For those looking for a robust yet affordable SEO tool in 2025, SE Ranking remains a strong contender. Unlike industry giants like Semrush or Ahrefs, SE Ranking offers a feature-rich platform at a significantly lower cost, making it an attractive option for freelancers, agencies, and businesses alike.
One of the biggest factors when choosing an SEO tool is pricing. So how does SE Ranking pricing compare to its competitors, and is it worth the investment? In this guide, we’ll break down SE Ranking’s pricing structure, explore the features included in each plan, and help you determine which package best fits your needs.
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SE Ranking Subscription Costs
SE Ranking offers three main pricing plans, each designed to cater to different user needs. The flexibility of these plans means you can scale as your SEO requirements grow.
1. Essential Plan – A Solid Start for Small Businesses
The Essential plan is the entry-level option, priced at $65 per month when paid monthly. If billed annually, the cost drops to $52 per month (or $624 upfront).
This plan is best suited for freelancers and small businesses who need a reliable SEO toolkit without the premium cost. It includes:
- Rank tracking for 750 keywords
- Website audits for up to 15,000 pages per project
- Backlink monitoring and competitor research
- Google Looker Studio integration for reporting
While this plan covers fundamental SEO needs, the limit of five projects may be restrictive for agencies or growing businesses.
2. Pro Plan – The Best Balance of Features & Cost
For agencies and marketing teams handling multiple clients, the Pro plan starts at $119 per month (or $95.20 per month when billed annually).
It builds on the Essential plan by offering:
- 2,000 keywords for rank tracking (expandable up to 3,500 for an extra fee)
- 40,000 pages per website audit
- Competitor analysis for 10 competitors
- Local SEO tools and integrations
This plan is often the best value for SEO professionals, striking the right balance between affordability and functionality.
3. Business Plan – Enterprise-Level SEO Without Limits
For larger agencies and businesses with demanding SEO needs, the Business plan is the most advanced option. It costs $239 per month (or $207.20 per month with annual billing).
With this plan, users can track 5,000 keywords, run website audits on 80,000 pages per project, and analyze up to 20 competitors. It also includes white-label SEO reports, API access, and advanced AI-powered insights—features critical for agencies managing multiple clients.
For businesses that need more, the Business plan can scale up to 15,000 keywords, increasing the price to $599 per month.
SE Ranking’s Flexible Add-Ons & Extra Features
One of the best things about SE Ranking is that its pricing is modular—you can enhance your plan with additional paid features.
- Local Marketing Pack (for managing Google Business Profile listings)
- 1 location: $7/month
- 5 locations: $36/month
- 10 locations: $72/month
- 50 locations: $360/month
- Content Editor (for AI-powered content optimization)
- 15 articles/month: $23.20/month
- 30 articles/month: $39.20/month
- 120 articles/month: $79.20/month
- Agency Pack (for lead generation and agency-specific tools)
- Requires an annual plan and costs $600/year
For power users, SE Ranking also offers tools like Keyword Grouper ($0.004 per request), Search Volume Checker ($0.005 per keyword), and Index Status Checker ($0.005 per URL). While these aren’t necessary for every user, they add valuable customization for SEO specialists.
How SE Ranking Stacks Up Against Competitors
Compared to its competitors, SE Ranking remains one of the most cost-effective all-in-one SEO platforms, balancing affordability with a robust suite of tools for professionals, agencies, and enterprises.
Semrush
Semrush starts at $139.95 per month for the Pro plan, which includes 5 projects, 500 tracked keywords, and SEO, PPC, and competitive research tools. The Guru plan, priced at $249.95 per month, expands limits and adds features like the Content Marketing Toolkit, historical data, Looker Studio integration, and multi-location tracking. The Business plan, at $499.95 per month, further increases keyword tracking and provides Share of Voice metrics, API access, and PLA analytics.
Beyond its core offerings, Semrush provides various add-ons, including local SEO tools, AI-powered social media management, and an Agency Growth Kit. While highly capable, the platform’s pricing can escalate significantly with these additional features.
