Last updated on December 7th, 2021
Looking for the best SEO reporting tools to organize and present SEO data? Here's a list of the best reporting tools for SEO.
Search engine optimization involves many changing elements and metrics that are difficult to track manually. Fortunately, SEO reporting tools can help you track these elements and metrics in a way that's efficient, easy to understand, and insightful.
The best SEO reporting software can reveal valuable insights and opportunities as your SEO efforts progress. By being able to track metrics like organic traffic and keyword rankings over time, SEO reporting encourages better decision-making for improving ranking results.
Below is a detailed list of the top 10 best SEO reporting tools and their key features.
What to Look For in SEO Reporting Software
When looking for the best reporting tool for SEO, here are some considerations to keep in mind for choosing the perfect tool:
- Data provided by the SEO reporting tool is accurate and updated regularly.
- If you prefer using one SEO tool, ensure the tool can create reports covering multiple aspects of SEO, such as keyword rankings, website audits, site traffic analysis, and competitor insights.
- If you need to share reports with clients, make sure the SEO reporting platform provides white-label reporting, the option to export data to CSV or spreadsheets, and the ability to schedule and send out automated SEO reports.
- Verify the usage limits of the SEO reporting tool's plans, such as how many website projects you can report on simultaneously, the number of keywords you can track, and the amount of data you can pull from the tool on a monthly basis related to keyword research, competitor insights, backlinks, etc.
- If you require more usage than a plan provides, contact the company to see if customs plans are available.
- If you prefer to combine or add data to your reports from other sources like Google Analytics, check the SEO reporting tool's site for integration options.
Best SEO Reporting Tools Overview
Here is a quick overview of my top SEO reporting tool recommendations. More details about each tool are discussed below.
- Semrush – Complete SEO reporting.
- SE Ranking – Low-cost SEO reporting.
- Nightwatch – Dedicated rank tracking reports.
- Google Analytics – Free website traffic reporting.
- Google Search Console – Free Google presence reporting.
- Google Data Studio – Customizable SEO reporting.
- Mangools – Simple SEO ranking reports.
- Ahrefs – Competitor analysis reporting.
- Agency Analytics – Best agency SEO reporting.
- Moz Pro – Versatile SEO reporting.
Learn more about these top SEO reporting tools and their features below.
What Are the Best SEO Reporting Tools?
Based on my experience managing SEO campaigns over the last 11 years, here are the best SEO reporting tools in 2021:
Semrush is a full suite of SEO reporting tools and features for search engine optimization, content marketing, competitor research, PPC advertising, and social media marketing.
The Semrush platform gives you the ability to report on nearly every aspect of SEO.
You can create attractive keyword ranking reports with the option to schedule and send out automated reports on a recurring basis.
Alongside keyword rankings, you can create reports that include competitor data like domain authority and trust scores, competitor rankings, organic traffic, backlink metrics, link-building opportunities, website audit results, technical SEO issues, and on-page SEO opportunities.
More than 20 SEO-related tools and reports are bundled into the SEO toolkit section of the platform, including premade templates.
Premade templates include the SEO Report, Competitor Research Report, Technical SEO Report, and Organic Search Report. You can also modify these reports to your liking or start a new report from scratch. You can automatically generate scheduled PDF reports and send reports to multiple email addresses.
Semrush provides a Pro plan at 119.95/month, Guru plan at $229.95/month, and Business plan at $449.94/month. The annual plans provide up to a 17% discount.
The Pro plan lets you schedule up to 5 reports at a time, 20 with the Guru plan, and 50 with the Business plan. The Guru and Business plan also provide the option to pull data from Semrush into Google Data Studio reports. This is a great way to include ranking data in Google Data Studio.
Semrush for SEO Reporting
While I use several of the SEO reporting tools shared in this post depending on the project and situation, I recommend Semrush for all-in-one reporting.
Semrush is the most comprehensive in terms of tools, marketing data, metrics, and appealing reports. Combined with the ability to integrate Google Analytics and Google Search Console data, you can make engaging and complete SEO reports quickly.
I also really like the user interface of the position tracker tool for reporting changes in Google rankings and the daily rank updates.
Semrush Offer: 7-Day Free Trial
2. SE Ranking
SE Ranking is a low-cost all-in-one SEO software platform with an impressive set of features and reporting options for the price.
