Modified date: September 11th, 2022
Ranking high on Google Maps offers free exposure for your business that can help you reach new customers, generate more revenue, and stand apart from the competition.
Tips to Rank Higher on Google Maps
If you’re wondering how to rank on Google Maps, check out the 7 tips below.
1. Set Up Your Google My Business Account
Having an optimized Google Business Profile is vital to ranking on Google Maps.
Once you add your business to Google Maps by claiming or creating a free Google Business Profile, be sure to:
- Choose the correct business categories. These should be as accurate and as few as possible.
- Provide correct, updated information (business name, address, and phone number). This should be consistent across all your online platforms and directories.
- Publish Google Posts and add high-quality photos of your business, products, and staff. You can also include photos of customers in action if they agree to it.
2. Claim Your Business’s Listing on Google Maps
Ensure your Google Maps listing is claimed and verified to add more details about your business. With more information available about your business in its listing, the more likely that your local business will rank higher in Google Maps.
Once again, remember to be consistent with the added information and to keep the information up-to-date, such as business hours, offerings, and contact information.
Google listens to what customers have to say, so getting Google reviews can significantly boost your ranking on Google Maps.
Make sure most of these reviews are generally positive to help with your brand's visibility and try to reply to as many reviews as you can, no matter positive or negative. This shows Google that your business is active and engaged with customers.
Also, try to get your customers to mention relevant service and location keywords in their reviews. This can potentially signal to Google that your business is trusted locally.
Your business may have duplicate listings existing online, so be sure to weed those out whether you’re the one who created them or someone else did.
This is crucial because businesses with multiple inconsistent locations or numbers listed for a single actual business (not multiple branches) often get discredited by Google.
5. Publish Google Posts on Your Google Business Profile
On your Google Business Profile, you can post just like you would on Facebook.
Publishing such posts may trigger Google’s algorithms to recognize that you’re actively managing your Google Maps listing, which can factor into the local ranking process.
6. Include a Google Map on Your Business Website
Having a Google map of your business location embedded on your website (typically on the contact page or location-specific pages) is a great way to help your business rank higher on Google Maps.
This action sends a signal to Google that the location of your business is the same as you say on your Google My Business listing, so consistency is an important factor.
If your website is frustrating to browse, it won’t rank high; it's as simple as that. The easier users can navigate your website, the more likely you’ll rank on Google Maps.
So, make sure users can:
- Properly view your content on different devices (smartphones, laptops, tablets, PCs).
- Properly view your content on different browsers.
- Quickly load the page, even with slow internet.
Ranking in Local Search Results
If you’re curious about how to rank on Google Maps and improve your local SEO, sticking to the tips provided above can surely help.
This practice is very important for location-dependent businesses as it helps them reach new customers and generate repeat business.
More SEO Resources:
- What is Local SEO?
- Local Search Ranking Factors
- How to Rank Higher on Google
- Local SEO for Service Area Businesses
- Local Search Tips for Small Businesses
- Google Business Profile Optimization Tips
- Affordable SEO Service Packages
SEO Software Guides:
- Best All-In-One SEO Software
- Best Rank Tracking Software
- Best Keyword Research Software
- Best SEO Reporting Software
- Best Local SEO Software
- Best SEO Audit Software
- Best SEO Writing Software
- Best SEO Automation Software
- Best On-Page SEO Checkers
- Best Small Business SEO Software
- Best Semrush Alternatives
- Best Ahrefs Alternatives
- Best Free SEO Software Tools