Semrush Pricing (2023)

Updated on June 1st, 2023

In this post, Semrush pricing plans are compared in detail to help you determine which plan offered by the all-in-one SEO software is right for you in 2023.

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Semrush Overview

Semrush is an all-in-one SEO tool with features for keyword research, competitor analysis, website audits, rank tracking, and social media management.

The cloud-based platform offers more than 40 tools and powerful functionality for better understanding your website's online visibility and optimizing content for search engines.

Founded by Oleg Shchegolev and Dmitriy Melnikov, Semrush has grown to around 980 employees and more than 471,000 active users.

Semrush Features

Depending on the plan, Semrush includes many digital marketing and SEO tools for:

Competitive Research: Analyze domains, organic traffic, keywords, and backlinks.
Domain Analytics: Gain insight into the authority of your domain and competitors.
Keyword Research: Find keyword ideas and get search volume and difficulty data.
Position Tracking: Track keyword rankings including competitors with daily updates.
Link Building: Research backlinks, audit links in bulk, and perform link outreach.
Organic Traffic Insights: Integrate Google Analytics with Semrush for traffic insights.
On-Page SEO: Optimize copy with the on-page SEO checker and content templates.
Technical SEO: Perform detailed site audits and optionally conduct log file analysis.
Content Marketing: An SEO writing assistant and excellent topic research features.
My Reports: Build reports with 50+ useable metrics and optional report templates.
Social Media Marketing: Create posts, ads, get insights, and track competitors.
Listing Management: Manage and update business listings for 70+ local directories.
Reputation Management: Monitor and respond to online reviews on various sites.
Lead Generator: An SEO audit widget you can embed on your site for visitors.
Marketing Calendar: A calendar for managing teams and marketing campaigns.
API Access: For developers to integrate Semrush functions and data into apps.

Who Uses Semrush?

As of 2022, Semrush has amassed over 471,000 users from freelance SEO professionals to digital marketing agencies and large enterprise companies.

The Semrush platform is used by freelancers, digital marketers, marketing consultants, small businesses, SEO companies, marketing agencies, and enterprise companies for SEO, market research, and content marketing efforts.

Semrush Pricing

Semrush offers four plans in its pricing model. A Semrush plan starts at $119.95/mo or a rate of $99.95 per month with an annual subscription for a discount of up to 17% off.

The company provides a 7-day money-back guarantee. If you decide to cancel or downgrade a subscription within the first 7 days, you'll get a full refund.

Learn more about Semrush's plans and 7-day money-back guarantee.

How Much Does Semrush Cost?

Semrush Pricing for Monthly Plans

Pro Plan – $119.95 per month
Guru Plan – $229.95 per month
Business Plan – $449.95 per month
Custom Plan – Price based on negotiation

Semrush's pricing structure includes monthly subscriptions and yearly discounted plans. Based on your chosen options, you can get a discount of up to 17% off the cost of your Semrush plan.

Semrush also offers custom plans for enterprise-level customers who have a large budget and require higher usage limits and feature capabilities.

There are also add-on options such as additional users, listing management (local SEO), traffic analytics, and agency growth kit features that increase plan costs.

Find out more about Semrush's pricing plans.

Semrush Pricing for Annual Plans

Semrush annual plans let you pay once a year and get a discount of up to 17%.

While subject to change, here are the Semrush annual plan costs:

Pro Annual Plan – Rate of $99.95 per month (paid as $1,199.40 per year)
Guru Annual Plan – Rate of $191.62 per month (paid as $2,299.44 per year)
Business Annual Plan – Rate of $374.95 per month (paid as 4,499.40 per year)

The 7-day free trial is useful for testing features and seeing if the SEO tool is right for your business and online marketing efforts.

The sign-up process is quick and no credit card is required. Also, when you signup for Semrush, you get a free account with limited access.

Semrush Plans

Let's take a look at the 3 main Semrush packages and their features in more detail.

