Best SE Ranking Alternatives in 2024

Last modified on: April 4th, 2024

Looking for an SE Ranking alternative? SE Ranking has been a popular all-in-one SEO software choice for SEO professionals & marketers, but with a multitude of alternatives available, it's essential to explore your options to find the perfect fit for your SEO needs.

There are a variety of effective SE Ranking alternatives on the market, each with its own unique set of features and capabilities to help you manage your SEO projects.

Many all-in-one SEO platforms are strong SE Ranking alternatives, providing all-encompassing solutions tailored to accommodate various SEO needs and tasks.

These multifaceted platforms streamline the management and optimization of SEO projects by consolidating essential features such as keyword research, rank tracking, competitor analysis, and content optimization into a single, user-friendly interface.

In this post, we provide an overview of the leading SE Ranking alternatives for 2024, including their key features and differences to help you make an informed decision.

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Top SE Ranking Alternatives Overview

Here's an overview of the best SE Ranking alternatives in 2024:

  • Semrush – Online marketing platform with SEO features for keyword research, rank tracking, competitor analysis, site auditing, content optimization, and reporting.
  • SEO PowerSuite – A suite of four desktop SEO software tools with features for rank tracking, website audits, backlink checker, and link outreach management.
  • Ahrefs – A popular SEO software with features for keyword research, content research, rank tracking, competitor domain analysis, and backlink checking.
  • Surfer SEO – Tool for SEO-optimizing content with AI-driven suggestions, keyword research, page auditing, and competitor analysis.
  • Serpstat – An SEO software suite with features for rank tracking, keyword research, competitor research, backlink analysis, site audits, and reporting.

Learn more about the best alternatives to SE Ranking and their features below.

What Are The Best SE Ranking Alternatives?

Based on reviewing and using many of these SEO tools for managing SEO projects, here are the best SE Ranking alternatives in 2024:

1. Semrush


Semrush is an all-in-one digital marketing tool used for keyword research, SEO analysis, advertising research, backlink tracking, content analysis, and more.

Key Features

A popular software platform used by marketers, SEO specialists, and content creators, Semrush includes many tools for optimizing online presence and search rankings.

  • Keyword research: Semrush allows you to research and analyze keywords for your website, including search volume, competition level, and related keywords.
  • Site audit: Semrush offers an SEO audit tool that identifies technical SEO issues and offers recommendations for fixing them.
  • Backlink analysis: Semrush allows you to analyze your backlink profile and those of your competitors, providing insights into the quality and quantity of backlinks and identifying potential opportunities.
  • Competitor analysis: A range of tools to identify your main competitors, analyze their digital marketing strategies, and benchmark your performance against theirs.
  • Content marketing: Analyze your own and your competitors' content, identify topics and keywords that resonate with your target audience, and monitor performance.
  • Advertising research: Research your competitor's advertising strategies, including their ad spend, top-performing ads, and target keywords.
  • Social media monitoring: Track social media mentions and engagement, analyze social media performance, and monitor your competitors' social media activity.
  • Reporting: Semrush allows you to create custom reports for your clients or team, providing a comprehensive overview of your digital marketing performance.

Overall, Semrush offers a wide range of features and competitor insights designed to help businesses improve their digital marketing efforts and achieve better results online.

How Does Semrush Compare to SE Ranking?

Semrush vs SE Ranking differences:

  • Rank tracking: Both SEO platforms include a reliable Google rank tracker. However, SE Ranking includes rank tracking for Google, Bing, and Yahoo.
  • Keyword research: Both Semrush and SE Ranking offers robust keyword research tools, but Semrush tends to offer more detailed insights and a wider range of data.
  • Backlink analysis: Semrush and SE Ranking both include backlink analysis tools, but Semrush tends to offer more extensive data on backlink metrics.
  • Competitor analysis: Semrush offers a bit more competitor backlink data. However, SE Ranking offers similar competitor tools to research sites at a lower price point.
  • Site audit: Both Semrush and SE Ranking provides detailed site audits for checking hundreds of technical and on-page SEO factors along with recommendations.
  • Content optimization: While both SEO tools include a content editor and on-page SEO suggestions, SE Ranking includes an AI-based content marketing tool.
  • Social media management: Semrush includes more robust social media posting, monitoring, and reporting features than SE Ranking.
  • Pricing: SE Ranking tends to be more affordable than Semrush. Plans for Semrush start at $129.95 per month while SE Ranking starts at $55 per month.

