO PowerSuite toolkit.

These other tools include LinkAssistant, SEO Spyglass, and Website Auditor.

As a desktop SEO software, SEO PowerSuite can be installed on Windows, Linux, and Mac OS X.

Key Features

Free Rank Tracker

The rank tracker tool is free to use with limited features, you just can't save reports and can only compare rankings with one competitor.

Unlimited Rank Tracking

The keyword tool offers unlimited keyword rank tracking for many top search engines like Google, Bing, and Yahoo.

Local Rank Tracking

Set geo-specific rankings and quickly see if multiple pages are ranking for the same keyword.

Competitor Tracking

Analyze and compare the keyword ranking positions of your competitors alongside your website.

Keyword Insights

Identify keywords' organic traffic potential, keyword difficulty, and SERP features that are showing.

Research Google autocomplete data and related questions. There is also a helpful TF-IDF feature for understanding keyword usage.

Pros & Cons

Pros

  • Cost-effective and powerful software
  • Track an unlimited number of keywords
  • Monitor keywords on many search engines
  • Run an unlimited number of tasks
  • Comprehensive and feature-rich toolkit

Cons

  • The software is impacted by how well your desktop or laptop runs
  • The highest tier plan is required for access to full reporting options
  • Less flexible in terms of access than cloud-based tools

Pricing

The SEO PowerSuite bundle offers a free download-required version of its software as well as two paid plans for a one-time annual price.

You can also try Rank Tracker as standalone software.

The following image shows the SEO PowerSuite plans as a bundle.

Pricing - SEO PowerSuite

Free Plan

  • Unlimited number of websites
  • Unlimited number of keywords
  • Scan up to 1,110 backlinks with the SEO SpyGlass tool
  • Crawl up to 500 URLs with the WebSite Auditor tool
  • Track up to 50 link pages per project with the LinkAssistant tool
  • Track 1 competitor website's rankings with Rank Tracker
  • SEO reports inside the software
  • Backlink profile comparison for 2 sites

Professional Plan ($299/year)

  • Free plan features
  • Scan an unlimited number of backlinks
  • Unlimited page crawls with SEO audit
  • Track an unlimited number of link pages per link management project
  • Historical data of ranks, backlinks, etc
  • Save projects with history
  • Track 5 competitors' rankings
  • Task scheduler for routine SEO tasks
  • Copy data to the clipboard
  • Print reports with watermarks
  • Cloud storage for up to 20 projects
  • Backlink comparison for up to 5 sites

Enterprise Plan ($499/year)

  • Professional plan features
  • Track 40 competitors' rankings
  • Print reports without watermarks
  • White-labeling reports for clients
  • Schedule automated reports
  • Export data as TXT, HTML, CSV, or SQL files
  • Cloud storage for up to 400 projects and 4,000 reports

The next image shows the standalone Rank Tracker plans and pricing.

Rank Tracker Pricing - SEO PowerSuite

The desktop software provides a complete SEO toolkit with limitless rank tracking.

SEO PowerSuite offers yearly plans for the paid versions. The free version lets you look up an unlimited number of keywords. However, you can't save or share reports.

When looking at yearly costs compared to other tools, the bundle is pretty affordable. The bundle offers better yearly savings compared to purchasing the individual tools.

SEO PowerSuite's Rank Tracker is also convenient if you don't always have internet access. You can analyze your previously downloaded data offline.

SEO PowerSuite Offer: Free Version


5. Nightwatch

SEO Rank Tracking Tool - Nightwatch

Nightwatch specializes in providing accurate daily rank tracking and offers the ability to track keywords down to individual zip codes across the major search engines.

The keyword rank tracking software also provides additional SEO-related features including automated ranking reports, white-label reports, technical site audits, and integrations for Google Analytics and Google Search Console depending on the plan.