Semrush Pro Plan

The Semrush Pro plan costs $119.95 per month.

With annual billing, the Pro plan is priced at a rate of $99.95 per month.

This entry-level plan is suitable for beginner marketers and small teams.

With the Pro Plan, you get to have up to 5 projects and PDF reports. In Semrush, a project is basically a website domain you want to track and analyze for various data.

Projects could be your websites or competitor sites. If you want to track competitors alongside your site/s, you might want to choose a plan with a higher project limit.

Also, the Pro plan only provides daily rank tracking for one location, device, or language. To track multiple locations or service areas, the Guru or Business plan is required.

The Pro Plan still provides full access to Semrush's powerful research features, including keyword research tools, domain analysis, backlink auditing, and mobile rank tracking. You can also up to 20,000 pages per project with the site audit tool.

Primary features not included in the Pro plan are higher usage limits for various features, access to historical data, the Content Marketing Platform, a Google Data Studio integration, product listing ads research (for Google Shopping campaigns), and API access.

The Content Marketing Platform is a set of tools for performing topic research, auditing on-page SEO factors, content optimization, and access to marketing calendars for managing teams, tasks, and campaigns.

Personally, I use Surfer SEO for optimizing content based on its term suggestions and Semrush for off-page competitor intelligence, advertising research, backlink checking, the position tracking tool, the keyword research tool, and local listing management.

Here's a breakdown of the features included and not included in the Semrush Pro plan.

Features Included in the Pro Plan:

Projects:

Create up to 5 projects
Track up to 500 keywords with daily updates
Keyword, domain, and backlink analytics
Mobile rankings
Track website visibility for 1 target (location, device, or language)
Crawl up to 100,000 pages per month with the site audit tool
Crawl up to 20,000 pages for a site audit campaign per project
Up to 500 SEO ideas units (keyword analyses) you can run per month for the Content Template, SEO Writing Assistant, and On-Page SEO Checker tools
Get data for up to 30 of the most visited pages per Organic Traffic Insights campaign
Track a total of 50 social media profiles for all projects using the Social Media Tracker
Track up to 10 owned social profiles
Sharing with “edit” access
Sharing with “read-only access

Domain and Keyword Analytics:

Request up to 10,000 results per report
Request up to 3,000 reports per day
Up to 250 keyword metrics updates per month

Content Marketing Platform:

Requires Guru plan or higher

Reports:

Schedule up to 5 PDF reports
PDF template sharing

Features Not Included in the Pro Plan:

Projects:

Historical data
Share of voice metric
Keyword cannibalization report

Domain and Keyword Analytics:

Historical data
Product listing ads research

Content Marketing Platform:

Topics to research
SEO content templates
Post tracking
Marketing calendar tool
Plagiarism checks

Reporting:

Google Data Studio integration

Other:

API access

Semrush Guru Plan

The Semrush Guru plan costs $229.95 per month.

With annual billing, the Guru plan is priced at a rate of $191.61 per month.

This mid-tier plan is suitable for small businesses, growing agencies, and consultants.

With the Guru plan, you can create up to 15 projects and 20 PDF reports, which is 10 more projects and 15 more reports than the Pro plan.

In regards to rank tracking, you can track up to 1,500 keywords for up to 10 targets (a different location, device, or language) which is 1,000 more keywords and 9 more targets than the Pro plan.

For website audits, you can crawl up to 20,000 pages per project, which is the same per project limit as the Pro plan. However, you can crawl a total of 300,000 pages per month across all projects, which is 200,000 more pages per month than the Pro plan.

The Guru plan also unlocks historical data gathered since 2012 for domain and keyword research, content marketing tools, 1 marketing calendar to manage teams, tasks, and campaigns, keyword cannibalization reports, and a Google Data Studio integration.

