SE Ranking Pricing (2023)

In this post, SE Ranking pricing and plan features are compared in detail to help you choose the best SE Ranking plan for your SEO needs in 2023.

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What is SE Ranking?

SE Ranking is an all-in-one SEO software growing in popularity as a result of giving users access to a large set of reliable tools that are simple to use at super affordable prices compared to other platforms.

The SE Ranking platform provides SEOs with all the critical tools including:

  • One of the most extensive databases of keywords, sites, and link data to explore.
  • The ability to search up nearly any site and reveal how much organic traffic it's getting, from which pages, and which keyword rankings are driving traffic.
  • Backlink checker and monitoring tools to find backlinks and detect new/lost links.
  • Website audit tool to check for on-site optimization and ranking opportunities.
  • A keyword rank tracking tool to gain insight from ranking changes over time.
  • Social media tools to auto-post to Facebook & Twitter and monitor results.
  • A powerful drag-and-drop report builder to display data from SE Ranking such as rankings, traffic, competitors, social media metrics, and site audit findings.

SE Ranking was founded in 2013 by Valery Kurilov and Dmitri Lipnitsky. Based in Palo Alto, California, the company now has around 95 employees and 600,000 subscribers from 150+ countries.

The popular cloud-based SEO tool has amassed 985+ reviews with a rating of 4.8/5 stars on the product review site G2. SE Ranking has also been recognized by G2 as one of the top 100 fastest-growing products in 2021.

The highest-rated features of SE Ranking based on review sentiment include its SEO audit capabilities, the daily keyword tracker, and white-label SEO reporting features. The company also provides excellent customer support.

Similarly, SE Ranking has earned over 170 reviews on Capterra with a rating of 4.7/5, and 20+ reviews on TrustRadius with an average rating score of 8.5/10.

The SE Ranking Homepage
The SE Ranking Homepage

SE Ranking Features

While plans differ, SE Ranking includes an array of marketing and SEO tools including:

  • Keyword rank checker: Track rankings on Google, Bing, Yahoo, and YouTube.
  • Website audit: Find and fix website issues with how-to-fix guides.
  • On-page checker: Check how well a page is optimized for specific keywords.
  • Competitor research: Inspect sites for traffic, keywords, backlinks, and more.
  • Backlink checker: View competitor backlink profiles with trust and authority metrics.
  • Backlink monitoring: Monitor your site's backlink profile for potential changes.
  • Page changes monitoring: Monitor specific web pages for changes.
  • Keyword suggestion tool: Find keywords with search volume and other metrics.
  • Keyword grouper: Automatically group keywords based on search result similarity.
  • Social media management: Post to Facebook & Twitter, and view social metrics.
  • Custom SEO reports: Create reports and schedule for automatic report delivery.
  • White label reporting: Options for creating reports with business branding.
  • Lead generator widget: Embed a free audit widget on your site to attract leads.
  • API access: For developers to integrate SE Ranking functions into new apps.
  • Content marketing tools: AI-based content editor and content idea finder.

Who Uses SE Ranking?

As of 2023, SE Ranking has amassed over 600,000 users from freelance SEO professionals to digital marketing agencies and large enterprise companies.

SE Ranking is used by a wide range of people for managing and scaling search engine optimization activities including:

  • Freelancers
  • SEO Pros
  • Digital marketers
  • Small Business Owners
  • Mid-sized businesses
  • Marketing agencies
  • Large-scale enterprises
  • Reputable brands like Zapier and Trustpilot

While SE Ranking serves customers all over the world, primary customer locations include the United States, India, and the United Kingdom.

SE Ranking Pricing

SE Ranking offers 3 main plans in its pricing model. An SE Ranking plan can start as low as $23.52/month with annual billing and choosing to update ranking data weekly.

Pricing information for SE Ranking is retrieved from the software provider's publicly accessible pricing materials. Final costs from the seller are subject to change.

Pricing information was last updated on January 12, 2023.

How Much Does SE Ranking Cost?

Each plan provides flexible options to change some of the features and adjust pricing. Depending on your chosen options, you can get a discount of up to 60% off the cost of your SERanking plan. These personalized plans offer amazing value for money.

Annual SE Ranking Pricing

Choosing an annually billed SE Ranking plan gives you a discount of 20% off. You can adjust the plan prices further depending on the keyword tracking options you choose.

While subject to change, here are the SE Ranking annual plan costs:

  • Essential Annual Plan – A rate of $23.52/mo to $69.60 per month.
  • Pro Annual Plan – A rate of $52.32/mo to $151.20 per month.
  • Business Annual Plan – A rate of $114.72/mo to $903.20 per month.

View SE Ranking plans here and use the provided pricing calculator to test out how the different deliverable selections affect SE Ranking's price.