Key Features

Track Rankings

A rare feature Nightwatch provides that many rank trackers don't is the ability to track daily rankings on both Bing & DuckDuckGo search engines. Others include Google, YouTube, Google Maps, and Yahoo.

Local Rank Tracking

You can track keyword positions down to state, city, or zip code to make sense of geo-targeting and local ranking changes with high accuracy.

Track Competitors

Since Nightwatch lets you track keywords across many sites (up to 50 domains to start) you can easily track many competitors. You can also create unique keyword segments and analyze them in a convenient grid view.

Rank Tracking Filters

The rank tracking software includes powerful tagging, sorting, and filtering features to display your desired keyword metrics in the tool's interface.

Keyword Metrics

Useful metrics include SERP ranking history, the number of search engine page results for a keyword, and estimated monthly search volumes.

Pros & Cons

Pros

  • Great dedicated keyword tracking tool
  • Affordably track many keywords and sites
  • Impressive keyword segmentation options
  • All plans include daily keyword updates
  • Create and schedule custom ranking reports
  • Includes a convenient SEO audit tool

Cons

  • Large price increase for white-label reports
  • Doesn't include competitive research tools

Pricing

Nightwatch provides three plan options. Annual billing offers savings of up to 20%.

Pricing - Nightwatch

Starter Plan ($39/month)

  • 500 daily keywords tracked
  • 50 websites tracked
  • 5 competitors tracked
  • 5,000 site audit pages
  • Track Google, YouTube, and Bing

Optimize Plan ($99/month)

  • Starter plan features
  • 1,000 daily keywords tracked
  • 200 websites tracked
  • 5 competitors tracked
  • 10,000 site audit pages
  • Google Analytics integration
  • Google Search Console integration
  • 15 white-label reports
  • API access

Agency Plan ($369/month)

  • Optimize plan features
  • 5,000 daily keywords tracked
  • 1,000 website tracked
  • 5 competitors tracked
  • 50,000 site audit pages
  • Unlimited user seats
  • Unlimited white-label reports

Nightwatch also offers custom Enterprise plans for large volume customers.

Nightwatch is a fantastic keyword rank tracking tool for monitoring search engine rankings across many locations, search engines, and/or websites for the price.

Also, most rank trackers use a random Google Data Center that they are assigned to in order to track rankings. Nightwatch lets you access any Google Data Center to ensure you're getting the most accurate local data.

The keyword tracking software is very useful for organizing large sets of keyword data into smaller, unique groups that you can visualize and compare side-by-side.

The Starter plan at $39/mo is one of the more generous rank tracking plans available, as it lets you track 500 daily keywords and 50 domains on Google, YouTube, and Bing.

Nightwatch Offer: 14-Day Free Trial


6. Wincher

Rank Tracker Software - Wincher

Wincher is an affordable rank tracking software that offers daily rank updates combined with keyword research and SEO site audit features.

Key Features

Tracking Rankings

Wincher's rank checking tool allows you to track keyword positions on Google for specific locations including a country, region, or city.

Track Competitors

You can also track competitor website rankings alongside your website and see SERP features like featured snippets.

On-Demand Rankings

With the Business or Enterprise plans, you can refresh your rankings on demand instead of waiting until the next day for fresh data.

Keyword Metrics

The rank checker tool provides keyword search volumes and a rough estimation of how much traffic a term could generate per month.

Data Organization

The rank tracker software includes helpful keyword grouping, tagging, sorting, and filtering features.

You can also download PDF ranking reports, export Excel & CSV files, and get automated email reports and alerts.

Pros & Cons

Pros

  • Affordable dedicated rank tracker
  • A simple, clean SERP tracking interface
  • Daily updates and unlimited users in all plans
  • On-demand ranking updates with mid-tier plan
  • Budget-friendly for white-label reports and API access
  • Includes keyword research and on-page SEO audits

Cons

  • Only offers Google rank tracking
  • Lack of keyword research and all-in-one data

Pricing

Wincher provides three plans and yearly billing to get a discount worth 2 months free.