The SEO platform provides a user-friendly drag-and-drop report builder, pre-structured templates, manual and scheduled SEO reports, and white-label reporting features.
You can create reports that include SEO Metrics such as keyword rankings, competitor site visibility, website audit data related to on-page and technical SEO, and backlink monitoring data.
There's also an option to add custom notes and marketing tasks to reports if you prefer to include work progress.
SE Ranking features a unique Account report that's great for sharing a general report on multiple projects (websites). Reports can be exported as PDF, Excel, and HTML files in browsers.
SE Ranking offers an Essential plan, Pro plan, Business plan, and Custom plan option. There are several options you can choose that change SE Ranking plan prices. For example, the discount percentage increases if you choose a plan with keyword ranking updates every 3 days or weekly instead of daily.
Similarly, the number of keywords to track affects pricing. Longer subscription periods also increase discount rates.
White-label reports are included in the Pro and Business plans. These white-label plans provide low-cost reporting for SEO companies or marketing agencies with a growing client base.
SE Ranking for SEO Reporting
If you're looking for an all-in-one SEO tool with reporting that's flexible, affordable, and comprehensive, SE Ranking is a great choice.
SE Ranking offers a nice balance of features that cover most SEO aspects including a large database of keyword and competitor data, detailed site audits, content optimization insights, search engine position tracking, and reporting for all these aspects.
Check out my SE Ranking review for an in-depth look at its features.
SE Ranking Offer: 14-Day Free Trial
Nightwatch is a popular SEO reporting tool specializing in providing accurate location tracking for your keyword rankings down to the level of zip codes.
Daily ranking updates are provided for all major search engines including local Google Maps results. Additional SEO features include a site auditor tool, keyword suggestions, and a keyword discovery tool.
The Nightwatch SEO software gives you search engine ranking reports that are automated, highly customizable, and let you report on rankings for multiple cities across the globe.
You can even track rankings for Bing and DuckDuckGo search engines which is rare to find in an SEO tool. You can also pull in data from Google Analytics and Google Search Console.
Plans include the Starter plan at $39/month, Optimize plan at $99/month, and Agency plan at $369/month.
The Starter plan gives you 500 daily keyword tracked, 50 websites tracked, 5,000 site audit pages, and Google Analytics integration. The Optimize plan unlocks white-label reports and Google Search Console integration, and the Agency plan provides the highest usage limits, including unlimited white-label reports.
Nightwatch for SEO Reporting
I recommend Nightwatch for the dedicated rank tracking reports, especially if you plan to track many local keywords or many keywords across multiple client or competitor sites.
Nightwatch is the best SEO reporting software to track many keywords and websites for the price. The SEO platform has a pretty cutting-edge interface design too, which can help you and your SEO reports stand out.
Check out my Nightwatch review to learn about the features in more detail.
Nightwatch Offer: 14-Day Free Trial
Google Analytics (GA) is a free web analytics and SEO report tool that provides tracking and reporting of traffic data for your website. Most active websites online have installed the GA tracking code since it's free and useful for understanding site interactions.
Every GA report is made up of metrics and dimensions. Metrics are quantitative measurements, such as user sessions.
Example metrics include new users, sessions, bounce rate, pages per session, and session duration. Dimensions are attributes of your data, such as user source, location, device, or page viewed.
Google Analytics offers options to compare, filter, and sort metrics and dimensions, compare data across different timeframes, and create custom reports from this data.
Reports can be exported in multiple ways, such as PDF, Google Sheets, Excel, and CSV files. You can also send or schedule email reports.
In addition, you can pull GA data into Google Data Studio to create custom reports that blend in with website traffic data.
Google Analytics for SEO Reporting
Since the GA tracking code is applied directly to a site, Google Analytics is one of the most accurate and recommended ways to report on website traffic.
The best online SEO reporting tools provide integrations with Google Analytics in order to create comprehensive SEO reports that combine website traffic data with other SEO insights.
Google Search Console is a free web service and SEO reporting tool by Google that helps you monitor, maintain, and troubleshoot your site's presence in Google Search Results.
While you don't have to use Search Console to have your site included in Google Search results, the tool is useful for helping you understand and improve how Google sees your site.
Google Search Console gives you the ability to report on page performance data such as the search queries or keywords your pages are gaining clicks and impressions for and your pages' average positions for these keywords.