Overall, both Semrush and SE Ranking are powerful digital marketing tools with many similar features. The choice between the two will ultimately depend on your specific needs and budget.

If you're looking for more extensive data on digital channels and market analysis, Semrush may be the better choice, but if you're looking for an affordable option that continues to improve and add features for SEO, SE Ranking is worth checking out.

Semrush offers a free 7-day free trial.

2. SEO PowerSuite

Semrush Alternative - SEO PowerSuite Software

SEO PowerSuite is a desktop SEO software toolkit offered as a bundle or separately. The software suite includes tools for keyword research, website audits, rank tracking, backlink tracking & auditing, link prospecting & outreach, and competitor analysis.

Downloading is required to use the software. SEO PowerSuite tools are compatible with Windows, Mac, and Linux.

Key Features

  • SEO audit: Perform a complete SEO audit based on dozens of errors related to website structure and technical considerations. Check for broken links, HTML code issues, duplicate content, page indexability, and content optimization factors.
  • Rank tracking: Track unlimited keyword rankings across major search engines with the rank tracker tool. Schedule automatic ranking checks and compare positions alongside competitors' sites. See SERP features and view organic traffic data.
  • Keyword research: Find new keyword ideas with 19 different keyword suggestion tools. Analyze metrics like keyword difficulty, search traffic, and word usage factors.
  • Competitor analysis: Analyze competitor backlinks with one of the largest backlink indexes on the web. Check backlink profiles and link quality based on 50+ factors.
  • Link management: Find link-building sources and manage outreach from the tool.
  • Reporting: Create unlimited customizable SEO reports for site audits, rankings, backlinks, and link building. Schedule automated reports and delivery.

SEO PowerSuite is a versatile desktop SEO software toolkit, offering a comprehensive set of tools designed to address a wide range of SEO tasks.

The software suite provides in-depth SEO audit capabilities, rank tracking for unlimited keywords, extensive keyword research, and detailed competitor analysis features.

Additionally, its robust backlink index and link management tools facilitate effective link-building strategies and outreach management.

With customizable SEO reporting options, scheduling, and automated delivery, SEO PowerSuite ensures that you have all the necessary data and insights at your fingertips.

As a result, this desktop software toolkit is an excellent choice for those seeking an all-encompassing solution to optimize and manage their SEO efforts effectively.

How Does SEO PowerSuite Compare to SE Ranking?

SEO PowerSuite vs SE Ranking differences:

  • Software type: SEO PowerSuite is a bundle of download-required desktop software, while SE Ranking is a cloud-based platform that requires signing in online.
  • Rank tracking: Both platforms provide rank tracking with daily position updates for Google, Bing, and Yahoo. SE Ranking also includes YouTube. SEO PowerSuite supports more total search engines, and the ability to track unlimited keywords.
  • Keyword research: Both tools offer plenty of features for finding new keyword ideas. SE Ranking provides more exact data on individual keywords like search volume.
  • Backlink analysis: You can't go wrong with either tool for analyzing and finding high-authority backlinks. However, SEO PowerSuite offers a larger backlink database and features for managing outreach and link building.
  • Competitor analysis: SE Ranking offers more competitive data than SEO PowerSuite in terms of domain and keyword traffic trends as well as historical site traffic data.
  • Content optimization: Both SEO tools include on-page audits and suggestions. However, SE Ranking includes a content editor with AI-powered keyword insights.
  • Social media management: SE Ranking's platform includes social media tools for posting and monitoring Facebook & Twitter, while SEO PowerSuite does not.
  • Pricing: SEO PowerSuite offers yearly subscriptions as a 4-tool bundle starting at $299 per year or as separate tools, while SE Ranking offers monthly subscriptions.

