Reviewed October 2, 2026 against Semrush’s live pricing and KB plan comparison. Semrush pricing makes more sense when you match the plan to the work you will actually open every week. This page compares the current lineup so you can decide whether you need the full suite or a narrower tool stack.
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If you are still choosing a platform, read Semrush vs Ahrefs. If Keyword Magic is the feature you care about most, jump to the Semrush Keyword Magic Tool guide.
Semrush Overview
Semrush is an all-in-one digital marketing toolkit offering over 55 tools across SEO, PPC, content marketing, competitive research, social media, local marketing, and more.
From site audits to AI-assisted ad generation and local listing management, Semrush supports everything from solo consultants to enterprise SEO teams.
How Much Does Semrush Cost?
Semrush offers several core subscription tiers, with add-ons that allow you to expand features based on your use case.
Semrush One Plans (Monthly Billing):
- Starter: $199/mo
- Pro+: $299/mo
- Advanced: $549/mo
- Custom: Contact for enterprise-level needs
Annual billing saves up to 17% (Starter: $165.17/mo, Pro+: $248.17/mo, Advanced: $455.67/mo).
Semrush Plans Breakdown
Starter Plan – $199/month
For individuals and small businesses getting started with SEO
- Monitor up to 5 websites
- 500 tracked keywords (daily)
- 50 AI prompts tracked daily
- AI Visibility Toolkit included
- AI-ready Site Audit
- Core SEO, PPC, and content tools
Pro+ Plan – $299/month
For growing teams and marketing professionals
- Everything in Starter, plus:
- Monitor up to 15 websites
- 1,500 tracked keywords (daily)
- 100 AI prompts tracked daily
- Historical SEO data access
- Content marketing tools
- Multi-location tracking
- Looker Studio integration
Advanced Plan – $549/month
For agencies, enterprises, and large teams
- Everything in Pro+, plus:
- Monitor up to 40 websites
- 5,000 tracked keywords (daily)
- 200 AI prompts tracked daily
- API data integration
- Migration support
- Advanced reporting and enterprise limits
Quick Semrush Pricing Summary
| Plan | Price (Monthly) | Websites | Keywords | AI Prompts/Day | Historical Data | API Access |
|---|---|---|---|---|---|---|
| Starter | $199 | 5 | 500 | 50 | ❌ | ❌ |
| Pro+ | $299 | 15 | 1,500 | 100 | ✅ | ❌ |
| Advanced | $549 | 40 | 5,000 | 200 | ✅ | ✅ |
Add-Ons (Optional Enhancements)
Users
- Starter: +$45/mo
- Pro+: +$80/mo
- Advanced: +$100/mo
Reporting
- Base Report: +$10/mo – integrations, scheduling, export
- Pro Report: +$20/mo – white labeling, AI summaries, external sharing
Local Plans (Listing Management + Map Tracking)
- Base: $30/mo – Google Business Profile tools, AI reviews
- Pro: $60/mo – adds listing sync, review mgmt, API, 1,225 Map Rank credits
- Business: Custom pricing – higher limits and support
Traffic & Market Analytics (Semrush .Trends)
- Growth Plan: $289/mo – traffic, competitor, market data
- Enterprise Plan: Coming soon – adds industry dashboards and custom tracking
Content Tools
- Content Base Plan: $60/mo – AI articles (10K/month), briefs, optimizer, brand voice
AI Mentions & Strategy
- AI Plan: $99/mo/domain – brand visibility in ChatGPT, Gemini, SearchGPT, etc.
Social Media Management
- Base: $20/mo – 5 profiles, 50 posts
- Pro: $40/mo – 10 profiles, unlimited posts
- Business: $250/mo – adds Influencer and Media Monitoring tools
Advertising Toolkit
- Base: $99/mo – AI ad copy (Meta/Google), PLA and competitor insights
- Pro: $220/mo – unlocks landing page previews, ad history, AdClarity data
Who Uses Semrush?
Semrush is used by:
- Freelancers and in-house SEO specialists
- Marketing consultants and content strategists
- Agencies managing multiple clients
- Enterprise teams overseeing complex websites and multi-location SEO
Whether you're running a personal blog, scaling content across regions, or analyzing thousands of keywords daily, Semrush provides tools that adapt to your needs.
Which Semrush Plan Is Right for You?
Choose the Starter Plan if:
You're a solo marketer, freelancer, or blogger managing a few domains with limited tracking needs.
Choose the Pro+ Plan if:
You're a small business, growing team, or consultant needing content tools, historical data, and multi-location keyword tracking.
Choose the Advanced Plan if:
You're an agency, enterprise, or data-heavy SEO operation that requires higher limits, API access, and advanced analytics like Share of Voice.
Semrush Free Account vs. Free Trial
- Free Account:
- 1 project
- 10 tracked keywords
- 10 reports per day
- Free Trial:
- 7-day trial access under Semrush One (confirm which tier unlocks at signup)
- No credit card required for signup
- 7-day money-back guarantee on paid plans (credit card purchases)
Semrush One capacity limits (checked October 2, 2026)
Dollar prices alone are not enough. Official Semrush One cards publish these core capacities (confirm live on semrush.com/pricing):
- Starter ($199/mo): 5 websites to monitor, 500 keywords tracked, AI visibility with 50 prompts tracked daily (bundled SEO + AI Search).
- Pro+ ($299/mo): 15 websites, 1,500 keywords tracked, 100 prompts daily, plus historical data and content optimization features on the Pro+ card.
- Advanced ($549/mo): 40 websites, 5,000 keywords tracked, 200 prompts daily, Share of Voice, and API-oriented limits for larger teams.
- Enterprise: custom quote for multi-brand controls and scale.
Semrush still sells a separate SEO / Classic toolkit ladder (commonly Pro / Guru / Business, with a public SEO plan around $139/mo) without the Semrush One AI Search bundle. If you only need classic SEO toolkit capacity and not AI visibility tracking, compare that ladder before paying for Starter+. Annual billing is marketed as saving up to ~17% versus monthly.
Frequently Asked Questions
Is Semrush worth the money?
Yes. If you're focused on growing visibility, tracking performance, and gaining competitive insights, Semrush delivers exceptional value-especially for agencies, SEOs, and serious marketers.
Can I use Semrush for free?
Yes. You can create a free account with limited access or try a 7-day Semrush One trial at no cost (confirm which tier the trial unlocks).
What does the free trial include?
Trial access to Semrush One tools for the unlocked tier – typically keyword research, audits, rank tracking, and reporting (limits follow the trial plan).
Does Semrush offer a demo?
Yes. After starting a trial, you can request a live demo session. You’ll also be assigned a dedicated point of contact for ongoing questions.
What Are Some Alternatives to Semrush?
Some top alternatives to Semrush include SE Ranking (Core from $129/month – see our pricing guide) and Ahrefs for backlink-heavy workflows. For a fuller shortlist, see our Semrush alternatives roundup.
Moz Pro provides a user-friendly interface and reliable keyword tracking, while SEO PowerSuite delivers desktop-based tools for technical SEO and link audits.
Other notable options include Serpstat for keyword clustering and competitor analysis, SpyFu for PPC and keyword spying, Mangools for simplified SERP and keyword tools, Raven Tools for agency reporting, WebCEO for enterprise SEO and white-labeling, and GrowthBar for AI-driven content and SEO optimization.
What are the best alternatives to Semrush?
Ahrefs, SE Ranking, Moz Pro, Serpstat, SEO PowerSuite, Mangools, SpyFu, Raven Tools, WebCEO, and GrowthBar are notable alternatives-though few match Semrush’s depth across SEO, content, PPC, and local. Start with our Semrush alternatives guide when you want side-by-side options.
Ahrefs vs. Semrush – which is better?
Ahrefs is strong in backlink analysis and content tools. Semrush offers broader coverage: SEO, PPC, social, local, and AI-powered features. For a deeper head-to-head, see our Semrush vs Ahrefs comparison.
Final Thoughts
Semrush remains one of the most powerful and versatile SEO platforms in 2026. Whether you're tracking keyword rankings, analyzing competitors, optimizing content, or managing local visibility, it brings together everything you need to scale your digital strategy.
Explore Semrush One risk-free with a 7-day free trial-no credit card required. If the price is the blocker, compare SE Ranking pricing or browse our Semrush alternatives guide.
Keyword Magic Tool and your plan
Checked October 2, 2026. Keyword Magic Tool is included with SEO toolkit access. Semrush publishes separate daily report and results-per-report caps for Pro / Guru / Business (and lower caps without the toolkit). Free users get a small preview and cannot export. For the workflow and current caps, see the Keyword Magic Tool guide and Semrush’s official overview.
Pricing accuracy note
Checked October 2, 2026. Public Semrush One monthly list prices remain Starter $199, Pro+ $299, and Advanced $549 (annual equivalents about $165.17 / $248.17 / $455.67). A separate SEO / Toolkit ladder is still documented around Pro $139.95, Guru $249.95, and Business $499.95. Semrush markets a 7-day trial. The 7-day money-back path applies to eligible initial annual (12+ month) credit-card purchases on Semrush.com, not ordinary month-to-month billing. Always confirm on Semrush’s live pricing and refund policy pages before you buy.