Pricing - Wincher

Starter Plan (29€/month)

  • 500 keywords with daily ranking updates
  • 10 websites
  • Track 5 competitors per website
  • Google Search Console integration
  • Multiple users

Business Plan (starts at 59€/month)

  • Starter plan features
  • 1,000-4,000 keywords with daily ranking updates
  • Unlimited websites
  • Track 10 competitors per website
  • On-demand ranking updates
  • White-labeled reports
  • Google Data Studio integration
  • API access

Enterprise Plan (starts at $249€/month)

  • Business plan features
  • 5,000-10,000 keywords with daily ranking updates
  • Unlimited websites
  • Track 20 competitors per website
  • Invite external read-only users to view data in selected projects
  • Set specific project permissions for team members and external users

Wincher also provides custom-tailored plans for higher keyword tracking needs.

Note: In terms of its plan features, Wincher defines a website as one unique combination of a domain/URL, a search engine, and a location. Also, choosing a higher keyword maximum (ie. track 2,000 keywords instead of 1,000) increases plan costs.

The Wincher rank tracker is a great choice for affordable Google keyword monitoring and reporting with daily updates.

Also, the rank tracking service includes a flexible amount of websites you can track keywords for combined with keyword research tools and site auditing features.

Wincher Offer: 14-Day Free Trial


7. AccuRanker

Enterprise Rank Tracking Tool - AccuRanker

AccuRanker is an enterprise rank tracking tool with advanced capabilities that are perfect for agencies such as on-demand rank updates.

Key Features

Rank Tracking

Monitor keywords across a large range of search engines including Google, Bing, YouTube, Yandex, and Baidu.

Fast Updates

Get daily and on-demand rank updates for unlimited domains and an unlimited number of users.

Ranking Insights

See how much of the market you own based on your keyword positions and track all featured elements shown on the SERPs.

Flexible Reporting

AccuRanker includes Google Analytics, Search Console, Data Studio, and Adobe Analytics integrations as well as other advanced reporting options.

Additional Features

View historic search volume for a keyword phrase and segment keywords and landing pages based on various tags and filters.

Pros & Cons

Pros

  • Fast dedicated ranking software for many keywords
  • Clean interface with nice organization options
  • Monitor keywords across many search engines
  • Refresh ranking data at any time
  • Simple pricing structure with all features included
  • Advanced and automated reporting capabilities
  • Lots of 3rd-party integrations

Cons

  • The lowest-priced plan starts at $109 per month
  • Refreshing keyword data can be a bit slow
  • Doesn't provide all-in-one tools if you require them

Pricing

AccuRanker offers monthly and yearly plans based on the number of keywords to track. Annual plans are discounted at a rate of 10%.

AccuRanker Pricing

AccuRanker Plan (starts at $109/month)

  • Track Google, Bing, YouTube, Yandex, and Baidu search engines
  • Daily and on-demand keyword rank updates
  • Track desktop or mobile search engine rankings
  • Add an unlimited number of users to an account
  • Monitor rankings for up to 10 competitors per domain
  • View the historic search volume for a keyword
  • Market share of voice
  • SERP feature tracking
  • SERP history
  • Advanced data segmentation
  • Google Search Console integration
  • Google Data Studio integration
  • Adobe Analytics integration
  • Add an unlimited number of domains to track
  • Developer API access

AccuRanker's keyword rank tracking platform is a great choice for large enterprises or SEO agencies who require a fast rank tracker for monitoring many domains and hundreds to thousands of keywords on a local, national, or global scale.

AccuRanker Offer: 14-Day Free Trial


8. Advanced Web Ranking

Keyword Rank Tracking Software - Advanced Web Ranking

Advanced Web Ranking is a rank tracking software focused on providing on-demand keyword rankings across many search engines and customizable SEO ranking reports.