Google Search Console also provides page coverage data, such as if your pages are indexed, excluded, or experiencing issues in Google Search.
Other insights include page experience data like mobile useability and any links connected to your site that Google has detected.
For SEO reporting purposes, you can export data to Google Sheets, Excel, or a CSV file. You can also connect Google Search Console as a data source into Google Data Studio.
Google Search Console for SEO Reporting
Google Search Console doesn't show every possible keyword phrase your site could be showing for and there's a two-day data delay.
If you want to track and report on specific keyword rankings, especially if your site is new and many of your pages haven't been indexed in Google yet, it's a good idea to use SEO report software that includes a rank tracking tool.
A rank tracker tool gives you the ability to track specific keywords your site may or may not be ranking for yet, and gain more frequently updated ranking data over time.
Google Data Studio can be used as an informative SEO reporting tool based on the data sources you provide. The drag and drop report editor makes it easy to create customizable reports and custom dashboards that include charts, graphs, tables, and other ways to share your data.
Data sources are required to create Google Data Studio reports. Example data sources include Google Analytics, Google Search Console, Google Sheets, Google Ads, other Google Marketing Platform products, Facebook Ads, and more.
Configuring elements in the report editor to show the right data properly can take some time compared to other SEO reporting tools. However, Data Studio includes built-in sample reports and templates to speed up the process.
Also, once your reports are created, you can easily swap in other data sources. For example, you can quickly duplicate your report and swap in a different Google Analytics data source to create a report for another website.
Google Data Studio for SEO Reporting
Google Data Studio is super useful if you need to combine many data sources into an engaging report, such as combining website traffic data with paid advertisement and/or social platform data.
I like to use Google Data Studio to report on Google Analytics traffic data and Google Search Console data in one convenient view. Still, I tend to use other SEO reporting tools for sharing additional SEO insights like keyword position tracking, keyword research, and competitor insights.
Mangools is a bundle of 5 impressive budget-friendly SEO tools with reporting features. The tools include KWFinder for keyword research, SERPChecker for SERP (search engine results page) analysis, SERPWatcher for rank tracking, LinkMiner for backlink analysis, and SiteProfiler for SEO metrics and insights.
Each of the SEO tools provides options for exporting data to CSV files, which you can then import into Google Sheets or Excel for adjusting and combining data.
Mangool's rank tracking tool lets you create simple keyword ranking reports you can schedule and email on a weekly or monthly basis. You can also turn these into white-label SEO reports.
Mangools provides their Basic plan at $49/month, Premium plan at $69/month, and Agency plan at $129/month, with the option to save up to 40% paying annually.
While all features are included in the Basic plan, the Premium and Agency plans provide increased feature use limits.
Mangools provides a 10-day free trial, no credit card required. While subject to change, they also offer a limited-time 10% lifetime discount on all their plans upon activating a free trial.
Mangools for SEO Reporting
While Mangools provides simpler data exporting and keyword rank tracking features for SEO reporting, daily ranking updates are provided like Semrush, which is a valuable feature for the price.
The KWFinder tool is also useful for researching low competition keywords, their monthly search volumes, and getting a sense of how competitive the current top-ranking pages in Google are, all in one user-friendly view.
Mangools Offer: 10-Day Free Trial
Ahrefs is a top SEO software tool in terms of the number of websites in its database for competitor insights like domain authority, backlink research, related historical data, and Google keyword data.
The SEO platform's primary features include rank tracking, competitor organic traffic estimates, backlink analysis, keyword research, content research, and a site audit tool for your site or sites that are added as projects.
Ahrefs provides exporting to CSV files for its provided data and insights. However, there's no built-in report builder, so you will have to import Ahrefs data from a CSV file or a spreadsheet into a custom SEO report.
However, you can schedule weekly or monthly automatic rank tracker reports, as well as email alerts for new and lost links, new keyword rankings, and new keyword mentions Ahrefs discovers online.
Ahrefs offers their Lite plan at $99/month, Standard plan at $179/month, Advanced plan at $399/month, and Agency at $999/month with varying usage limits and data update frequencies. Annual billing lowers prices by giving 2 months free.
The Lite plan offers up to 5 website projects and 500 tracked keywords, with a keyword ranking update frequency of 7 days. The Standard plan includes ranking updates every 5 days, and the remaining plan includes updates every 3 days. Although, if you want daily keyword updates, you can upgrade any plan for an additional $50/month per 500 keywords.