Ahrefs
Ahrefs starts at $129 per month for the Lite plan, which includes 5 projects, 750 tracked keywords, and 100,000 crawl credits. The Standard plan, at $249 per month, increases limits to 20 projects, 2,000 keywords, and 500,000 crawl credits. The Advanced plan, priced at $449 per month, offers 50 projects, 5,000 keywords, AI keyword clustering, SERP history, and Looker Studio integration.
Ahrefs is best known for its backlink analysis and competitive research. However, while it excels in these areas, it lacks on-page SEO tools and content optimization features that some competitors provide.
Moz Pro
Moz Pro now starts at $49 per month with a Starter plan designed for small businesses. This entry-level plan includes 1 tracked site, 50 keywords, and basic SEO tools. The Standard plan, at $99 per month, expands limits to 3 tracked sites, 300 keywords, and includes backlink analysis and competitive research.
Higher-tier plans unlock more tracked sites, advanced keyword research tools, and branded reports. However, Moz Pro does not offer the same level of AI-powered insights and automation features that SE Ranking provides.
SE Ranking
SE Ranking starts at $65 per month for the Essential plan, which includes 5 projects, 500 daily tracked keywords, and core SEO tools such as rank tracking, keyword research, backlink monitoring, and content and local marketing toolkits. The Pro plan, at $119 per month, is designed for agencies and small teams, offering 30 projects, 2,000 daily tracked keywords, Looker Studio integration, historical data, and API access.
For larger agencies and enterprises, the Business plan, at $259 per month, provides unlimited projects, 5,000 daily tracked keywords, full historical data, dedicated support, and expanded analytical capabilities. SE Ranking stands out with its AI-powered reporting, on-page analysis, and SERP tracking, offering a cost-effective alternative to higher-priced competitors.
For those seeking a comprehensive SEO suite with less escalating costs for key features, SE Ranking delivers one of the best balances of price and performance.
Can You Use SE Ranking for Free?
Yes! SE Ranking offers a 14-day free trial, allowing you to explore the platform without a credit card. This trial provides full access to all features, making it an excellent way to test before committing to a plan.
Additionally, SE Ranking provides free SEO tools, including a CMS Checker, Website Speed Checker, and Robots.txt Generator. However, these free tools are limited in functionality compared to the full suite.
Is SE Ranking Worth the Cost?
For many SEO professionals, SE Ranking is a fantastic investment. Its pricing is substantially lower than competitors, while still offering powerful tools like rank tracking, backlink monitoring, content optimization, and local SEO.
The Pro plan is the best option for most users, offering a strong mix of features at a reasonable price. However, if you’re just starting out, the Essential plan may be sufficient, and scaling up is easy as your SEO needs grow.
Bottom line: If you need a feature-rich SEO tool without spending hundreds per month, SE Ranking is one of the best choices available in 2025.
SE Ranking Pricing: Final Thoughts
If you’re in the market for an affordable yet powerful SEO tool, SE Ranking stands out as one of the best value-for-money options. With its comprehensive toolset, flexible pricing, and scalable features, it competes well against higher-priced alternatives like Semrush, Ahrefs, and Moz—without the steep costs.
While competitors may offer additional data points or niche-specific features, SE Ranking delivers a well-rounded suite of tools for keyword tracking, competitor analysis, backlink monitoring, content optimization, and automated reporting. Its ability to adapt to freelancers, growing businesses, and agencies makes it an excellent investment for SEO professionals at all levels.
From my experience, SE Ranking excels in usability, accuracy, and affordability, making it a go-to choice for those who need a reliable SEO solution without breaking the bank. Its customizable plans and add-ons allow users to tailor the platform to their specific needs, ensuring they get the most out of their subscription.
Final Rating: 4.8/5 ★★★★★
For those looking for a comprehensive yet budget-friendly SEO platform, SE Ranking is a solid choice. Try out the SE Ranking 14-day free trial to explore its features and determine if it's the right fit for your SEO workflow.
🚀 Try SE Ranking for free and take your SEO strategy to the next level!