Key Features

Rank Tracking

Advanced Web Ranking allows you to track and monitor website rankings on Google, Yandex, Baidu, DuckduckGo, Amazon, YouTube, and more.

Perform rank tracking for desktop or mobile, and track local search rankings for any location in the world at country, state, city, or even based on GPS coordinates.

Keyword Data

Additional keyword ranking data provided by Advanced Web Ranking includes showing unique search engine SERP features, estimated local search volume for your keywords, and the ability to see the competitors for your target search terms.

Rank Updates

You can also set rankings to update daily, weekly, every two weeks, or monthly. In addition, tier 3 and 4 plans of Advanced Web Ranking include the ability to update keywords on-demand with ranking data updated hourly.

Ranking Reports

Advanced Web Ranking also provides SEO report templates and the ability to create custom widget-based and automatic rank reports.

Pros & Cons

Pros

  • Well-designed user interface that is easy to use
  • Flexible ranking update options including daily updates
  • The Starter plan includes unlimited users and white-label reports
  • Track keyword positions for many search engines
  • Nice set of report templates with convenient widgets

Cons

  • Can be slow to update if you're processing data for many keywords
  • The cost can escalate quickly the more keywords you need to track
  • Includes less competitive research and backlink data than other tools

Pricing

Advanced Web Ranking offers four plans with yearly options that offer a 10% discount.

Pricing - Advanced Web Ranking

Starter Plan ($49/month)

  • 2,000 units
  • Local and mobile rankings
  • Flexible ranking updates (daily, weekly, twice a month, or monthly)
  • SERP features
  • Competitor insights
  • Google data integration (Google Analytics, Search Console, and AdWords)
  • Keyword difficulty score
  • Unlimited projects and users
  • White-label report sharing

Pro Plan ($99/month)

  • Starter features
  • 7,000 units
  • Competitor discovery
  • Market share

Agency Plan ($199/month)

  • Pro features
  • Local keyword search volumes
  • Historical ranking imports
  • Google Data Studio connector
  • 1-hour ranking updates
  • Search Console country tracking
  • Developer API

Enterprise Plan (from $499/month)

  • Agency features
  • CSV exports to FTP
  • Dedicated account manager
  • Data migration assistance
  • Priority support

Note: You can spend units to update target keywords on a daily, weekly, or monthly basis. For example, 2,000 units let you update up to 2,000 keywords weekly or 286 keywords daily.

Advanced Web Ranking is a great choice for in-house teams, agencies, and enterprise-level businesses who don't mind paying a premium for the advanced features.

This includes tracking keywords across a wide set of search engines for many large projects or clients, access to on-demand intraday ranking updates for many keywords, competitor ranking data, and flexible SEO ranking reports across devices.

Advanced Web Ranking Offer: 30-Day Free Trial


9. Serpstat

Keyword Rank Tracking Tool - Serpstat

Serpstat is an all-in-one SEO software with built-in position tracking tools alongside keyword research, competitor analysis, backlink analysis, site auditing, and more.

Key Features

Serpstat's rank tracking tool provides many useful features for monitoring target keywords and competitors on Google and Yandex.

View keyword position history over time and track global and local SEO rankings for desktop and mobile search results at the country, state, and city or region levels.

Other SERP tracking features include competitor keyword opportunities, market share fluctuations based on tracked keywords, and unique visual data showing traffic distribution across competing websites.

You can also organize keywords by tags, sort and filter tracked keywords, export data, and schedule daily, weekly, or monthly reports.

Pros & Cons

Pros

  • Solid web ranking software with a large toolkit
  • All plans include daily keyword updates
  • More than 20 tools for SEO, SEM, and PPC projects
  • Flexible long-term subscription plans and discounts
  • Lower cost starter plan than Semrush or Ahrefs

Cons

  • Only offers Google and Yandex rank tracking
  • Access to branded reports starts at $149 per month
  • Large feature set that can take some time to learn

Pricing

Serpstat offers four plans with a variety of options to receive a discount, such as paying annually, every 24 months, 36 months, or 60 months.