Overall, SEO PowerSuite offers more backlink data, outreach tools, and the ability to analyze data offline. On the other hand, SE Ranking offers many similar features in the cloud alongside features for content optimization and social media.

SEO PowerSuite offers a free version of its tools. These can be useful for testing on small projects. However, query limits are capped for many tools, you're unable to save projects, schedule SEO tasks, export data, and access many of the reporting options.

3. Ahrefs

Semrush Alternatives - Ahrefs SEO Tools

Ahrefs is a popular SEO software with tools for competitor domain & backlink insights, keyword research, rank tracking, site audits, and content research.

Key Features

  • Keyword research: Find keyword ideas and get an estimate of their difficulty to rank on Googlekeyword difficulty and organic traffic estimates across Google and other search engines like YouTube, Bing, Amazon, and Baidu.
  • Competitor analysis: One of the largest databases of keywords and backlinks data. Get insight into a site's keyword rankings on Google, backlinks, and organic traffic trends. Check link anchor text and page traffic estimates.
  • Site audit: Tool for technical SEO audits checks your website for 100+ pre-defined SEO issues. Get a site health score with recommendations on how to fix issues.
  • Rank tracking: Rank tracking tool with the option to upgrade for daily rank updates. Check position history and compare competitors' rankings side-by-side. View SERP features and organize keywords with tags and filtering options.
  • Content research: Uncover top-performing pages and link prospects based on a database of 11 billion web pages. Filter by metrics such as traffic, referring domains, domain rating, social shares, platform, and more.
  • Reporting: Export data as CSV or Excel files for SEO reports.

Ahrefs stands as a highly popular and comprehensive SEO software, providing an extensive range of features to cater to a wide array of SEO tasks.

With one of the largest databases of keywords and backlinks data, Ahrefs delivers valuable insights into a site's organic traffic trends and link profiles.

Furthermore, its technical SEO audit tool helps identify and address any potential issues on your website, while the rank tracking and content research features facilitate well-informed decision-making for your SEO strategy.

Although Ahrefs' reporting options are limited to exporting data as CSV or Excel files, its robust suite of tools makes it a top choice for SEO professionals and marketers seeking an all-in-one platform to optimize their online presence.

How Does Ahrefs Compare to SE Ranking?

Ahrefs and SE Ranking are both popular SEO (Search Engine Optimization) tools that offer a range of features to help with keyword research, backlink analysis, competitor analysis, and more. Here are some of the key differences between the two:

Ahrefs vs SE Ranking differences:

  1. Backlink analysis: SE Ranking also offers backlink insights, but its index is not as large as Ahrefs, and it does not provide as much detail about each backlink.
  2. Keyword research: Both tools offer keyword research features, but Ahrefs has a larger keyword database.
  3. Site audit: Both tools provide detailed site audits. While SE Ranking audits your site automatically, Ahrefs requires a bit more manual setup.
  4. Reporting: SE Ranking includes a report builder while Ahrefs only provides exporting options to CSV or Excel files.
  5. Version: Ahrefs offers a free version for auditing one verified site, while SE Ranking does not, but offers a free trial.
  6. Pricing: Ahrefs is more expensive than SE Ranking, with plans starting at $99 per month compared to SE Ranking's plans which start at $55 per month.

Both Ahrefs and SE Ranking are powerful SEO tools that can help with various aspects of search engine optimization. SE Ranking has more total SEO features, while Ahrefs offers a larger set of keyword and domain backlink data for competitor analysis.

4. Surfer

Semrush Alternative - Surfer SEO Software

Surfer is a content optimization tool for SEO-optimizing written content to rank higher. The software analyzes competitor pages for 500+ factors to provide valuable guidelines and suggestions to optimize content to rank higher for a target keyword.

The platform also includes tools for keyword research, a search engine results page (SERP) analyzer, detailed page-level audits, and AI-driven SEO insights.