The 14-day free trial provides a comfortable amount of time to test all features and determine if the tools are helpful for your online marketing projects.

The sign-up process is simple and quick and no credit card is required.

Plan Customizations

You can adjust the cost of SE Ranking based on the following customizations:

Rankings check frequency

Choose how often you want SE Ranking to check and update your keyword rankings. You can select either daily rank updates, every 3 days, or weekly. Save up to 20% off with updates per 3 days, or up to 40% off with weekly SEO ranking updates.

Subscription period

SE Ranking offers 5 different subscription periods, including 1 month, 3 months for 5% off the monthly cost, 6 months for 10% off, 9 months for 15% off, and annual plans for 20% off the monthly cost of the plan. You can get the best price on SE Ranking with an annual subscription period and weekly rank updates.

Choosing SE Ranking Subscription Period and Rankings Check Frequency
Choosing SE Ranking Subscription Period and Rankings Check Frequency

Number of tracked keywords

You can adjust the total number of tracked keywords with SE Ranking's rank tracker tool. Note: changing the number of keywords also changes the limits for a couple of other features. See below for more details.

Choosing Number of Keywords to Track in SE Ranking Pricing Plans
Choosing the Number of Keywords to Track in SE Ranking Pricing Plans

How does the number of keywords chosen affect other feature limits?

As mentioned above, the selected number of keywords to track affects the usage limits for some of the SERanking pricing edition features:

Essential Plan: Increasing the keyword limit of the Essential plan also increases the number of website pages you can audit, the number of backlinks you can monitor, how many domains you can check backlinks for each day, and the number of pages you can perform a detailed on-page site audit for.

Pro Plan: Increasing the keyword cap of the Pro plan increases the limits of the above-mentioned Essential plan features, the number of users who can access SE Ranking, how many pages you can monitor for changes, and the number of extra keywords you can upload to SE Ranking for keyword research and competitive analysis.

Business Plan: Increasing the keyword limit of the Business plan increases the usage limits of the Essential and Pro plan features mentioned above.

SE Ranking Plans

Now that we've covered the options that alter the cost of each SE Ranking plan, let's take a look at the 3 main SE Ranking packages and their features in more detail.

SE Ranking Pricing Plans Compared
SE Ranking Pricing Plans Compared

Note: The number ranges for some of the features and functionality shown below change based on the keyword-related (tracked keywords and frequency of ranking updates) plan options selected. For example, in the Essential plan, the number of website pages you can audit increases to 100,000 from 30,000 if you choose to track 750 keywords with daily rank updates.

Essential Plan

While prices are subject to change, the SE Ranking Essential plan pricing currently ranges from a rate of $23.52/month to $87/month depending on the chosen options.

Features Included:

  • 250-750 tracked keywords
  • Track up to 10 websites
  • Website audits for 30,000 to 100,000 pages
  • Monitoring for 4,000 to 17,500 backlinks
  • Check backlinks for 20 to 50 domains/day
  • Keyword grouper
  • Competitive and keyword research
  • On-page audit for 150 to 300 pages
  • Marketing plan
  • Flexible SEO reporting
  • Monitor up to 5 competitors
  • Keyword traffic analysis
  • Search engine autocomplete & keyword suggestions
  • Page index status checker
  • Social media analytics and management
  • Google Analytics & Search Console integration
  • 1 user seat

Features Not Included:

  • Page changes monitoring
  • Historical competitor data
  • Keyword database expansion
  • White label features
  • Lead generator widget
  • API access

Pro Plan

The SE Ranking Pro plan is priced at a rate of $52.32/month to $189/month.

Features Included:

  • 1,000 to 1,750 keywords
  • Track an unlimited number of websites
  • Website audit for 150,000 to 400,000 pages
  • Monitoring for 20,000 to 60,000 backlinks
  • Backlink checker for 100 to 200 domains/day
  • Keyword grouper
  • Competitive and keyword research
  • On-page audit for 450 to 600 pages
  • Marketing plan
  • Flexible SEO reporting
  • Monitor performance of up to 10 competitors
  • Keyword traffic analysis
  • Search engine autocomplete & keyword suggestions
  • Page index status checker
  • Social media analytics and management
  • Google Analytics & Google Search Console integration
  • 3 to 5 user seats
  • Page changes monitoring for 100 to 175 pages
  • Historical competitor data including Google Ads
  • Keyword database expansion for 10,000 to 17,500 keywords
  • Lead generation widget
  • White label features

Features Not Included:

  • API access

Business Plan

The SE Ranking Business plan pricing ranges from a rate of $114.72/month to $1,129/month.