Pricing - Serpstat

The following are the rank tracker features included in each Serpstat plan. See the official Serpstat pricing page for information on all included features.

Lite Plan Rank Tracker ($69/month)

  • 15,000 keyword position checks per month
  • Competitor rankings
  • Daily updates
  • Organic keyword rankings
  • Paid keyword rankings
  • Desktop and mobile rankings

Standard Plan ($149/month)

  • Lite plan features
  • 60,000 position checks per month
  • Up to 3 users
  • Branded reports
  • Extended interface and API credits

Advanced Plan ($239/month)

  • Standard plan features
  • 150,000 position checks per month
  • Up to 5 users

Enterprise Plan ($499/month)

  • Advanced plan features
  • 300,000 position checks per month
  • White-label options
  • Up to 7 users

Serpstat also offers custom plans for large enterprises with specific needs.

Note: With Serpstat, updating 1 keyword for 1 base and 1 region is equal to 1 credit. The number of keywords tracked is multiplied on added regions/bases quantity.

Serpstat is a solid cost-effective option that costs a bit more than SE Ranking, but less than Semrush for functional rank tracking combined with comprehensive search engine optimization tools.

Serpstat Offer: Free Version


10. Ahrefs

Keyword Rank Tracker - Ahrefs

Ahrefs is an all-in-one SEO software with solid SERP tracking features combined with industry-leading search engine optimization tools.

Tools include a site explorer for researching competitor websites and backlinks, an in-depth keyword research tool, and a website audit tool.

Key Features

Rank Tracking

Ahrefs gives you the ability to monitor desktop or mobile rankings for your set locations on Google.

The rank tracker has a nice UI for monitoring keyword ranking progress.

Keyword Insights

Compare competitor rankings, view search volumes, see potential click estimates for keywords, and set monthly or weekly email notifications.

Additional Features

The interface also gives you quick access to keyword ranking history and an overview of the top search results for each tracked search term.

Additional rank tracker features include organizing, sorting, and filtering keywords by tags and pages, and the ability to see a page's total rankings in one view.

Pros & Cons

Pros

  • Reliable rank tracker with leading research tools
  • Plan add-on options for daily keyword rank updates
  • Keyword research data for a variety of search engines
  • Includes key tools for research and site auditing

Cons

  • More expensive for daily updates than many other rank trackers
  • Only offers keyword position tracking for Google's search engine
  • Low report limits and lack of customizable reporting options

Pricing

Ahrefs offers four primary plans. You can subscribe monthly or annually to get a discount equivalent to two months free.

Pricing - Ahrefs

This next image shows the Ahrefs Rank Tracker features included in each plan (which is shown farther down the Ahrefs pricing page).

Rank Tracker Pricing - Ahrefs

Lite Plan Rank Tracker ($99/month)

  • Unlimited Rank Tracker reports
  • 750 tracked keywords (additional keywords cost $50/mo per 500)
  • Weekly ranking update frequency (additional $100/mo for daily updates)

Standard Plan ($199/month)

  • Unlimited reports
  • 2,000 tracked keywords (additional $50/mo per 500)
  • Weekly update frequency (additional $150/mo for daily updates)

Advanced Plan ($399/month)

  • Unlimited reports
  • 5,000 tracked keywords (additional $50/mo per 500)
  • Weekly update frequency (additional $200/mo for daily updates)

Enterprise Plan ($999/month)

  • Unlimited reports
  • 10,000 tracked keywords (additional $50/mo per 500)
  • Weekly update frequency (additional $250/mo for daily updates)

Ahrefs doesn't provide the most affordable rank tracker if you're looking for daily rank updates. However, it's a great rank tracking tool if you're already using Ahrefs for competitive and/or keyword research and want to keep things under one roof.