Key Features

  • Content optimization: Based on a target keyword, the content planner provides suggestions in real time for terms to use, headers, word count, images, and more. Create SEO-optimized content with the help of NLP-powered insights (natural language processing) which can help spend less time on optimization.
  • Competitor analysis: Enter a target keyword and Surfer SEO will reverse-engineer Google's SERP results. Get suggestions on related terms, questions, headings, word count, images, and more. Based on the results, Surfer provides a content score and suggestions for ranking higher and increasing page search visibility on Google.
  • Content audit: Get page-level recommendations based on a target keyword. Get suggestions on content length, page speed, keyword density, NLP sentiment, missing terms and backlinks, referring domains, internal links, meta tags, and more.
  • Content editing: The Surfer content editor gives you a real-time content score and the suggested terms to use based on a target keyword. You can also paste content between the editor, Google Docs, and WordPress with ease.
  • Keyword research: Find relevant topic clusters based on a primary keyword. Check their estimated monthly search traffic volumes and difficulty to rank estimates.
  • AI-Generated SEO tasks: Surfer's AI growth management platform called Grow Flow provides weekly data-driven, AI-generated tasks to help improve SEO strategy.

Surfer SEO stands out as a powerful content optimization tool designed to elevate your written content's search engine rankings.

With a comprehensive suite of features, including competitor analysis, content audit, content editing, keyword research, and AI-generated SEO tasks, Surfer ensures that your content is fine-tuned to meet the demands of both users and search engines.

By leveraging its natural language processing capabilities, Surfer provides real-time suggestions for optimizing various content elements such as terms, headers, word count, and images.

Its intuitive interface and seamless integration with Google Docs and WordPress further streamline the content creation process.

With Surfer SEO, you can effectively strengthen your SEO strategy, maximize your content's search visibility, and stay ahead in the competitive digital landscape.

How Does Surfer Compare to SE Ranking?

Surfer vs SE Ranking differences:

  • Content optimization: Both SEO tools include a content editor and NLP-driven insights and suggestions, but Surfer surfaces slightly better data-driven results.
  • Competitor analysis: SE Ranking provides more domain-level competitive data like traffic trends and backlinks, while Surfer offers more page-level insights like word usage and page speed.
  • Keyword research: SE Ranking provides more extensive keyword research features and individual keyword data insights. On the other hand, Surfer's keyword research tool is useful for uncovering clusters or related groups of keywords.
  • Site audits: SE Ranking includes tools for both sitewide, technical, and on-page SEO auditing, while Surfer's audit features focus more on page-level insights.
  • Rank tracking: SE Ranking provides rank tracking, while Surfer does not.
  • Reporting: SE Ranking includes customizable report templates and the ability to create new reports. Surfer only provides downloading some data as CSV files or copying a shareable link to the page audit tool.
  • Pricing: Surfer is a bit more expensive and offers fewer tools than SE Ranking, however, it has refined its tools to be best-in-class for SEO-optimizing content.

When comparing Surfer and SE Ranking, it becomes apparent that each tool has its unique strengths and focuses. While both offer content optimization and NLP-driven insights, Surfer delivers slightly more data-driven results.

SE Ranking excels in providing domain-level competitive data and extensive keyword research features, whereas Surfer focuses on page-level insights and keyword clusters.

Although Surfer's pricing may be higher with fewer tools, its best-in-class content optimization features make it a strong contender in the SEO landscape.

Both SEO tools include features that work together well. SE Ranking is great for keyword research, rank tracking, domain research, local SEO, and reporting, while Surfer provides more refined AI-powered content insights and guidelines.

Surfer offers a 7-day free trial to test one article, keyword research, and audit.

5. Serpstat

Semrush Alternative - Serpstat SEM Platform

Serpstat is an SEO management platform that includes an array of tools for marketing, SEO, and Google Ads PPC data. Features include site audits, competition analysis, backlink checking, keyword research, and rank tracking.

