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10+ Best Rank Tracking Software for SEO (2022)

Updated on May 16th, 2022

Best Rank Tracker Tools

Looking for the best rank tracking tool that suits your needs? Below is a detailed comparison of the best rank tracker tools for monitoring your keyword positions on search engine results pages (SERPs) and reporting on ranking changes over time.

This post will help you understand keyword rank tracking software in 2022. Learn about the top rank tracking tools below, including their key features and pricing plans.

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Best Rank Tracker Software Overview

Here is a quick overview of the best keyword rank tracking tools for SEO. More details about each tool are discussed below, including their key features and plan options.

  • SE Ranking – The best keyword rank tracker with SEO tools at a low cost.
  • SERPWatcher by Mangools – The best simple ranking tool for beginners.
  • Nightwatch – The best local rank tracker for many keywords or sites.
  • Semrush – The best premium SEO platform with a Google rank tracker.
  • Wincher – The best affordable rank tracker with keyword research tools.
  • SEO PowerSuite – The best desktop keyword rank tracking software.
  • AccuRanker – The best SEO agency or enterprise rank tracker software.
  • Advanced Web Ranking – The best dedicated multi-search engine rank tracker.
  • Serpstat – Best functional SEO software with keyword rank checking tools.
  • Ahrefs – The best SEO research toolkit with a Google ranking tool.
  • Google Search Console – Free rank tracking software tools by Google.

Learn more about the best keyword tracking tools and their features below.

What to Look For in Rank Tracking Software

Here are some factors to consider when choosing the best rank tracking software:

  • How often keyword rankings are updated such as daily, weekly, or monthly.
  • The total number of keywords phrases you can monitor.
  • The number of sites, search engines, and devices you can track.
  • If the keyword tracking tool offers suitable data organization features.
  • The type of SEO reports you can create to share keyword ranking progress.
  • Software preference such as desktop application, web browser app, or SaaS app.
  • If the software is a dedicated rank tracker or a more complete SEO software.

What Are the Best Rank Tracking Tools for SEO?

Based on using and trying these keyword rank trackers for tracking thousands of keywords over the years, here are the 10 best rank tracking tools for 2022:

1. SE Ranking

Best rank tracking software with low-cost SEO tools (starts at $29.40/month)

SE Ranking's Rank Tracking Software

SE Ranking is a popular all-in-one SEO software platform with an accurate rank tracker. The software offers one of the most affordable sets of keyword tracking tools on the market as part of its complete SEO toolkit along with great organization options.

Key Features:

  • Rank Tracking: Track desktop or mobile rankings on major search engines like Google, Bing, Yahoo, YouTube, and Google Maps with high data accuracy. Track rankings for different searcher locations at the country, city, or zip code level.
  • Competitor Tracking: Monitor your keyword rankings and traffic forecasts side-by-side with competitor sites to determine each site's strengths and weaknesses.
  • Organization Options: SE Ranking offers convenient keyword filtering options, tagging, and folder capabilities for organizing and sorting tracked keywords.
  • Keyword Metrics: Get estimates on keyword search volume, monitor position history over time, get a traffic forecast, uncover SERP features, and search visibility metrics to better understand your SEO performance.
  • Additional Insights: Connect Google Analytics and Google Search Console for added website traffic and keyword insights inside the platform.

Another valuable feature provided by SE Ranking is the ability to track each keyword for any combination of up to 5 search engines or locations and have it count as 1 keyword tracked. Most SEO keyword rank checker tools count these keyword tracking variations as 5 separate keywords that add up to a plan's limit.

Pros:

  • Accurate keyword rank tracker
  • Track multiple major search engines
  • Great keyword organization options
  • Flexible, low-cost plans
  • Plans with daily rank updates
  • Easy-to-use report builder
  • Solid competitor research tools

Cons:

  • The available options can be overwhelming
  • Can take time to get used to the interface

Pricing:

SE Ranking Pricing

SE Ranking offers a 14-day free trial to test out the SEO software.

Essential Plan ($29.40/month and up):

  • 250-750 keywords to track
  • 10 projects
  • 5 competitors per project
  • Monitoring for 4,000 backlinks
  • Check backlinks for 20 domains per day
  • Keyword grouper
  • Competitive and keyword research
  • 100 research reports per day with 1,000 results per report
  • On-page audit for 150 pages
  • Marketing plan
  • Flexible SEO reporting
  • Social media management and analytics
  • 1 user seat

Pro Plan ($65.40/month and up):