Historical Data – Perform keyword and domain research on a month-to-month basis dating back to January 2012. Data points represent averages for the given month.
Content Marketing Platform – Toolkit designed to help you manage content-based tasks, conduct topical research, and create content that aligns with your audience. Generate content ideas, create SEO content templates, audit individual page content, monitor brand mentions, track posts, unlock the calendar, and check for plagiarism.
Google Data Studio integration – Add Semrush data to your reports in Google Data Studio to achieve more custom reports and dashboards for your business or clients.
Keyword Cannibalization report – Detect pages that compete against each other for the same search query on Google. Pages can cannibalize each other when topics covered are too similar or there's frequent use of identical keywords or phrases.

Primary features not included in the Pro plan are higher usage limits for some features, product listing ads research (for Google Shopping campaigns), and API access.

Here's a breakdown of the features included and not included in the Semrush Guru plan.

Features Included in the Guru Plan:

Projects:

Create up to 15 projects
Track up to 1,500 keywords
Keyword, domain, and backlink analytics
Mobile rankings
Track website visibility for 10 targets (location, device, or language)
Crawl up to 300,000 pages per month with the site audit tool
Crawl up to 20,000 pages for a site audit campaign per project
Up to 800 SEO ideas units (keyword analyses) you can run per month for the Content Template, SEO Writing Assistant, and On-Page SEO Checker tools
Get data for up to 40 of the most visited pages per Organic Traffic Insights campaign
Track up to 100 social media profiles for all projects using the Social Media Tracker
Monitor up to 30 owned social profiles
Sharing with “edit” access
Sharing with “read-only access

Keyword and Domain Analytics:

Request up to 30,000 results per report
Request up to 5,000 reports per day
Up to 1,000 keyword metrics updates per month

Content Marketing Platform:

Research an unlimited number of topics
Create up to 800 SEO content templates
Audit up to 20,000 pages per project with the Content Audit tool
Track up to 5 countries per project using the Brand Monitoring tool
Monitor up to 50 posts per project using the Post Tracking tool
Create 1 calendar with the Marketing Calendar tool
Get up to 5 plagiarism checks per month with the SEO Writing Assistant

Reporting:

Schedule up to 20 PDF reports
Google Data Studio integration
PDF template sharing

Other:

Additional users cost +$80/mo per user

Features Not Included in the Guru Plan:

Projects:

Share of voice metric

Domain and Keyword Analytics:

Product listing ads research

Other:

API access

Semrush Business Plan

The Semrush Business plan costs $449.95 per month.

With annual billing, the Business plan is priced at a rate of $374.95 per month.

The main difference between the Business plan and the Pro and Guru offerings is the much higher usage limits.

The Business level subscription also unlocks the share of voice metric, product listing ads research, and Semrush API (application programming interface) access.

Semrush PLA (Product Listing Ads) research – Gives you the ability to analyze the performance of an advertiser's Google Shopping ad campaigns. These PLA reports provide valuable research for digital advertising agencies and eCommerce sites.
Share of Voice metric – This metric is used to measure your brand awareness in comparison to your competition in the same market, which can help you set up your marketing strategy. The result is calculated based on your brand's traffic divided by total market traffic.
API access – Semrush offers two main API (application programming interface) options including the Standard API package and Traffic Analytics API. These APIs are used by developers to extract raw Semrush data for use in custom applications, interfaces, widgets, or dashboards without having to log in to Semrush.

This top-tier plan offers much more generous feature limits and is suitable for large agencies and enterprise companies.

With the Business plan, you can create up to 40 projects and 50 PDF reports, which is 25 more projects and 30 more reports than the Guru plan.

In regards to rank tracking, you can track up to 5,000 keywords for an unlimited number of targets (a different location, device, or language) which is 3,500 more keywords and many more targets than the Guru plan.

For site audits, you can crawl up to 100,000 pages per project, which is 80,000 pages more per project than the Guru plan. You can crawl a total of 1,000,000 pages per month across all projects, which is 700,000 more pages per month than the Guru plan.