Key Features

  • Keyword research: Comprehensive keyword research data. View search volume and competition strength. Find keyword opportunities by searching competitor web pages. Discover related terms and questions in an easy-to-use interface.
  • Rank tracking: Rank tracker tool with daily ranking updates. Check keyword SERP features and historical position data. Get insights into traffic distribution among website domains and market share fluctuations. Group keywords with tags.
  • Site audit: The site audit tool detects and categorizes website issues based on low, middle, and high priority. The tool provides a site optimization score and lets you track site changes over time.
  • Competitor analysis: Understand search competition through robust backlink data and online visibility trends. Gain insight into the top websites in a niche. View top-performing competitor pages, keyword rankings, and estimated search traffic.
  • Reporting: Schedule automatic daily, weekly, or monthly SEO reports. You can also create notifications about changes in projects.

Serpstat presents itself as a versatile SEO management platform that offers a comprehensive set of tools catering to various marketing, SEO, and Google Ads PPC data requirements.

With its robust keyword research capabilities, daily rank tracking updates, in-depth site audits, and extensive competitor analysis capabilities, Serpstat enables users to gain valuable insights and optimize their SEO strategies effectively.

Furthermore, the platform's customizable reporting and notification options allow for seamless tracking of progress and changes in projects.

Whether you're an experienced SEO professional or a newcomer to the field, Serpstat's user-friendly interface and powerful features make it an excellent choice for managing and improving your online presence.

How Does Serpstat Compare to SE Ranking?

Serpstat vs SE Ranking differences:

  • Keyword research: You can't go wrong with either SEO software for keyword research. Serpstat lets you compare a lot at once, while SE Ranking includes more traffic estimates based on Google Search and clickstream data for keywords.
  • Rank tracking: Both SEO platforms offer similar rank tracking features, Serpstat includes more features to analyze contextual and paid ad positions.
  • Competitor analysis: Both offer extensive competitive analysis features. Serpstat provides more paid advertising and social share insights, while SE Ranking has an edge with competitor keyword and content-level analysis.
  • Site audit: Both tools offer detailed sitewide auditing features, however, SE Ranking provides more insight into content and phrases to use based on top competitors.
  • Content optimization: While Serpstat can audit on-page SEO factors, it does not provide a content editor and NLP-powered content suggestions for terms to use.
  • Reporting: Both SEO tools include report-building features and options for customizing report metrics, logos, and branding.
  • Pricing: Sertpstat plans start at $59 per month while SE Ranking starts at $55 per month. Serpstat starts with provide up to 10 site projects for rank tracking and audits.

When comparing Serpstat and SE Ranking, it's evident that both platforms provide a wide array of SEO features, making them strong contenders in the industry.

Serpstat offers many similar SEO tool capabilities. Serpstat offers more in-depth competitor comparison data and related keyword suggestions. However, SE Ranking has been adding more tools for content optimization and local SEO insights.

Serpstat offers a free version with basic tool access.

Other SEO Tools

Here are some other tools and potential SE Ranking alternatives on the market:

  • Moz Pro – Reputable all-in-one SEO software suite.
  • Mangools – A bundle of 5 simple SEO software tools.
  • Raven Tools – Comprehensive SEO reporting software.
  • Ubersuggest – A popular SEO and competitive research tool.
  • Similarweb – Competitor web and traffic analytics software.
  • Conductor – Enterprise SEO and organic marketing platform.
  • Yoast – Most used SEO plugin for WordPress sites.
  • Rank Math – A more recent popular WordPress SEO plugin.

Final Thoughts: SE Ranking Alternatives

When comparing SE Ranking to other SEO software tools, it's important to consider the specific needs of your business or website.

Overall, SE Ranking is a great choice for businesses and website owners looking for a comprehensive yet affordable SEO tool that covers all aspects of SEO.

However, if your business requires more advanced features or has a larger budget, it may be worth considering more extensive SEO software tools available on the market.

Current Top-Pick SE Ranking Alternatives:

  • Semrush – Best SE Ranking alternative for complete SEO tools.
  • SEO PowerSuite – Best desktop SE Ranking alternative for research and tracking.
  • Surfer – Best SE Ranking alternative for SEO-optimizing content.

That being said, SE Ranking remains a popular choice for businesses and website owners who are looking for a user-friendly SEO platform with comprehensive features at an affordable price. Its accurate rank tracking, competitor insights, reporting, and affordable pricing plans make it an attractive choice for businesses large and small.