Ahrefs for SEO Reporting
For competitor analysis such as checking referring domains and other backlink data, Ahrefs is the top SEO tool of choice. If you have the budget, using Ahrefs alongside Semrush will provide you with the ultimate set of SEO insights to report on.
Agency Analytics provides customizable marketing dashboards and reports for SEO and more, such as PPC ads, social insights, reputation and review insights, email, and call tracking.
The reporting software also provides some built-in SEO tools, including a rank tracker, backlink checker, competitor analysis, and site auditor.
Agency Analytics includes custom drag-and-drop dashboards, automated SEO reports, and white-label reports. There are over 60 integration options to create complete digital marketing reports and dashboards.
You can schedule automated reports daily, weekly, or monthly. Agency Analytics also provides white-label dashboards your clients can log into, and daily rank tracking for mobile and local rankings as part of all plans.
Plans include the Freelancer plan at $49/month, Agency plan at $149/month, and Enterprise plan at $399/month. All plans include white-label dashboards and reports, and daily rank tracking for mobile and local rankings.
The Agency and Enterprise plans include client integration features. Clients can log into the platform using your domain name, send reports from your email address, integrate 3rd party messaging services so clients can communicate within the platform, create custom tasks, set custom user permissions, and track multiple ranking locations and languages.
Agency Analytics for SEO Reporting
Agency Analytics is a great choice for agencies looking to scale SEO reporting. The flexible reporting features are like a more user-friendly Google Data Studio, with additional features for managing an increasing number of projects and reports for clients.
If you use other SEO tools for optimization work and research data, and you're looking for a tool focused on creating and sharing attractive customized reports with a lot of integration options, give this SEO report software a try.
10. Moz Pro
Moz Pro is a reputable all-in-one SEO toolset that provides site audits, rank tracking, backlink analysis, keyword research, and custom reports.
The SEO software provides customizable reports and templates with drag-and-drop modules and annotations. You can export PDF or CSV reports that cover keyword rankings, site crawl data, links, and competitor insights. Reports can also be scheduled for automatic delivery daily, weekly, or monthly.
Moz Pro offers a Standard plan at $99/month, a Medium plan at $179/month, a Large plan at $249/month, and a Premium plan at $599/month.
The Standard plan includes up to 3 website projects and 300 tracked keywords. While you can create unlimited non-branded reports for projects with the Starter plan, the Medium plan includes templates and branded reports.
Moz Pro for SEO Reporting
Moz Pro is a comprehensive option that provides a large database of keyword, link, and domain data similar to Semrush, Ahrefs, and SE Ranking.
A key consideration for SEO reporting is that the Medium plan is required for report templates and branded reports. The Standard plan is a nice choice if you're ok with non-branded reporting for up to 3 projects.
SEO Reporting Tool Comparison Table
|SEO Reporting Tool:||Strength:|
|Semrush||Complete SEO reporting|
|SE Ranking||Affordable SEO reporting|
|Nightwatch||Rank tracking reports|
|Google Analytics||Website traffic reporting|
|Google Search Console||Google presence reporting|
|Google Data Studio||Customizable SEO reporting|
|Mangools||Simple SEO rank reports|
|Ahrefs||Competitor analysis reports|
|Agency Analytics||Agency SEO reporting|
|Moz Pro||Versatile SEO reporting|
Conclusion & Recommendations
With the number of SEO tools on the market, it can be difficult to figure out the best SEO reporting tools for your business. However, you really can't go wrong with the list of tools shared above.
The SEO reporting tools above are all high-quality solutions for creating SEO reports, including time-saving report templates and valuable insights.
My Favorite SEO Reporting Tool Offers:
- SE Ranking Free Trial – 14-day free trial with full access to features.
- Semrush Free Trial – 7-day free trial with access to all toolkits.
- Nightwatch Free Trial – 14-day free trial with access to all features.
My preferred tools are Semrush for the best SEO reporting platform with complete SEO campaign features and Nightwatch for daily keyword ranking reports across Google, Bing, and DuckDuckGo search engines.
I also recommend SE Ranking as the best lower-cost alternative to Semrush for comprehensive SEO reporting with all-in-one features.
I hope this post helped you find the best SEO reporting solution for your needs.
More Posts About SEO Software Tools: