SE Ranking’s Competitor Analysis Tools Explored (2024)

Last modified on: March 18th, 2024

Explore ways you can use SE Ranking's competitive analysis tools to uncover valuable insights and improve your SEO and content marketing strategy in 2024.

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Ways to Use SE Ranking's Competitor Analysis Tools

Here are some ways you can utilize the SE Ranking competitor website analysis tools to better understand competitors and inform your SEO & online marketing strategies.

Competitor Research Overview for Quick Insights

The competitive research overview section displays a ton of search data and trends in one place. The overview can help you understand a site's performance quickly.

Competitive Research in SE Ranking

The overview reveals competitor site trends and estimates at a glance for:

  • Organic traffic
  • Paid traffic
  • Keywords
  • Traffic cost
  • Referring domains
  • Backlinks
  • SERP (search engine results pages) features
  • Organic competitors
  • Top pages in organic search results
  • Top subdomains in organic search
  • Paid keywords
  • Distribution of paid keyword rankings
  • Paid competitors
  • Top pages in paid search
  • Top subdomains in paid search
  • Most popular keyword ads

You can click on many of the individual metrics to analyze more specific reports.

The organic and paid competitor data is based on Google Search.

Organic Traffic Research to Inform SEO Strategy

In SE Ranking's left-hand sidebar, you can drill deeper into analyzing a competitor site by exploring the areas under “Organic Traffic Research”.

Areas include keywords, ranking changes, top competitors, competitor comparison, website traffic distribution by country, top pages by traffic, and top subdomains by traffic.

Competitor Organic Traffic, Keywords, Traffic Cost, Backlinks

Under Organic Traffic Research -> Keywords, you'll see a convenient section at the top showing competitor traffic trends, keywords, traffic cost, and backlinks.

Competitor Organic Traffic in SE Ranking
Competitor Organic Traffic in SE Ranking

This section is great for getting a bird's eye view of traffic and keyword trends up to 5 years back, including trends for keywords grouped by rankings 1-5, 6-10, etc.

Competitor Organic Keyword Trends in SE Ranking
Competitor Organic Keyword Trends in SE Ranking

Competitor Organic Keyword Rankings Table

Below this section is a table that lists the competitor's keyword rankings. You can sort the keywords by estimated position, ranking difficulty, traffic, search volume, and more.

In many of the keyword tables in SE Ranking, you can filter keywords based on:

  • Including specific words
  • Excluding words
  • Word count or characters
  • Keyword difficulty
  • Search volume
  • SERP features
  • Position
  • CPC
  • Traffic
  • Traffic share
  • Traffic cost

Sorting keywords by difficulty and using a search volume filter is a great way to find low-competition keywords to target that can result in quick rankings and traffic for your site.

For competitor keyword analysis, take note of keywords your competitors are ranking for and paste them into SE Ranking's keyword research tool to explore related terms.

Competitor Ranking Changes Timeline

Competitor Ranking Changes Timeline in SE Ranking
Competitor Ranking Changes Timeline in SE Ranking

Competitors' Traffic, Keywords, Traffic Cost, Backlinks

SE Ranking's data is excellent for getting a 360-degree view of your competitors to better understand the competitive landscape and keywords relevant to your business.

You can scan hundreds of potential competitors in the competitor table to research further for new keywords to target and high-authority backlink sources.

Competitors' Total Traffic in SE Ranking
Competitors' Total Traffic in SE Ranking

Sort By Largest Competitors

You can click on “show big players” to sort by the largest traffic-driving competitors instead of based on common keyword rankings.

Competitors Show Big Players in SE Ranking
Competitors Show Big Players in SE Ranking

Show More Competitors in Trend Chart

You can also add more competitors from the table to the above chart to analyze their trends by making sure the checkmark next to each competitor row is turned on.

Paid Traffic Research to Inform SEO Strategy

Looking at paid traffic trends of sites can help you understand keyword search demand and keyword traffic value, and terms your target audience is searching for.

You can use this competitor data to figure out which keywords and underlying topics to prioritize for content strategy, creating content, and running search ads.

Competitor Paid Traffic in SE Ranking
Competitor Paid Traffic in SE Ranking

The paid traffic research tool gives you an estimate of how much traffic a competitor is generating through PPC ads.

You can also identify the keywords a competitor domain is bidding on, including an estimate of the total number of ads that are running for each keyword.

Paid Traffic Keywords in SE Ranking
Paid Traffic Keywords in SE Ranking

Find new keyword ideas by checking keywords your competitors are bidding on and see their monthly search volume, cost-per-click (CPC), and competition level.

Get a sense of the value of each keyword based on the number of ads being run.

You can view a site's paid traffic, keywords, and traffic cost trends back to Sept. 2016.


What is SE Ranking?

SE Ranking is an all-in-one SEO tool used by business owners, marketing agencies, SEO specialists, copywriters, and bloggers to support their SEO efforts.

The SEO platform includes tools for rank tracking, keyword research, site audits, SEO reporting, content writing, competitive analysis, and social media management.

What Makes a Good Competitor Analysis Tool?

A reliable competitor analysis tool for SEO should provide relatively accurate estimates and historical data on domain traffic, keywords, backlinks, and PPC (pay-per-click) ads.

The tool should also be able to accurately detect your competitor's websites based on common keywords and provide a large up-to-date pool of other sites to analyze.

How Much Does SE Ranking Cost?

SE Ranking offers three pricing plans. The Essential plan starts at $55 per month.

Get up to 20% off with an annual plan.

You can learn more about SE Ranking plans here.

Does SE Ranking Offer a Free Trial?

SE Ranking offers a 14-day free trial. You can sign up for the free trial here.

Are SE Ranking's Competitor Analysis Tools Worth It?

SE Ranking is an excellent all-in-one SEO platform for gaining competitor insights at a low price. New software updates are also added regularly based on customer feedback.

With SE Ranking, you can collect and analyze data on all the important SEO metrics, audit and compare competitors' websites, and their exact keywords, monitor web page changes, find new keywords, and track rankings across multiple search engines.

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