I prefer to use Ahrefs for SEO research purposes alongside another rank tracker tool.

Ahrefs offers a free account with limited access to its Site Explorer and Site Audit tools.


11. Google Search Console

Rank Tracking in Google Search Console

Google Search Console (GSC) is a free tool by Google to help you understand your website's presence in Google Search.

Key Features

Google Rank Tracking

Google Search Console helps you monitor and analyze your site's overall SEO performance in Google Search results.

Keyword Insights

Google Search Console is a useful rank checker to see which keywords (called Queries in GSC) your site's page URLs are ranking for on Google.

Check keyword clicks, impressions (the number of times a page URL from your site appeared in search results viewed by a user), clickthrough rate (CTR), and position.

Keyword Analysis

Keyword rank checker features include the ability to sort data by keywords, pages, countries, devices, search appearance, and dates.

You can also filter data based on specific keywords, pages, countries, and devices, and export keyword data to Google Sheets, Excel, or a CSV file.

Additional Tools

Google Search Console also includes features related to website user experience, page indexing coverage, and submitting sitemaps.

Pros & Cons

Pros

  • Access keyword ranking data from Google
  • Understand click, impression, and ranking performance in one place
  • Manage and ensure your important pages are indexed in Google
  • Get additional data on user experience and mobile usability

Cons

  • No way to add and track specific keyword phrases
  • Keyword ranking data is usually delayed up to a full day
  • Lack of reporting capabilities other than export options

Pricing

Search Console is a completely free-to-use web tool provided by Google.

Every website should have a Google Search Console property linked up for free Google Search insights.

Google doesn't provide every keyword variation your website could be ranking for, and the data is delayed, but it's a super useful rank checker tool to gain an understanding of position trends and the types of search queries worth focusing on.

I recommend first checking keyword ranking data in GSC, and then adding them and related terms into another good rank tracking tool for monitoring more frequent changes in rankings across different locations and devices.


Additional Rank Trackers

Authority Labs

Rank Tracker - Authority Labs

Authority Labs by Traject provides SEO rank tracking software, in-depth SERP data, and API options for ranking and reputation data.

Key Features

  • Rank Tracking: Get daily data on national and local keyword rankings for desktop and mobile devices. Track search results by state, city, and postal code.
  • Global Tracking: Track domains or pages from any country or language supported by Google, Bing, and Yahoo! search engines.
  • Track Competitors: Monitor competitor domains side-by-side with your site.
  • Additional Insights: Recover (not provided) organic keywords.
  • Unlimited Users: Unlimited users can have their own login at no additional cost.

Pros

  • Unlimited user logins are helpful for sharing rankings with teams or clients
  • Reliable rank checking software to see the direction of positions over time
  • Easy to sort ranking tables and compare rankings across domains
  • The user interface lays out ranking data in a clean, easy-to-navigate manner

Cons

  • Relatively expensive for the number of keywords you're able to track
  • While clean, the UI design feels outdated compared to other rank monitoring software

Pricing

Authority Labs plans start at $49 per month for 250 keywords, 50 domains, daily updates, and unlimited users.

The $99 per month Pro plan is required for white-label reports and Google Data Studio integration. The $450 per month Enterprise plan is required for interface API access.

Authority Labs Offer: 14-Day Free Trial


SpyFu

SEO Toolkit with a Rank Tracker - SpyFu

SpyFu is an SEO toolkit with rank tracking features, keyword research, SEO & PPC competitive intelligence tools, backlink outreach, and custom reporting.

Key Features

  • Rank Tracking: Functional rank monitoring tool with weekly ranking updates, position history, and keyword grouping options for organizing rank tracking data.
  • Competitive Insights: Spy on your competitors' organic and Google Ads strategies and view competitor ranking history, top pages, keywords, backlinks, and the ability to monitor rival domains for specific ranking changes.
  • Keyword Insights: Research new keyword ideas based on searching a specific query or by analyzing competitor sites, gain insight through metrics like ranking difficulty, monthly searches, cost per click (CPC) estimates, related words, and keyword SERP analysis.
  • Project Options: Create an unlimited number of projects to organize keyword groups with the ability to set up alerts to stay informed on changes.
  • Reports: Created custom scheduled reports to share competitive SEO & PPC data.