  • Essential plan features
  • 1000-1750 keywords to track
  • Unlimited number of projects
  • 10 competitors per project
  • Website audit for 150,000 pages
  • Monitoring for 20,000 backlinks
  • Check backlinks for 100 domains per day
  • 5,000 research reports per day with 50,000 results per report
  • On-page audit for 450 pages
  • Historical data on keywords and domains (3 previous months)
  • Organic SERP history (three previous months)
  • Keyword database expansion for 10,000 terms
  • Page changes monitoring for 100 pages
  • White-label reporting options
  • 3 user seats

Business Plan ($143.40/month and up):

  • Pro plan features
  • Unlimited number of projects
  • 20 competitors per project
  • Website audit for 450,000 pages
  • Monitoring for 60,000 backlinks
  • Backlink checking for 300 domains per day
  • 10,000 research reports per day with 100,000 results per report
  • Historical data on keywords and domains (any available month)
  • Organic SERP history (any available month)
  • Page changes monitoring for 250 pages
  • Keyword database expansion for 25,000 terms
  • API access

SE Ranking also offers custom plans for larger volume needs.

Note: Choosing a higher number of keywords as part of an SE Ranking plan will increase some of the plan's feature limits related to site audits, backlink checks, and page change monitoring.

SE Ranking provides a lot of flexibility in plan options and pricing. For example, choosing a plan with keyword ranking updates every three days or weekly instead of daily increases plan savings. Similarly, the number of keywords you choose to track affects the cost of a plan. Longer-term subscription periods also increase savings.

See this SE Ranking plans & pricing page for more details about the pricing options.

SE Ranking for Tracking Rankings

If you're looking for an inexpensive keyword rank tracking tool bundled with complete SEO software that can help you get a bird's eye view of your site and competition, SE Ranking is an excellent choice.

Being able to track 10 websites and 250 keywords with access to a large keyword database, backlink research, and site audit tools for only $39/mo is a really nice deal for small business owners while being scalable for large companies and agencies.


2. SERPWatcher by Mangools

Best beginner rank tracker with simple SEO tools (begins at $49/month)

Mangools SERPWatcher Rank Tracker Tool

SERPWatcher by Mangools offers a beginner-friendly keyword tracking tool bundled with additional search engine optimization tools that are focused on simplicity.

The other tools include features related to keyword research, SERP analysis, backlink research, and website SEO metrics.

Key Features:

  • Track Keywords: Monitor Google keyword rankings with daily updates in a simple and visually appealing SERP checker interface.
  • Local Rankings: Keywords can be tracked based on location by state, country, city, or DMA region. Both desktop and mobile organic search results are supported.
  • Keyword Metrics: The keyword rank tracking software provides a performance index score and estimated visits based on an average of your tracked keywords, their SERP rankings, position history, and their monthly estimated search volumes.
  • Ranking Reports: Create schedule SEO ranking reports, email alerts, or share a link to an interactive keyword rank report.

Pros:

  • Attractive, intuitive interface design
  • Easy for beginners to assess ranking trends
  • All plans include daily ranking updates
  • Simple schedulable rank tracking reports
  • Includes helpful SEO research tools

Cons:

  • Only offers Google keyword tracking
  • Lacks customizable reporting options
  • Fewer features and data than other all-in-one tools

Pricing:

Mangools offers 3 primary plans with annual plans that offer savings up to 40%.

Mangools Pricing

Mangools offers a 10-day free trial to test out the SEO toolset.

Mangools Basic ($49/month):

  • 200 tracked keywords daily
  • 100 keyword lookups per 24 hours
  • 200 keyword suggestions per search
  • 25 competitor keywords per search
  • 100 SERP lookups per 24 hours
  • 100,000 backlink rows monthly
  • 20 site lookups per 24 hours

Mangools Premium ($69/month):

  • Basic plan features
  • 700 tracked keywords daily
  • 500 keyword lookups per 24 hours
  • 700 keyword suggestions per search
  • Unlimited competitor keywords per search
  • 500 SERP lookups per 24 hours
  • 500,000 backlink rows monthly
  • 70 site lookups per 24 hours
  • 3 simultaneous user logins

Mangools Agency ($129/month):

  • Premium plan features
  • 1,500 tracked keywords daily
  • 1,200 keyword lookups per 24 hours
  • 700 keyword suggestions per search
  • Unlimited competitor keywords per search
  • 1,200 SERP lookups per 24 hours
  • 1,200,000 backlink rows monthly
  • 150 site lookups per 24 hours
  • 10 simultaneous user logins

Mangools for Tracking Rankings

Mangool's SERPWatcher provides a nice mix of simple and advanced data in a clean, easy-to-digest user interface.

SERPWatcher is a great choice for a budget-friendly combination of simple daily rank updates with additional helpful SEO strategy and analysis tools.


3. Nightwatch

Best local keyword rank tracking software ($39/month and up)

Nightwatch Rank Tracking Tool

Nightwatch specializes in providing accurate daily keyword tracking and offers the ability to track keywords down to individual zip codes across the major search engines.

The keyword rank tracking software also provides additional SEO-related features including automated ranking reports, white-label reports, technical site audits, and integrations for Google Analytics and Google Search Console depending on the plan.

Key Features:

  • Track Rankings: A rare feature Nightwatch provides that many keyword rank trackers don't is the ability to track daily rankings on both Bing & DuckDuckGo search engines. Others include Google, YouTube, Google Maps, and Yahoo.
  • Local Rank Tracking: You can track keyword positions down to state, city, or zip code, giving you the ability to track local ranking changes with high accuracy.
  • Track Competitors: Since Nightwatch lets you track keywords across many sites (up to 50 domains to start) you can easily track many competitors. You can also create unique keyword segments and analyze them in a convenient grid view.
  • Rank Tracking Filters: The rank tracking software includes powerful tagging, sorting, and filtering features to display your desired keyword metrics in the tool's interface.
  • Keyword Metrics: Useful metrics include SERP ranking history, the number of search engine page results for a keyword, and estimated monthly search volumes.

Pros:

  • Great dedicated keyword tracking tool
  • Affordably track many keywords and sites
  • Impressive keyword segmentation options
  • All plans include daily keyword updates
  • Create and schedule custom ranking reports
  • Includes a convenient SEO audit tool

Cons:

  • Large price increase for white-label reports
  • Doesn't include competitive research tools

Pricing:

Nightwatch provides three plan options. Annual billing offers savings of up to 20%.

Nightwatch Pricing

Nightwatch offers a 14-day free trial to test out the software.

Starter Plan ($39/month):

  • 500 daily keywords tracked
  • 50 websites tracked
  • 5 competitors tracked
  • 5,000 site audit pages
  • Track Google, YouTube, and Bing

Optimize Plan ($99/month):

  • Starter plan features
  • 1,000 daily keywords tracked
  • 200 websites tracked
  • 5 competitors tracked
  • 10,000 site audit pages
  • Google Analytics integration
  • Google Search Console integration
  • 15 white-label reports
  • API access

Agency Plan ($369/month):

  • Optimize plan features
  • 5,000 daily keywords tracked
  • 1,000 website tracked
  • 5 competitors tracked
  • 50,000 site audit pages
  • Unlimited user seats
  • Unlimited white-label reports

Nightwatch also offers custom Enterprise plans for large volume customers.

Nightwatch for Tracking Rankings

Nightwatch is a fantastic keyword rank tracking tool for monitoring search engine rankings across many locations, search engines, and/or websites for the price.

The keyword tracking software is very useful for organizing large sets of keyword data into smaller, unique groups that you can visualize and compare side-by-side.

The Starter plan at $39/mo is one of the more generous rank tracking plans available, as it lets you track 500 daily keywords and 50 domains on Google, YouTube, and Bing.


4. Semrush

Best SEO platform with Google rank tracking tools (starts at $119.95/mo)

Semrush Position Tracking Tool

Semrush is a popular all-in-one SEO platform with a Google rank tracker alongside content marketing, market research, advertising, and social media tools.

The SEO software gives you the ability to track search engine rankings while being able to perform keyword research, competitor backlink analysis, site auditing for on-page and technical SEO, Google Ads PPC research, white-label reporting, and more.

Key Features:

  • Rank Tracking: Daily position tracking tool for Google or Baidu search engines.
  • Local Tracking: Monitor keywords for multiple locations, devices, and/or languages.
  • Competitor Tracking: Compare your keyword rankings with your competitors' rankings. You can view keyword position changes for multiple competitor sites in one view and uncover new keyword targeting opportunities.
  • Keyword Metrics: The keyword tracking tool shows position history, SERP features that appear in search results like snippets and videos, keyword search intent, algorithm updates, and search volumes.
  • Additional Features: The ability to tag keywords for organization purposes, convenient sorting and filtering options, and SEO rank tracking reports.

Pros:

  • An industry-leading feature set for digital marketing
  • Attractive interface for monitoring keyword positions
  • Daily Google rank tracking provided in all plans
  • One of the largest keyword research databases
  • Flexible report builder with many widget options

Cons:

  • Only offers Google and Baidu rank tracking
  • Higher entry-level price than other tools

Explore more details on Semrush's tools and features in this Semrush review.

Pricing:

Semrush provides three main plans and annual options to save up to 17%.

Semrush Pricing

Semrush offers a 7-day free trial of its Pro or Guru plans.

Pro Plan ($119.95/month):

  • 500 keywords to track with daily updates
  • 5 projects
  • Mobile and desktop rankings
  • Keyword, domain, and backlink analytics
  • PDF template sharing
  • 5 schedule PDF reports

Guru Plan ($229.95/month):

  • Pro plan features
  • 1500 keywords to track with daily updates
  • 10 projects
  • Historical data
  • Google Data Studio integration
  • Content marketing platform
  • 20 scheduled PDF reports

Business Plan ($449.95/month):

  • Guru plan features
  • 5,000 keywords to track with daily updates
  • 40 projects
  • Share of voice metric
  • 50 scheduled PDF reports
  • API access

You can add more users to a plan for an additional monthly fee per user.

Semrush also offers custom plans for enterprise or high-volume enterprise needs.

See this Semrush plans & pricing page for more details about pricing options.

Semrush for Tracking Rankings

Semrush is a top choice of many SEO professionals, marketing experts, bloggers, and agencies who want to track keyword rankings on Google while being able to monitor SEO performance and adjust strategies with the help of the software's large feature set.

The SEO software platform provides some of the most in-depth and accurate organic keyword research data with one of the largest databases of keyword insights, backlink research, competitor analysis, and site auditing all in one place.


5. Wincher

Best low-cost standalone rank tracking software (starts at 29€/month)

Wincher Rank Tracker Software

Wincher is an affordable keyword ranking software that offers daily rank updates combined with keyword research and SEO site audit features.

Key Features:

  • Tracking Rankings: Wincher's rank checking tool allows you to track keyword positions on Google for specific locations including a country, region, or city.
  • Track Competitors: You can also track competitor website rankings alongside your website and see SERP features like featured snippets.
  • On-Demand Rankings: With the Business or Enterprise plans, you can refresh your keywords' rankings on demand instead of waiting until the next day for fresh data.
  • Keyword Metrics: The rank checker tool provides keyword search volumes and a rough estimation of how much traffic a keyword could potentially generate per month.
  • Data Organization: The rank tracker software also includes helpful keyword grouping, tagging, sorting, and filtering features. You can also download PDF rank reports, export Excel & CSV files, automated email reports, and ranking alerts.

Pros:

  • Affordable dedicated rank tracker
  • A simple, clean SERP tracking interface
  • Daily updates and unlimited users in all plans
  • On-demand ranking updates with mid-tier plan
  • Budget-friendly for white-label reports and API access
  • Includes keyword research and on-page SEO audits

Cons:

  • Only offers Google rank tracking
  • Lack of keyword research and all-in-one data

Pricing:

Wincher provides three plans and yearly billing to get a discount worth 2 months free.

Wincher Pricing

Wincher offers a 14-day free trial to see if the software is right for your business.

Starter Plan (29€/month):

  • 500 keywords with daily ranking updates
  • 10 websites
  • Track 5 competitors per website
  • Google Search Console integration
  • Multiple users

Business Plan (starts at 59€/month):

  • Starter plan features
  • 1,000-4,000 keywords with daily ranking updates
  • Unlimited websites
  • Track 10 competitors per website
  • On-demand ranking updates
  • White-labeled reports
  • Google Data Studio integration
  • API access

Enterprise Plan (starts at $249€/month):

  • Business plan features
  • 5,000-10,000 keywords with daily ranking updates
  • Unlimited websites
  • Track 20 competitors per website
  • Invite external read-only users to view data in selected projects
  • Set specific project permissions for team members and external users

Wincher also provides custom-tailored plans for higher keyword tracking needs.

Note: In terms of its plan features, Wincher defines a website as one unique combination of a domain/URL, a search engine, and a location. Also, choosing a higher keyword maximum (ie. track 2,000 keywords instead of 1,000) increases plan costs.

Wincher for Tracking Rankings

The Wincher rank tracker is a great choice for affordable Google keyword monitoring and reporting with daily updates.

Also, the rank tracking service includes a flexible amount of websites you can track keywords for combined with keyword research tools and site auditing features.


6. SEO PowerSuite Rank Tracker

Best free rank tracking tools (free version offered)

SEO PowerSuite Rank Tracker Tool

Rank Tracker by SEO PowerSuite is a customizable and advanced rank tracking software that requires downloading and installing on your computer.

Rank Tracker is offered as standalone software or bundled with a suite of SEO tools that make up the SEO PowerSuite toolkit. These other tools include LinkAssistant, SEO Spyglass, and Website Auditor.

Key Features:

SEO PowerSuite can be installed on Windows, Linux, and Mac OS X. The keyword tool offers unlimited keyword rank tracking for many top search engines like Google, Bing, and Yahoo.

You can set geo-specific rankings and quickly see if multiple pages are ranking for the same keyword. You can also analyze and compare competitor website rankings alongside yours.

Additional rank tracking features include estimated organic search traffic from keywords, how competitive a keyword is, the number of SERP features that show for a keyword, built-in ways to see Google autocomplete, related questions, and a TF-IDF feature that helps find keywords that often appear together online.

Pros:

  • Cost-effective and powerful software
  • Track an unlimited number of keywords
  • Monitor keywords on many search engines
  • Run an unlimited number of tasks
  • Comprehensive and feature-rich toolkit

Cons:

  • The software is impacted by how well your desktop or laptop runs
  • The highest tier plan is required for access to full reporting options
  • Less flexible in terms of access than cloud-based tools

Pricing:

The SEO PowerSuite bundle offers a free download-required version of its software as well as two paid plans for a one-time annual price.

You can also try Rank Tracker as standalone software.

The following image shows the SEO PowerSuite plans as a bundle.

SEO PowerSuite Pricing

SEO PowerSuite offers a free version for all of its software.

Free Plan:

  • Unlimited number of websites
  • Unlimited number of keywords
  • Scan up to 1,110 backlinks with the SEO SpyGlass tool
  • Crawl up to 500 URLs with the WebSite Auditor tool
  • Track up to 50 link pages per project with the LinkAssistant tool
  • Track 1 competitor website's rankings with Rank Tracker
  • SEO reports inside the software
  • Backlink profile comparison for 2 sites

Professional Plan ($299/year):

  • Free plan features
  • Scan an unlimited number of backlinks
  • Unlimited page crawls with SEO audit
  • Track an unlimited number of link pages per link management project
  • Historical data of ranks, backlinks, etc
  • Save projects with history
  • Track 5 competitors' rankings
  • Task scheduler for routine SEO tasks
  • Copy data to the clipboard
  • Print reports with watermarks
  • Cloud storage for up to 20 projects
  • Backlink comparison for up to 5 sites

Enterprise Plan ($499/year):

  • Professional plan features
  • Track 40 competitors' rankings
  • Print reports without watermarks
  • White-labeling reports for clients
  • Automatically schedule report delivery
  • Export data as TXT, HTML, CSV, or SQL files
  • Cloud storage for up to 400 projects and 4,000 reports

The next image shows the standalone Rank Tracker plans and pricing.

SEO PowerSuite Rank Tracker Pricing

SEO PowerSuite for Tracking Rankings

While all paid SEO PowerSuite plans are billed yearly, the desktop SEO software provides a complete search engine optimization toolkit with limitless rank tracking. When looking at yearly costs compared to other tools, the bundle is quite affordable.

SEO PowerSuite's Rank Tracker is also convenient if you're regularly on the go without internet access since you can analyze your SEO efforts and previously downloaded data offline. I recommend the PowerSuite bundle for much better yearly savings.


7. AccuRanker

Best rank tracker for large enterprises or agencies ($109/month and up)

AccuRanker Rank Tracking Tool

AccuRanker is a solid enterprise-focused rank tracking tool with advanced capabilities like on-demand rank updates.

Key Features:

  • Rank Tracking: Monitor keywords across a large range of search engines including Google, Bing, YouTube, Yandex, and Baidu.
  • Fast Updates: Get daily and on-demand rank updates for unlimited domains and an unlimited number of users.
  • Ranking Insights: See how much of the market you own based on your keyword positions and track all featured elements shown on the SERPs.
  • Flexible Reporting: AccuRanker includes Google Analytics, Search Console, Data Studio, and Adobe Analytics integrations as well as other advanced reporting options.
  • Additional Features: View historic search volume for a keyword phrase and segment keywords and landing pages based on various tags and filters.

Pros:

  • Fast dedicated ranking software for many keywords
  • Clean interface with nice organization options
  • Monitor keywords across many search engines
  • Refresh ranking data at any time
  • Simple pricing structure with all features included
  • Advanced and automated reporting capabilities
  • Lots of 3rd-party integrations

Cons:

  • The lowest-priced plan starts at $109 per month
  • Refreshing keyword data can be a bit slow
  • Doesn't provide all-in-one tools if you require them

Pricing:

AccuRanker offers monthly and yearly plans based on the number of keywords to track. Annual plans are discounted at a rate of 10%.

AccuRanker Pricing

AccuRanker provides a 14-day free trial to test out the keyword rank tracker software.

AccuRanker Plan (starts at $109/month):

  • Track Google, Bing, YouTube, Yandex, and Baidu search engines
  • Daily and on-demand keyword rank updates
  • Track desktop or mobile search engine rankings
  • Add an unlimited number of users to an account
  • Monitor rankings for up to 10 competitors per domain
  • View the historic search volume for a keyword
  • Market share of voice
  • SERP feature tracking
  • SERP history
  • Advanced data segmentation
  • Google Search Console integration
  • Google Data Studio integration
  • Adobe Analytics integration
  • Add an unlimited number of domains to track
  • Developer API access

AccuRanker for Tracking Rankings

AccuRanker's keyword rank tracking platform is a great choice for large enterprises or SEO agencies who require a fast rank tracker for monitoring many domains and hundreds to thousands of keywords on a local, national, or global scale.


8. Advanced Web Ranking (AWR)

Best keyword rank tracking software reporting (begins at $49/month)

Advanced Web Ranking - Keyword Rank Tracker Tool

Advanced Web Ranking is a rank tracking software focused on providing on-demand keyword rankings across many search engines and customizable SEO ranking reports.

Key Features:

Advanced Web Ranking allows you to track and monitor website rankings on Google, Yandex, Baidu, DuckduckGo, Amazon, YouTube, and more.

Perform keyword tracking for desktop or mobile, and track local search rankings for any location in the world at country, state, city, or even based on GPS coordinates.

Additional keyword ranking data provided by Advanced Web Ranking includes showing unique search engine SERP features, estimated local search volume for your keywords, and the ability to see the competitors for your target keywords.

You can also set keyword rankings to update daily, weekly, every two weeks, or monthly. In addition, tier 3 and 4 plans of Advanced Web Ranking include the ability to update keywords on-demand with ranking data updated hourly.

Advanced Web Ranking also provides SEO report templates and the ability to create custom widget-based rank reports.

Pros:

  • Well-designed user interface that is easy to use
  • Flexible ranking update options including daily updates
  • The Starter plan includes unlimited users and white-label reports
  • Track keyword positions for many search engines
  • Nice set of report templates with convenient widgets

Cons:

  • Can be slow to update if you're processing data for many keywords
  • The cost can escalate quickly the more keywords you need to track
  • Includes less competitive research and backlink data than other tools

Pricing:

Advanced Web Ranking offers four plans with yearly options that offer a 10% discount.

Advanced Web Ranking Pricing

Advanced Web Ranking offers a fully-featured 30-day free trial.

Starter Plan ($49/month):

  • 2,000 units
  • Local and mobile rankings
  • Flexible ranking updates (daily, weekly, twice a month, or monthly)
  • SERP features
  • Competitor insights
  • Google data integration (Google Analytics, Search Console, and AdWords)
  • Keyword difficulty score
  • Unlimited projects and users
  • White-label report sharing

Pro Plan ($99/month):

  • Starter features
  • 7,000 units
  • Competitor discovery
  • Market share

Agency Plan ($199/month):

  • Pro features
  • Local keyword search volumes
  • Historical ranking imports
  • Google Data Studio connector
  • 1-hour ranking updates
  • Search Console country tracking
  • Developer API

Enterprise Plan (from $499/month):

  • Agency features
  • CSV exports to FTP
  • Dedicated account manager
  • Data migration assistance
  • Priority support

Note: You can spend units to update target keywords on a daily, weekly, or monthly basis. For example, 2,000 units let you update up to 2,000 keywords weekly or 286 keywords daily.

AWR for Tracking Rankings

Advanced Web Ranking is a great choice for in-house teams, agencies, and enterprise-level businesses who don't mind paying a premium for the advanced features.

This includes tracking keywords across a wide set of search engines for many large projects or clients, access to on-demand intraday ranking updates for many keywords, competitor ranking data, and flexible SEO ranking reports across devices.


9. Serpstat

Affordable rank tracker with all-in-one SEO tools (starts at $69/mo)

Serpstat Keyword Rank Tracking Software

Serpstat is an all-in-one SEO software with built-in position tracking tools alongside keyword research, competitor analysis, backlink analysis, site auditing, and more.

Key Features:

Serpstat's keyword tracking tool provides many useful features for monitoring target keywords and competitors on Google and Yandex.

View keyword position history over time and track global and local SEO rankings for desktop and mobile search results at the country, state, and city or region levels.

Other SERP tracking features include competitor keyword opportunities, market share fluctuations based on tracked keywords, and unique visual data showing traffic distribution across competing websites.

You can also organize keywords by tags, sort and filter tracked keywords, export data, and schedule daily, weekly, or monthly reports.

Pros:

  • Solid web ranking software with a large toolkit
  • All plans include daily keyword updates
  • More than 20 tools for SEO, SEM, and PPC projects
  • Flexible long-term subscription plans and discounts
  • Lower cost starter plan than Semrush or Ahrefs

Cons:

  • Only offers Google and Yandex rank tracking
  • Access to branded reports starts at $149 per month
  • Large feature set that can take some time to learn

Pricing:

Serpstat offers four plans with a variety of options to receive a discount, such as paying annually, every 24 months, 36 months, or 60 months.

Serpstat Pricing

The following are the rank tracker features included in each Serpstat plan. See the official Serpstat pricing page for information on all included features.

Lite Plan Rank Tracker ($69/month):

  • 15,000 keyword position checks per month
  • Competitor rankings
  • Daily updates
  • Organic keyword rankings
  • Paid keyword rankings
  • Desktop and mobile rankings

Standard Plan ($149/month):

  • Lite plan features
  • 60,000 position checks per month
  • Up to 3 users
  • Branded reports
  • Extended interface and API credits

Advanced Plan ($239/month):

  • Standard plan features
  • 150,000 position checks per month
  • Up to 5 users

Enterprise Plan ($499/month):

  • Advanced plan features
  • 300,000 position checks per month
  • White-label options
  • Up to 7 users

Serpstat also offers custom plans for large enterprises with specific needs.

Note: With Serpstat, updating 1 keyword for 1 base and 1 region is equal to 1 credit. The number of keywords tracked is multiplied on added regions/bases quantity.

Serpstat for Tracking Rankings

Serpstat is a solid cost-effective option that costs a bit more than SE Ranking, but less than Semrush for functional rank tracking combined with comprehensive search engine optimization tools.

Serpstat offers a free version with limited features.


10. Ahrefs

Best competitive SEO tool with a rank tracker ($99/month and up)

Ahrefs Keyword Rank Tracking Tool

Ahrefs is an all-in-one SEO software with solid SERP tracking features combined with industry-leading search engine optimization tools.

Tools include a site explorer for researching competitor websites and backlinks, an in-depth keyword research tool, and a website audit tool.

Key Features:

Ahrefs gives you the ability to monitor desktop or mobile rankings for the location of your choice.

The position tracker tool provides a nice UI for tracking keywords, estimated monthly search volume, estimated total organic traffic from search engine rankings, total keyword visibility based on rankings, and SERP features.

The interface also gives you quick access to keyword ranking history and an overview of the top search results for each tracked keyword.

Additional rank tracker features include organizing, sorting, and filtering keywords by tags and pages, and the ability to see a page's total rankings in one view.

You can also compare competitor rankings, see keyword difficulty numbers, estimated organic clicks for keywords, estimated monthly search volumes, and the ability to send weekly or monthly email notifications.

Pros:

  • Reliable rank tracker with leading research tools
  • Plan add-on options for daily keyword rank updates
  • Keyword research data for a variety of search engines
  • Includes key tools for research and site auditing

Cons:

  • More expensive for daily updates than many other rank trackers
  • Only offers keyword position tracking for Google's search engine
  • Low report limits and lack of customizable reporting options

Pricing:

Ahrefs offers four primary plans. You can subscribe monthly or annually to get a discount equivalent to two months free.

Ahrefs Pricing

This next image shows the Ahrefs Rank Tracker features included in each plan (which is shown farther down the Ahrefs pricing page).

Ahrefs Rank Tracker Pricing Plans

Lite Plan Rank Tracker ($99/month):

  • Unlimited Rank Tracker reports
  • 750 tracked keywords (additional keywords cost $50/mo per 500)
  • Weekly ranking update frequency (additional $100/mo for daily updates)

Standard Plan ($199/month):

  • Unlimited reports
  • 2,000 tracked keywords (additional $50/mo per 500)
  • Weekly update frequency (additional $150/mo for daily updates)

Advanced Plan ($399/month):

  • Unlimited reports
  • 5,000 tracked keywords (additional $50/mo per 500)
  • Weekly update frequency (additional $200/mo for daily updates)

Enterprise Plan ($999/month):

  • Unlimited reports
  • 10,000 tracked keywords (additional $50/mo per 500)
  • Weekly update frequency (additional $250/mo for daily updates)

Ahrefs for Tracking Rankings

Ahrefs doesn't provide the most affordable rank tracker if you're looking for daily rank updates. However, it's a great rank tracking tool if you're already using Ahrefs for competitive and/or keyword research and want to keep things under one roof.

I prefer to use Ahrefs for SEO research purposes alongside another rank tracker tool.

Ahrefs offers a 7-day trial for $7.


11. Google Search Console

Best free Google keyword rank tracking tool

Google Search Console Rank Tracking

Google Search Console (GSC) is a free tool by Google to help you understand your website's presence in Google Search.

Key Features:

Google Search Console helps you monitor and analyze your site's overall SEO performance in Google Search results.

GSC is a useful rank checker to see which keywords (called Queries in GSC) your site's page URLs are ranking for in Google, including clicks, impressions (the number of times a page URL from your site appeared in search results viewed by a user), clickthrough rate (CTR), and ranking position.

While Google Search Console includes other features for website user experience, page indexing coverage, and links, keyword rank checker features include the ability to sort data by keywords, pages, countries, devices, search appearance, and dates.

You can also filter data based on specific keywords, pages, countries, and devices, and export keyword data to Google Sheets, Excel, or a CSV file.

Pros:

  • Access keyword ranking data from Google
  • Understand click, impression, and ranking performance in one place
  • Manage and ensure your important pages are indexed in Google
  • Get additional data on user experience and mobile usability

Cons:

  • No way to add and track specific keyword phrases
  • Keyword ranking data is usually delayed up to a full day
  • Lack of reporting capabilities other than export options

Pricing:

Search Console is free to use web tool provided by Google.

Google Search Console for Tracking Rankings

Every website should have a Google Search Console property linked up for free Google Search insights.

Google doesn't provide every keyword variation your website could be ranking for, and the data is delayed, but it's a super useful rank checker tool to gain an understanding of keyword position trends and the types of keywords worth focusing on.

I recommend first checking keyword ranking data in GSC, and then adding them and related keywords into another good keyword tracking tool for monitoring more frequent changes in rankings across different locations and devices.


Rank Tracker Tool Comparison Table

Rank Tracker Tool:Strength:
SE RankingBest keyword rank tracker with low-cost SEO tools
Mangools SERPWatcherBest beginner rank tracker with simple SEO tools
NightwatchBest local rank tracker for many keywords or sites
SemrushBest premium SEO platform Google rank tracking
WincherBest rank tracking software for affordable scaling
SEO PowerSuite Rank TrackerBest desktop keyword rank tracking software
AccuRankerBest enterprise or agency rank tracker software
Advanced Web RankingBest flexible on-demand rank tracking platform
SerpstatBest functional SERP tracker with SEO tools
AhrefsBest SEO research tools with Google rank tracker
Google Search ConsoleFree keyword tracking tool provided by Google
Comparing Top Rank Tracker Tools

Rank Tracking FAQs

What is Keyword Rank Tracking?

Keyword rank tracking is the process of tracking and analyzing the position of website URLs on search engine result pages (SERPs) for specific keyword phrases.

Why is Rank Tracking Important for SEO?

Rank tracking is important for search engine optimization because it helps you understand if your SEO campaigns are working.

For example, rank tracking informs you on which pages and keywords are trending up or down on the SERPs, so you can better understand how your content and link changes impact your rankings and adjust your SEO strategy.

In addition, consider these SEO ranking statistics:

  • On average, ranking in position #1 on mobile gets you 27.7% of the clicks, while ranking in position #1 on a desktop gets you 19.3% of clicks. (SEOClarity)
  • The first 5 organic results account for 67.60% of clicks on Google. (Zero Limit Web)
  • The average top-ranking page also ranks in the top 10 search results for nearly 1,000 other relevant keywords. (Ahrefs)

How Does a Rank Tracker Tool Work?

A rank tracker tool is a type of SEO software that tracks ranking positions for your search campaigns by collecting keyword data from one or multiple search engines using APIs (application programming interface).

Some of the best keyword rank tracker software commonly save ranking history for each tracked keyword and provide updated ranking data when positions change.

Which Search Engines Should I Track?

While you should definitely track keyword rankings on Google since it has over 90% of the market share, tracking rankings on Bing is a good idea since it's the second most used search engine.

Yahoo! Search is also powered by Bing's search results. DuckDuckGo is also gaining traction as a privacy-focused search engine.


Conclusion & Recommendations

The best rank tracking tools for SEO above are all high-quality solutions for effectively tracking keyword positions on the major search engines at scale.

As an SEO practitioner and blogger, I recommend SE Ranking as a top Semrush alternative to gain access to an accurate daily keyword tracker with complete SEO tools at a lower price point.

However, you might find the additional premium tools offered by Semrush are worth the higher subscription cost, such as its content marketing tools.

Check out my SE Ranking review and Semrush review to learn more.

If you just want an SEO rank tracker, Nightwatch is a solid option that provides daily rank tracking and local position tracking for Google, Bing, DuckDuckGo, YouTube, Yahoo, and Google Maps.

For the best all-in-one rank tracking tool, give Semrush or SE Ranking a try.

My Favorite Rank Tracker Tool Offers:

  1. SE Ranking Free Trial – 14-day free trial with full access to features.
  2. Semrush Free Trial – 7-day free trial with access to all toolkits.
  3. Nightwatch Free Trial – 14-day free trial with access to all features.

I hope this guide helped you find the best SEO rank tracking tools for your needs.

Looking for low-cost SEO services? Check out these top affordable SEO packages.

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