In this post, Semrush pricing plans are compared in detail to help you determine which plan is right for your SEO and digital marketing needs in 2025.
Semrush Overview
Semrush is an all-in-one digital marketing toolkit offering over 55 tools across SEO, PPC, content marketing, competitive research, social media, local marketing, and more.
From site audits to AI-assisted ad generation and local listing management, Semrush supports everything from solo consultants to enterprise SEO teams.
How Much Does Semrush Cost?
Semrush offers several core subscription tiers, with add-ons that allow you to expand features based on your use case.
Core SEO Plans (Monthly Billing):
- Pro — $139.95/mo
- Guru — $249.95/mo
- Business — $499.95/mo
- Custom — Contact for enterprise-level needs
Annual billing saves up to 17%.
Semrush Plans Breakdown
Pro Plan – $139.95/month
For freelancers, solo marketers, or early-stage teams
- 5 projects
- 500 tracked keywords
- 1 target per project (location/device)
- 100,000 crawl pages/month (20K per project)
- 500 SEO Idea Units
- Basic reports (3 scheduled)
- Keyword/Domain/Backlink analytics
- No historical data or content toolkit
Guru Plan – $249.95/month
For growing businesses and consultants
Everything in Pro, plus:
- 15 projects
- 1,500 tracked keywords
- 10 targets per project
- Historical data access
- Content marketing tools (briefs, SEO boosts, plagiarism checks, brand voice)
- Keyword cannibalization report
- JavaScript rendering in Site Audit
- Looker Studio integration
- 800 SEO Idea Units
Business Plan – $499.95/month
For agencies, enterprises, and multi-location brands
Everything in Guru, plus:
- 40 projects
- 5,000 tracked keywords
- Unlimited targets per project
- Share of Voice tracking
- API access
- Migration support
- 1M crawl pages/month (100K per project)
- 2,000 SEO Idea Units
- Advanced reporting and keyword limits
Quick Semrush Pricing Summary
| Plan | Price (Monthly) | Projects | Keywords | Historical Data | Content Tools | API Access |
|---|---|---|---|---|---|---|
| Pro | $139.95 | 5 | 500 | ❌ | ❌ | ❌ |
| Guru | $249.95 | 15 | 1,500 | ✅ | ✅ | ❌ |
| Business | $499.95 | 40 | 5,000 | ✅ | ✅ | ✅ |
Add-Ons (Optional Enhancements)
Users
- Pro: +$45/mo
- Guru: +$80/mo
- Business: +$100/mo
Reporting
- Base Report: +$10/mo — integrations, scheduling, export
- Pro Report: +$20/mo — white labeling, AI summaries, external sharing
Local Plans (Listing Management + Map Tracking)
- Base: $30/mo — Google Business Profile tools, AI reviews
- Pro: $60/mo — adds listing sync, review mgmt, API, 1,225 Map Rank credits
- Business: Custom pricing — higher limits and support
Traffic & Market Analytics (Semrush .Trends)
- Pro Plan: $289/mo — traffic, competitor, market data
- Business Plan: Coming soon — adds industry dashboards and custom tracking
Content Tools
- Content Base Plan: $60/mo — AI articles (10K/month), briefs, optimizer, brand voice
AI Mentions & Strategy
- AI Plan: $99/mo/domain — brand visibility in ChatGPT, Gemini, SearchGPT, etc.
Social Media Management
- Base: $20/mo — 5 profiles, 50 posts
- Pro: $40/mo — 10 profiles, unlimited posts
- Business: $250/mo — adds Influencer and Media Monitoring tools
Advertising Toolkit
- Base: $99/mo — AI ad copy (Meta/Google), PLA and competitor insights
- Pro: $220/mo — unlocks landing page previews, ad history, AdClarity data
Who Uses Semrush?
Semrush is used by:
- Freelancers and in-house SEO specialists
- Marketing consultants and content strategists
- Agencies managing multiple clients
- Enterprise teams overseeing complex websites and multi-location SEO
Whether you're running a personal blog, scaling content across regions, or analyzing thousands of keywords daily, Semrush provides tools that adapt to your needs.
Which Semrush Plan Is Right for You?
Choose the Pro Plan if:
You're a solo marketer, freelancer, or blogger managing a few domains with limited tracking needs.
Choose the Guru Plan if:
You're a small business, growing team, or consultant needing content tools, historical data, and multi-location keyword tracking.
Choose the Business Plan if:
You're an agency, enterprise, or data-heavy SEO operation that requires higher limits, API access, and advanced analytics like Share of Voice.
Semrush Free Account vs. Free Trial
- Free Account:
- 1 project
- 10 tracked keywords
- 10 reports per day
- Free Trial:
- 7-day full access to either the Pro or Guru plan
- No credit card required for signup
- 7-day money-back guarantee on paid plans (credit card purchases)
Frequently Asked Questions
Is Semrush worth the money?
Yes. If you're focused on growing visibility, tracking performance, and gaining competitive insights, Semrush delivers exceptional value—especially for agencies, SEOs, and serious marketers.
Can I use Semrush for free?
Yes. You can create a free account with limited access or try a 7-day trial of the Pro or Guru plan at no cost.
What does the free trial include?
Full access to all tools and features within the selected plan (Pro or Guru), including keyword research, audits, rank tracking, and reporting.
Does Semrush offer a demo?
Yes. After starting a trial, you can request a live demo session. You’ll also be assigned a dedicated point of contact for ongoing questions.
What Are Some Alternatives to Semrush?
Some top alternatives to Semrush include SE Ranking, which offers a strong all-in-one SEO toolset at a more affordable price, and Ahrefs, known for its industry-leading backlink analysis and content research features.
Moz Pro provides a user-friendly interface and reliable keyword tracking, while SEO PowerSuite delivers desktop-based tools for technical SEO and link audits.
Other notable options include Serpstat for keyword clustering and competitor analysis, SpyFu for PPC and keyword spying, Mangools for simplified SERP and keyword tools, Raven Tools for agency reporting, WebCEO for enterprise SEO and white-labeling, and GrowthBar for AI-driven content and SEO optimization.
What are the best alternatives to Semrush?
Ahrefs, Moz Pro, Serpstat, SEO PowerSuite, Mangools, SpyFu, Raven Tools, WebCEO, and GrowthBar are notable alternatives—though few match Semrush’s depth across SEO, content, PPC, and local.
Ahrefs vs. Semrush – which is better?
Ahrefs is strong in backlink analysis and content tools. Semrush offers broader coverage: SEO, PPC, social, local, and AI-powered features. Choose based on your specific needs.
Final Thoughts
Semrush remains one of the most powerful and versatile SEO platforms in 2025. Whether you're tracking keyword rankings, analyzing competitors, optimizing content, or managing local visibility, it brings together everything you need to scale your digital strategy.
Explore the platform risk-free with a 7-day free trial—no credit card required.