Last modified on: April 15th, 2024
Search engine optimization (SEO) software can be super beneficial for managing SEO efforts and guiding SEO strategy toward better results in less time.
Check out the top benefits of SEO software tools below.
What is SEO Software?
SEO software is an online platform of web tools that help you monitor, organize, and analyze data related to optimizing websites for improved visibility in search engines.
While there are a variety of search engine optimization tools with different focuses including free tools, the best SEO software provides major benefits for performing successful SEO.
Example benefits of SEO software include the ability to gain valuable insights through analyzing competitor websites and search presence, track hundreds of elements and keywords, save a ton of time, and ultimately improve your SEO results.
Top Benefits of Using SEO Software
Here are 7 top benefits of using SEO software tools for improving SEO efforts:
1. Competitor Analysis
Many SEO tools include helpful ways to research and analyze competitor websites. Tools like Semrush offer access to historic competitor data for backlink analysis, keyword rankings, and organic traffic estimates.
Backlink Profiles
Access to the backlink profile of a competing website lets you see a lot of important metrics related to off-page SEO.
For instance, you can discover websites your competitor has gained backlinks from, the authority of these linking sites, the anchor text used in the links, and which web pages on your competitor's site are being linked to, including inbound and outbound links.
These other websites are often great link-building opportunities for generating links to your site.
Keyword Rankings
Being able to inspect competitor keyword rankings gives you insight into new keyword ideas and which keywords are potentially worth targeting and creating content around.
You can also discover gaps in keyword rankings and content where your competitor is lacking that you can take advantage of and where your competitor is strong.
SEO software tools like Semrush and SE Ranking include features for tracking and comparing keyword rankings of your website and competitor sites side-by-side.
2. In-Depth Research
SEO software platforms often provide extensive search engine optimization research features. Examples of research capabilities include keyword research, topic research, backlink research, keyword rankings, organic search traffic estimates, and website audit features.
Data-Driven SEO Strategies
Having access to the data SEO software provides can help you make more efficient and effective decisions, guide your SEO strategy, and give you an edge over your competition.
For instance, keyword research software can inform you about the type of content to create to improve your search rankings and support your existing content.
In addition, SEO software tends to include keyword difficulty metrics to gauge how competitive and difficult a keyword phrase is to rank for.
Knowing which keywords are low competition could help you rank and generate more traffic quicker than not having this data at your disposal.
More Informed Decisions
When you're able to see the type of backlinks a page has combined with its keyword rankings and keyword metrics like competition levels and search volume, you'll be able to make much better decisions about content creation and relevant keywords to target.
3. Save Time & Money
Complete SEO tools such as all-in-one SEO software gives you the ability to scale your efforts across multiple websites, saving you time and money compared to doing SEO in the dark without the help of software.
Scale SEO Efforts
The value and cost savings of SEO software tends to increase exponentially the more clients or organic search campaigns you have to manage. SEO tools commonly offer plans that let you create and monitor multiple website projects and track hundreds to thousands of keyword rankings.
Save Loads of Time
A huge amount of time is saved by using search engine optimization software. The top SEO software tools on the market have access to massive databases of Google SERPs (search engine results pages) data, competitor website data, near real-time data, and functionality for monitoring and being updated on thousands of changing SEO metrics.
4. Track SEO Progress
SEO software offer features that give you the ability to track many important metrics and KPIs in unique, visually appealing ways. Data visualization in the form of graphs and charts makes it easy to quickly analyze, understand, and report on SEO progress and performance.
Historic SEO Data
Historic data is another key feature of SEO software. Just having the ability to monitor keyword position history, backlinks gained and lost over time, search traffic, and organic search results over time for your site and your competitors' sites make SEO software worth investing in.
SEO Priorities
Could you imagine trying to manually research, track, save, and analyze all the constantly changing aspects of an SEO campaign in a spreadsheet or notepad? It would be extremely difficult and time-consuming.
Let SEO software handle all this tracking and updating data work for you. The majority of your time is much better spent on SEO work and digital marketing strategies that move the needle, like content optimization and creating new content.
5. Improve Organization
A primary reason for using SEO software is to monitor, save, and report on a large amount of changing data in an organized way. Search engine optimization software usually includes dynamic tables and visuals with features for analyzing and organizing data more effectively.
Organize SEO Data
Data tables in SEO software commonly include a combination of features related to searching, filtering, sorting, tagging, and exporting data.
Other features that exist in various SEO software related to organizing data include the ability to save custom lists to organize keywords, custom data segmenting, saved snapshots of results from SEO audit tools, side-by-side data comparison visuals, and time-frame data comparison options.
Stay on Track
It's much easier to stay on top of everything you need to monitor, optimize, and report on for an SEO campaign when related data is organized under one interface.
This includes keeping a pulse on industry trends and data fluctuations, improving the efficiency of SEO tasks and related marketing activities, and making sure everyone is on the same page.
6. Automate SEO Reporting
Another key feature of SEO software is automated reporting options. Creating SEO reports is another task you probably don't want to have to create from scratch and manually send out on a regular basis.
While SEO software varies, most provide automated SEO tools and reporting features, and some offer convenient reporting templates and drag-and-drop builders.
These features of SEO reporting software make life much easier when you have to share SEO performance across multiple websites with your clients or SEO company on a recurring basis.
Even notifications or reports sent to yourself about your own website properties are helpful features to have to systematize checking progress.
7. Maximize Results
Based on combining the benefits of SEO software listed above, the ultimate benefit is better results.
Using SEO Software
The key to using SEO software is not to spend the majority of your time using the software, but to use the features to analyze data and gain valuable information quickly, so you can focus more of your time on actual SEO work.
SEO Success
While SEO is a long-term marketing strategy, this combination of SEO software and data-driven optimization work will help you gain market share and maximize your organic search engine results, including better rankings, website traffic, conversions, and more revenue.
What to Look for in SEO Software
Effective SEO software includes many of the following features:
- Competitor analysis features for understanding the SEO strategy of your competition and comparing progress.
- Keyword research features for uncovering new keyword and topic opportunities to produce content around.
- Site audit features for optimizing technical SEO, discovering any on-site issues to fix, and opportunities for improvement.
- A rank tracker for monitoring keyword positions on Google and other major search engines.
- Reporting features for monitoring and comparing performance over time.
Final Thoughts: Benefits of SEO Software
SEO software provides many benefits for effective search engine optimization. This is especially true when you need to scale and keep track of many aspects of SEO.
The right SEO software can help you manage multiple website projects, effectively audit and optimize website content and links, track hundreds of keyword positions across different locations, and analyze your competitors to uncover new opportunities.