Pros

  • Cost-effective research data for SEO & PPC keyword insights
  • Offers good data for competitive research on paid media spend
  • Understand competitor shifts in SEO and Google Ad strategies

Cons

  • Specializes in research tools more than rank checking
  • Keyword rankings are tracked on a weekly basis
  • Lack of keyword and ad data for small regional areas

Pricing

The SpyFu Basic plan starts at $33 per month for 10,000-row search results and data exports, up to 100 domain overview PDFs, 6 months of historical data, 250 sales leads and domain contacts, and 5,000 weekly tracked keywords.

The Professional plan is required unlimited searches, results, and white-label reports.

SpyFu Offer: 30-Day Money-Back Guarantee


Labrika

Advanced Rank Checker Tool - Labrika

Labrika is an Al-led SEO toolset with an advanced rank checker tool as well as a site auditor and content optimizer.

Key Features

  • Rank Tracking: Check desktop and mobile rankings for specific locations on Google and other search engines.
  • Ranking Checks: The rank checker includes options for scheduled and manual ranking checks.
  • Filtering Options: Simple filters to compare your site's rankings day to day, year to year, or for a custom timeframe.
  • Ranking Reports: Create clean white-label ranking reports that can be downloaded or shared with a link.
  • Additional Tools: Al-led site auditor checks for 200+ critical ranking factors and the content optimizer provides on-page keyword suggestions based on competitors.

Pros

  • Rank checking is pretty accurate when targeting various regions
  • A strong audit tool for sharing site performance for the price
  • Cost-effective for simple ranking checks with site auditing

Cons

  • The interface can be hard to get used to and navigate
  • Lacks keyword research and search volume metrics
  • Reporting and sharing features could have more options

Pricing

Labrika pricing plans start at $19 per month for 500 keywords and 10,000 page crawls.

Additional plan tiers are available to increase these rank checker and site audit limits.

The SEO software provider offers 20% off on annually paid subscriptions.

Labrika Offer: Free Trial & 30-Day Money-Back Guarantee


Moz Pro

SEO Tools with a Rank Tracker - Moz Pro

Moz Pro is an all-in-one suite of SEO tools with a rank tracker and features for keyword research, site audits, link analysis, and reporting.

Key Features

  • Rank Tracking: Track your site's keyword ranking performance and visibility on the SERP including your competitors' movements.
  • Desktop & Mobile: Compare U.S. desktop and mobile rankings across the top search engines down to the national and local levels.
  • Keyword Stats: Discover new keywords, their search volumes, and estimated organic clickthrough rates with the Keyword Explorer tool.
  • Authority Metrics: Unique domain authority (DA) and page authority (PA) metrics to understand the strength of a website and its pages.
  • Rank Reports: Create customized PDF reports with drag-and-drop modules and annotations that you can schedule recurringly.

Pros

  • Comprehensive all-in-one SEO tool for managing multiple projects
  • The included site audit tool provides reasonably fast crawl speeds
  • Domain authority metrics are helpful for understanding competition
  • Custom reports are easy to understand for different types of users

Cons

  • Keyword rank tracker updates are provided on a weekly basis.
  • Less intuitive navigation structure than other SEO platforms
  • The software lacks improvements compared to competitors

Pricing

Moz Pro pricing starts at $99 per month for up to 300 keywords tracked with weekly ranking updates.

Moz Pro Offer: 14-Day Free Trial


Rank Tracker Tool Comparison Table

Rank Tracker Tool:Strength:
SE RankingBest keyword rank tracker with low-cost SEO tools
Mangools SERPWatcherBest beginner rank checker with simple SEO tools
SemrushBest premium SEO platform Google rank tracking
SEO PowerSuite Rank TrackerBest desktop keyword rank tracking software
NightwatchBest local rank tracker for many keywords or sites
WincherBest rank tracking software for affordable scaling
AccuRankerBest enterprise or agency rank tracker software
Advanced Web RankingBest flexible on-demand rank tracking platform
SerpstatBest functional SERP tracker with SEO tools
AhrefsBest SEO research tools with Google rank tracker
Google Search ConsoleFree keyword tracking tool provided by Google
Comparing Top Rank Tracker Tools

Rank Tracking FAQs

What is keyword rank tracking?

Keyword rank tracking is the process of tracking and analyzing the position of website URLs on search engine result pages (SERPs) for specific search queries.

Why is rank tracking important for SEO?

Rank tracking is important for search engine optimization because it helps you understand if your SEO campaigns are working.

For example, rank tracking informs you on which pages and keywords are trending up or down on the SERPs, so you can better understand how your content and link changes impact your rankings and adjust your SEO strategy.

In addition, consider these SEO ranking statistics:

  • On average, ranking in position #1 on mobile gets you 27.7% of the clicks, while ranking in position #1 on a desktop gets you 19.3% of clicks. (SEOClarity)
  • The first 5 organic results account for 67.60% of clicks on Google. (Zero Limit Web)
  • The average top-ranking page also ranks in the top 10 search results for nearly 1,000 other relevant keywords. (Ahrefs)

How does a rank tracker tool work?

A rank tracker tool is a type of SEO software that tracks ranking positions for your search campaigns by collecting keyword data from one or multiple search engines using APIs (application programming interface).

Some of the best rank tracker software commonly save ranking history for each tracked keyword and provide updated ranking data when positions change.

How do I improve my keyword rankings?

You can improve your keyword rankings by performing search engine optimization (SEO) actions such as optimizing your website, content, and links.

This includes site optimization based on potential ranking factors like content relevancy for a given search query, backlinks and referring domains, internal linking structure, loading speed, and visitor bounce rate.

What are the top ranking factors?

There are potentially hundreds of ranking factors considered by Google's search algorithms. Many of these factors relate to content, links, and user experience.

The top factors for ranking on Google revolve around publishing regular high-quality content, providing a fast and helpful page experience, having a mobile-friendly site, using internal links, and earning backlinks from relevant high-authority websites.

Google also rolls out new algorithmic updates regularly, from small algorithm tweaks that result in ranking fluctuations to large core updates that result in more noticeable ranking shifts across many sites on the SERPs.

Which search engines should I track?

While you should definitely track your rankings on Google since it has over 90% of the market share, tracking rankings on Bing is a good idea since it's the second most used search engine.

Yahoo! Search is also powered by Bing's search results. Additionally, DuckDuckGo has been gaining traction as a privacy-focused search engine.


Final Thoughts on SEO Rank Tracking Tools

The best rank tracking tools for SEO above are all high-quality solutions for effectively tracking keyword positions on the major search engines at scale.

As an SEO and blogger, I recommend SE Ranking as a top Semrush alternative for access to an accurate daily rank tracker with complete SEO tools at a lower price point.

However, you might find the additional premium tools offered by Semrush are worth the higher subscription cost, such as its content marketing or topic research tools.

For the best SEO software tools with rank trackers, give SE Ranking or Semrush a try. Both software providers continue to improve their platforms and add new features.

My Favorite Rank Tracker Tool Offers:

  1. SE Ranking Free Trial – 14-day free trial with full access to features.
  2. Semrush Free Trial – 7-day free trial with access to all toolkits.
  3. SEO PowerSuite – 14-day free trial with access to all features.

I hope this post helped you find the best SEO rank tracking solution for your needs.

Looking for low-cost SEO services? Check out these top affordable SEO packages.

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