If you're managing a website with more than 20,000 pages, you'll need the Business plan to perform a full website audit. If more than 100,000 pages, you can contact the Semrush support team to request a custom plan with more crawls per project.

The Business plan includes all features in the Pro and Guru plans plus product listing ads research (for Google Shopping campaigns), API access, a unique share of voice metric, and unlimited marketing calendars to manage teams, tasks, and campaigns.

The share of voice metric shows the traffic percentage for your domain, which is the ratio of traffic received to the sum of volumes of your tracked keywords.

Next is a breakdown of the features included in the Semrush Business plan.

Features Included in the Business Plan:

Except for the additional Semrush add-on tools and services (described below), the Business Plan includes all available Semrush features.

Projects:

Create up to 40 projects
Track up to 5,000 keywords
Keyword, domain, and backlink analytics
Mobile rankings
Track website visibility for unlimited targets (location, device, or language)
Crawl up to 1,000,000 pages per month with the site audit tool
Crawl up to 100,000 pages for a site audit campaign per project
Up to 2,000 SEO ideas units (keyword analyses) you can run per month for the Content Template, SEO Writing Assistant, and On-Page SEO Checker tools
Get data for 50 of the most visited pages per the Organic Traffic Insights campaign
Track up to 300 social media profiles for all projects using the Social Media Tracker
Monitor up to 50 owned social profiles
Sharing with “edit” access
Sharing with “read-only access

Domain and Keyword Analytics:

Request up to 50,000 results per report
Request up to 10,000 reports per day
Up to 5,000 keyword metrics updates per month

Content Marketing Platform:

Research an unlimited number of topics
Create up to 2,000 SEO content templates
Audit up to 20,000 web pages per project with the Content Audit tool
Track up to 10 countries per project using the Brand Monitoring tool
Monitor up to 50 posts per project using the Post Tracking tool
Create unlimited calendars with the Marketing Calendar tool
Get up to 10 plagiarism checks per month with the SEO Writing Assistant

Reporting:

Schedule up to 50 PDF reports
Google Data Studio integration
PDF template sharing

Other:

API access
Additional users cost +$100/mo per user

User Management

An important aspect of Semrush pricing to understand is how user management works.

By default, Semrush plans only include one user account.

An additional fee is required to add more user seats, which varies in cost depending on the plan:

Pro plan – $45 per additional user
Guru plan – $80 per additional user
Business plan – $100 per additional user

Semrush can get expensive if you plan to have more than one person utilizing the software. Although, if each person finds value in the toolset and frequently uses the platform, this additional user fee is probably worth the added cost.

Optional Features

Here are the additional features that can be added to Semrush pricing plans:

Listing Management

An add-on platform built into Semrush for checking local listings, submitting listings to 70+ directories, managing Google & FB reviews, and more.

Basic Location Features (costs +20/mo per business location):

Edit and distribute your business data to top directory sites
Suppress duplicate listings
Track local rankings
Manage Google Business Profile (Google My Business) and Facebook listings
Monitor reviews and user suggestions

Premium Location Features (costs +$40/mo per business location):

All the Basic Location features plus:
Local heatmap to understand your business visibility in Google Maps
Respond to reviews inside the platform

Semrush. Trends

The Semrush .Trends add-on offers access to the Traffic Analytics and Market Explorer tools for insight into your competitors' marketing strategies and tactics.

You can analyze the traffic of a website and its web presence across key channels.

The Semrush. Trends add-on costs $200 per user per month.

Agency Growth Kit

Get a personal listing on the Agency Partners platform to get found by new leads and strengthen agency credibility with Semrush Partner status.

The kit also includes a Client Manager tool for qualifying leads, client and project management features, and the ability to organize and share Semrush data with your team or clients in one place.

Agency Growth Kit costs an additional $100 per month on top of a Semrush plan.

ImpactHero

An AI tool that scans your site's content, breaks down your content based on buyer's journey stages and provides AI-driven recommendations on improving your content strategy. The tool requires a Google Tag Manager tracking code to function.

The tool's data-driven insights are increasingly useful for large and growing websites to understand your marketing funnel, top-performing content types, and top channels.

ImpactHero costs an additional $200 per month.

You can also contact Semrush to discuss larger custom plans for your needs.

Frequently Asked Questions

Is Semrush Any Good?

Based on its subscriber base and online reviews, Semrush is the best suite of digital marketing tools on the market right now for industry-leading SEO, PPC, content marketing, and social media management features in one place.

Is Semrush Worth the Money?

Semrush is 100% worth the price for serious marketers or agencies who want the best competitive data, topic research, daily keyword position updates, and flexible reporting.

Does Semrush Offer a Free Trial?

Semrush offers a 7-day free trial of its Pro and Guru plans.

What Does Semrush's Free Trial Include?

The free trial includes access to all features of either the Pro or Guru plan depending on which plan you choose to test out.

Can I Get Semrush for Free?

You can create a free Semrush account with limited feature access and usage.

Or, if you sign up for a free trial and decide not to continue with a paid plan, your account will revert to the free account.

What Are Some Alternatives to Semrush?

Alternatives to Semrush for all-in-one SEO tools include Ahrefs, Moz Pro, SEO PowerSuite, Serpstat, SpyFu, Raven Tools, Mangools, WebCEO, and GrowthBar.

Which is Better Ahrefs or Semrush?

Both are great all-in-one SEO toolkits. However, while Ahrefs provides SEO data, Semrush offers both SEO and PPC data with more content marketing features.

Semrush provides more extensive site auditing tools, content optimization, social media management, and a report builder.

What is the Best Semrush Plan?

The Pro plan is the best plan for individual marketers or small businesses who are just starting out, on a budget or don't need to track more than 500 keywords or manage multiple sites.

The Guru plan is the most popular Semrush pricing plan since it offers access to the most valuable features including historical data and all of the content marketing tools.

Can I Request a Demo of Semrush?

Yes, you can reach out to Semrush support to request a demo if you're short on time to test the trial or if you prefer a walkthrough of the features.

The demo includes an overview of Semrush tools and features, how to use Semrush to achieve your marketing goals, and a follow-up email with additional resources specific to your needs.

After the demo, you're assigned a dedicated point of contact for all of your Semrush-related questions.

Semrush's customer support is friendly, knowledgeable, and accommodating if you have questions about pricing or features.

Which Semrush Pricing Plan is Right For You?

The Pro Plan is best for:

Freelancer marketers, SEO specialists, bloggers, or small in-house teams.
A small business with one or a couple of small website projects.
Those who don't need many reports for sharing with clients.

The Guru Plan is best for:

Digital marketers, SEO experts, or growing agencies.
Small to mid-sized businesses actively growing websites.
Those who need more than 5 scheduled reports, historical data, content marketing tools, or the Semrush Google Data Studio integration.

The Business Plan is best for:

Large marketing agencies, enterprises, or SEO companies.
Enterprise-level businesses or agencies working with big sites.
Those who require Pro plan features with higher limits and API access.

Semrush Free Trial & Money-Back Guarantee

I hope you found this information about Semrush pricing plans useful.

Semrush offers a 7-day free trial as well as a 7-day money-back guarantee.

If you decide to sign up for a Semrush free trial, you can request a free training session to demo the software and ask any questions you might have. You can also contact the Semrush support team via phone, chat, or email.

While tools like Ahrefs and SE Ranking are popular Semrush alternatives, these all-in-one SEO platforms lack the completeness in data and features that Semrush provides.

Semrush is one of the most important SEO tools in my toolbelt for in-depth keyword research, understanding the competition, and tracking keyword rankings on Google.

If you prefer premium all-in-one SEO software, give Semrush a try.

To sign up and get information on pricing or the guarantee, visit the Semrush website.

Related: Semrush Review (2023) – An in-depth review of Semrush's features.

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