I'm an SEO strategist with around 15 years of hands-on experience helping US businesses — and a handful of Canadian ones — grow their organic presence. I started my career in online marketing as an SEO specialist at a healthcare-focused agency, which gave me an early grounding in one of the most regulated, trust-sensitive niches in search. From there, I helped build a startup agency delivering both paid advertising and SEO services across a wide range of local businesses and e-commerce brands before the team eventually niched down into mental health practices — a space where credibility and visibility genuinely matter.
Today I serve as Head of Delivery at that agency, overseeing managed web, SEO, and advertising services for mental health providers across the United States. Along the way, the agencies I've been part of have achieved Google Partner status — a recognition that reflects consistent performance standards and client results over time.
BoostPlanner.com is where I share what I've learned across all of it: the tools, the strategies, the mistakes, and the frameworks that actually move the needle.
Why I Started This Blog
After years of evaluating SEO tools for client campaigns — and spending real money on subscriptions that didn't always deliver — I wanted a place to document honest, experience-based assessments. Most SEO tool reviews online are written by people who signed up for a free trial. I've used these tools in production, across real campaigns, with real budgets and real clients depending on the results.
The SEO software landscape has also changed dramatically. A decade ago the toolkit was relatively simple. Today there are hundreds of platforms competing for attention, AI is reshaping how content and keyword research work, and the line between SEO, content strategy, and technical development keeps blurring. BoostPlanner exists to cut through that noise with clear, practical guidance.
My Background
Agency SEO — Healthcare (Early Career)
My first SEO role was at an agency focused exclusively on healthcare providers. Working in a YMYL (Your Money or Your Life) niche from the start meant learning early that Google's quality standards are not theoretical — thin content, weak authority signals, and poor technical foundations get punished hard in regulated industries. That foundation shaped how I think about SEO today.
Building a Broader Agency — Local, E-Commerce & Beyond
I then helped build a startup agency serving a much wider client base: local service businesses, e-commerce stores, and everything in between. This phase taught me that SEO is not one-size-fits-all. A local HVAC company and a direct-to-consumer brand have almost nothing in common in terms of strategy, even if the underlying technical principles are the same.
Niching into Mental Health — Head of Delivery
The agency eventually focused on mental health practices, a niche that demands the same YMYL rigor as healthcare but with its own unique local SEO and reputation management challenges. As Head of Delivery, I now manage the systems, teams, and processes that deliver consistent results for clients — which means I spend as much time thinking about scalable SEO workflows as I do about individual tactics.
Tools I Work With
Over 15 years I've tested more SEO tools than I can count. My current working stack includes SE Ranking, Surfer SEO, Google Analytics, Google Search Console, and Bing Webmaster Tools for day-to-day campaign management and content optimisation. I've also built custom internal SEO tools to handle specific workflow gaps that off-the-shelf platforms don't cover well.
On the AI side, I actively use GPT, Claude, Cursor, and Manus — not as shortcuts, but as force multipliers for research, analysis, and content development. Earlier in my career I relied heavily on Semrush, Ahrefs, and Screaming Frog, all of which still earn recommendations here when the use case fits.
The tools I write about on this site are ones I've either used in client campaigns, tested thoroughly against alternatives, or evaluated against specific real-world problems. I don't review tools I haven't spent meaningful time with.
What BoostPlanner Covers
This site focuses on the intersection of SEO strategy and software — specifically helping marketers, agency professionals, and business owners make better decisions about the tools they use and the tactics they prioritise. You'll find:
- In-depth tool reviews and comparisons — with a focus on what each tool actually does well and where it falls short
- Practical SEO guides — written for people who are implementing, not just reading
- AI and automation in SEO — honest takes on where AI genuinely helps and where it creates new problems
- Strategy frameworks — drawn from real agency experience across healthcare, local, e-commerce, and mental health niches
Supporting Transparency
Some links on this site are affiliate links. If you purchase a tool through one of those links, I may earn a commission at no extra cost to you. This never influences which tools I recommend or how I review them — I've turned down affiliate partnerships for tools I don't believe in, and I've recommended tools I don't have affiliate relationships with when they're the right fit. My goal is to give you the most accurate picture I can, not to maximise commissions.
Get in Touch
If you have a question about a tool, want to discuss an SEO challenge, or just want to connect, feel free to reach out.