Features Included:

  • 2,500 to 20,000 keywords
  • Track an unlimited number of websites
  • Website audit for 450,000 to 3,200,000 pages
  • Monitoring for 60,000 to 800,000 backlinks
  • Backlink analysis for 300 to 500 domains/day
  • Keyword grouper
  • Competitor and keyword research
  • On-page audit for 750 to 2,000 pages
  • Marketing plan
  • Flexible SEO reporting
  • Monitor up to 20 competitors
  • Keyword traffic analysis
  • Search engine autocomplete & keyword suggestions
  • Page index status checker
  • Social media analytics and management
  • Google Analytics & Google Search Console integration
  • 10 to 30 user seats
  • Page changes monitoring for 250 to 2,000 pages
  • Historical competitor data including Google Ads
  • Keyword database expansion for 25,000 to 200,000 keywords
  • Lead generator widget
  • White label features
  • API access

Custom Plan

If you think you'll need more than what the above plans offer, you can get in contact with SE Ranking to request a custom plan for your agency or business.

This is usually when you need a larger number of people to have access to the software or increased limits for total projects, competitors per project, website audits, backlink checks, keyword research, competitive research, and reporting tools.

Add-On Features

Content Marketing Tools

As of October 2022, SE Ranking has released a new content marketing platform that is an add-on to a base SE Ranking subscription plan.

Currently, the toolkit includes a content idea finder and an AI-based content editor tool.

The content editor provides AI-powered keyword suggestions and HTML elements to consider using in your content based on a natural language programming (NLP) algorithm that scans the top-ranking pages on Google for your chosen keyword.

As you include suggested keywords and HTML elements like headers, paragraphs, and images into the content editor, your content optimization score changes in real-time.

SE Ranking's subscription plans for the content editor are:

  • 15 articles/month for $29/month
  • 30 articles/month for $49/month
  • 120 articles/month for $99/month

Agency Pack

SE Ranking's Agency Pack offers a unique set of features to help agencies boost their engagement and retention rates.

A Pro or Business yearly subscription is required to subscribe to the Agency Pack. For this add-on, you'll have to contact SE Ranking for pricing information.

SE Ranking's agency pack features include:

  • 3 read-only user seats
  • Additional client-level seats
  • Personal manager
  • Team training
  • Early access to new tools

Frequently Asked Questions

Is SE Ranking Any Good?

Based on its subscriber base and online reviews, SE Ranking is a leading SEO software platform on the market right now for historical data, performance metrics, and measuring progress.

The SEO toolkit provides a valuable set of tools and features for the price, such as the daily keyword rank tracking tool, site audits, keyword research, competitor insights, and report builder.

What Apps Does SE Ranking Integrate With?

SE Ranking integrates with these applications: Google Analytics, Google Search Console, Zapier, Bitrix24, SEOTools for Excel, Reportz, and Google Data Studio.

Does SE Ranking Offer a Free Trial?

Yes, the SE Ranking free trial gives you access to the Essential 250 plan plus white-label features for 14 days.

No debit or credit card is required to sign up and test out the SEO software.

What Does SE Ranking's Free Trial Include?

The free trial includes access to SE Ranking's Essential 250 keywords plan along with the white-label features that usually come with the Pro or Business pricing editions.

Can I Request a Demo of SE Ranking?

Yes, you can request a demo on the SE Ranking sign-up page if you're short on time to test the trial or you just prefer a walkthrough of the features.

SE Ranking's customer support is friendly, knowledgeable, and accommodating if you have questions about pricing or features. There's also a demo account provided on the site's homepage, which includes a quick-start guide.


I hope this post on SE Ranking pricing plans has helped you understand your options.

While Semrush, Ahrefs, and Moz are popular SE Ranking alternatives, these all-in-one SEO platforms cost more due to providing a bit more data and additional features. You can learn more about the key differences between SE Ranking vs Semrush here.

However, SE Ranking offers nearly as much data and similar features at lower prices, providing great value for freelancers, small to medium-sized businesses, agencies looking to scale optimization and reporting for clients, and even enterprise companies.

Based on my experience using SE ranking regularly for competitor analysis and to track ranking positions on major search engines like Google, I believe SE Ranking is one of the best SEO toolkits for marketers. Check out this SE Ranking review to learn more.

SE Ranking helps me in understanding what optimizations lead to improvements in search visibility and web presence, researching new keyword ideas, and sharing insightful automated reports.

I've managed to move up the search results for many competitive keywords on Google in just a few months with the help of SE Ranking's keyword data and trend insights.

I recommend giving SE Ranking a try since the toolset is so affordable, especially if you prefer all-in-one SEO software with the ability to scale your SEO efforts and reporting.

If you're interested, you can get the SE Ranking free trial here.

My Rating: 4.8/5

If you have any questions about SE Ranking, please feel free to leave a comment or reach out via email at [email protected].

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