Modified date: January 12th, 2023
Multi-location SEO involves managing your business data across the web, as well as the structure and on-page optimization of your website.
Local SEO Strategy for Multiple Locations
Here are 5 actionable steps to improve your local SEO for multiple locations:
1. Create Location-Based Pages on Your Website
Creating localized web pages is essential to get found in local search results.
Location-specific pages are important because they help inform Google that each page has a very specific local focus.
In comparison, a page about multiple locations has a greater chance of lacking relevancy for each location.
With the high level of competition in the SERPs, it's best to get as specific as possible.
An effective strategy for a local business with multiple locations is to create specific location-based pages for each product or service you offer.
For example, if you're doing SEO for a therapy practice and you provide mental health services in multiple towns or cities, a viable set of local pages could be:
- Page 1 Topic – Licensed Therapists in Naperville, IL
- Page 2 Topic – Therapy Services in Naperville, IL
- Page 3 Topic – Individual Therapy in Aurora, IL
- Page 4 Topic – Couples Therapy in Aurora, IL
- Continue this setup for all offerings and areas served
Then, from each page, you can link to the other pages to build up your site's link profile with anchor text that is filled with variations of your offerings and locations served.
2. Set Up Google Business Profiles for Each Location
As long as you have a separate physical address for each business location, you can set up and verify more than one Google Business Profile for each location.
Creating multiple Google listings gives you the ability to upload descriptions specific to each store, contact information, business hours, images, and link to a unique landing page URL for each location.
However, if you're a service area business with one address, the local SEO strategy is a little bit different. While you can only have one Google business listing in this case, you can add up to 20 service areas based on cities, postal codes, or other areas you serve.
3. Ensure Consistent Citations Per Location
One important ranking factor for local SEO is based on citations found across the web.
Having your business listed on trustworthy directory sites with accurate information signals to Google that you operate a genuine business that is worth ranking well.
Ensure your business is listed on top directories and your listings include accurate NAP information (name, address, phone). There are several helpful local SEO tools like Semrush and BrightLocal that can help you find listing sources and create them.
4. Encourage Reviews for Each Location
Another strong local ranking factor is earning Google reviews. Online customer reviews communicate trustworthiness and authority to search engines.
As stated by Google, high-quality, positive reviews from your customers can improve your business visibility and increase the likelihood that a shopper will visit your location.
Strive to earn reviews on each of your business locations' Google listings for maximum potential impact on your local search presence and keyword rankings.
Additionally, responding to reviews can also have an impact on your multi-location SEO performance and brand reputation online.
Backlinks are well-known as one of the most important Google ranking factors alongside quality, relevant content, and other performance-based signals.
For local search engine optimization, aim to acquire backlinks that point to the individual pages that you want to improve local search visibility for. Links direct to a page can have a very strongest influence on the page's keyword rankings.
To earn local backlinks, consider networking, forming content writing partnerships, or sponsoring businesses that have website properties in the area/s you serve. You can also share your most helpful content on social media sites for a chance to earn links.
To summarize, local SEO strategy for multiple business locations primarily comes down to building a strategic website structure based on your offerings and locations served, ensuring you have consistent citations and listings for each location, focusing on acquiring positive reviews, and earning backlinks to your individual pages.
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