Last updated on April 14th, 2022
Looking for the best technical SEO audit tools to optimize your website?
In this post, we review the best SEO audit tools for identifying issues and opportunities that impact website search engine visibility in search results pages (SERPs).
What to Look For in SEO Audit Software
Consider these factors when choosing the best SEO audit software:
- Helpful suggestions are provided for fixing SEO errors and issues.
- The software provides clear, concise, and actional advice.
- Results from SEO audits are accurate and reliable.
- Ability to audit and crawl your website's number of pages.
- A history of consistent usage and positive reviews.
The SEO tools below include functionality that covers many of the primary SEO audit tasks related to crawling, evaluating, and optimizing a website and its search presence.
Note: Some of these SEO tools are complete platforms with audit features built-in, while others are more specialized niche tools for auditing specific aspects of a website.
Top SEO Audit Tool Overview
Here is a quick overview of my top SEO audit tool recommendations. More details about each tool are discussed below.
- Semrush – Complete SEO platform with dedicated audit tool.
- SE Ranking – Affordable SEO software with site auditing.
- Ahrefs – Competitor analysis software with site auditing tool.
- Screaming Frog SEO Spider – Desktop site crawling tool.
- Deepcrawl – Dedicated technical SEO auditing platform.
- Surfer – Competitor on-page SEO audit software.
- Siteliner – Free website and duplicate content auditor tool.
- ContentKing – Real-time technical SEO audit platform.
- Nightwatch – Rank tracker with site auditing tool.
- Google Analytics – Website traffic analysis tool.
- Google Search Console – Google Search presence audit tool.
- Bing Webmaster Tools – Bing Search presence auditor tool.
- Google PageSpeed Insights – Simple page speed audit tool.
- Google Lighthouse – Page performance and accessibility tool.
- Google Structured Data Testing Tool – Page structured data audit tool.
Find out more about the top SEO audit tools and their features below.
What Are the Best SEO Audit Tools?
Based on using and trying these SEO tools for auditing and optimizing websites over the years, here are 15 of the best SEO auditing tools for 2022:
1. Semrush
Semrush is a digital marketing platform with tools for managing online visibility.
The platform includes a powerful website audit tool to evaluate a website's health for Google, a backlink analytics tool to audit the site's domain authority and backlink profile, a content audit tool for analyzing page-level data, and versatile SEO reporting tools.
Semrush Features for SEO Audits
- A dedicated site audit tool with over 120 on-page and technical SEO checks organized by errors, warnings, and notices with helpful recommendations.
- Identify technical SEO audit issues related to crawlability and architecture, on-page SEO, implementation of HTTPS, international SEO, the use of AMP pages, SEO performance, link issues like broken links, and internal linking.
- Keyword research and content audit tools for finding keywords to target and suggestions for optimizing content based on SEO best practices and competitors.
- A backlink checker tool to check link quality, competitor insights, and other off-page SEO features related to inspecting backlinks, keyword rankings, organic traffic estimates, and top pages by traffic.
- Schedule automated website audits to run once, daily, or weekly.
- Compare audit results side-by-side and create website audit reports.
Semrush Plans & Pricing
Semrush provides three fixed plans:
- Pro – $119.95 per month
- Guru – $229.95 per month
- Business – $449.95 per month
Annual plans offer a discount of up to 17% off.
Custom enterprise plans are also available.
Pro Plan SEO Audit Features
The Semrush Pro plan lets you:
- Create up to 5 website projects
- Crawl up to 20,000 pages per project
- Crawl up to 100,000 total pages per month
The Pro plan is best for freelance digital marketers and small businesses.
Guru Plan SEO Audit Features
The Semrush Guru plan lets you:
- Create up to 15 projects
- Crawl up to 20,000 page crawls per project
- Crawl up to 300,000 total pages per month
The Guru plan is best for small to mid-sized businesses and marketing agencies.
Business Plan SEO Audit Features
The Semrush Business plan lets you:
- Create up to 40 projects
- Crawl up to 100,000 pages per project
- Crawl up to 1,000,000 pages per month
The Business plan is best for large businesses, agencies, and enterprise companies.
Get more details on the differences between Semrush pricing plans here.
Semrush for SEO Audits
Semrush provides industry-leading features for site auditing, keyword research, competitor analysis, rank tracking, and reporting for any type of website.
The platform works great for crawling up to 1,000,000 pages per month and up to 20,000 pages with the separate content audit tool (Business plan limits).
Related: Semrush Review: Key Features, Plans & Pricing in 2022
Semrush offers a 7-day free trial of its Pro or Guru plans.
The free trial lets you use the site audit tool to crawl and audit up to 300,000 pages.
Semrush Offer: 7-Day Free Trial
2. SE Ranking
SE Ranking is a popular all-in-one SEO software with an SEO audit tool for assessing website health, technical issues, on-page SEO issues, domain authority, and backlinks.
The SEO platform also includes a keyword rank tracker, competitive research features, a keyword research tool, and a custom report builder for monitoring SEO performance.
SE Ranking Features for SEO Audits
- Analyze website health and technical SEO metrics within a single dashboard with easy-to-follow tips for resolving any identified issues.
- Technical SEO audit issues include user experience-based core web vital scores, web page indexing status, broken links, redirects, internal links, link anchor text, on-page elements like titles and headers, meta tags, image alt text, and sitemap issues.
- Track off-page SEO metrics such as a website domain's search authority, backlinks, popular pages, search engine rankings, and organic search traffic estimates.
- An on-page SEO tool with suggestions to optimize content for specific keywords.
- Schedule SEO site audits on-demand, weekly, or monthly.
- Compare audit results and create automated website audit reports.
SE Ranking Plans & Pricing
SE Ranking offers 3 flexible pricing plans:
- Essential – Starts at $23.40 per month
- Pro – Starts at $53.40 per month
- Business – Starts at $113.40 per month
The price of each plan can be adjusted based on the number of keywords to include for rank tracking and choosing rankings to be updated daily, every 3 days, or weekly.
Save up to 20% with annual billing and another 40% with weekly ranking updates.
Enterprise plans are also available for higher usage needs.
Essential Plan SEO Audit Features
The SE Ranking Essential Plan lets you:
- Create up to 10 website projects
- Crawl up to 7,000 pages per project
- Crawl up to 30,000 pages total per month
- Audit up to 150 pages with the on-page SEO checker
The Essential plan is best for freelance SEOs, digital marketers, and small projects.
Pro Plan SEO Audit Features
The SE Ranking Pro Plan lets you:
- Create an unlimited number of projects
- Crawl up to 40,000 pages per project
- Crawl up to 150,000 pages total per month
- Audit up to 450 pages per month with the on-page SEO tool
The Pro plan is best for growing businesses, SEO professionals, and agencies.
Business Plan SEO Audit Features
The SE Ranking Business Plan lets you:
- Create an unlimited number of projects
- Crawl up to 80,000 pages per project
- Crawl up to 450,000 pages total per month
- Audit up to 750 pages with the on-page auditor tool
The Business plan is best for large businesses and digital marketing agencies.
SE Ranking for SEO Audits
SE Ranking is an SEO platform that offers in-depth SEO audit and reporting features at a low price compared to other SEO software tools with auditing features on the market.
SE Ranking is perfect for auditing up to 80,000 pages per website or 700,000 pages in total for all sites with the website auditor SEO tool, and up to 750 pages per day with the separate on-page auditing tool (Business plan limits).
Related: SE Ranking Review: Key Features, Plans & Pricing in 2022
SE Ranking offers a free trial of its Essential plan features with white-label reporting.
SE Ranking Offer: 14-Day Free Trial
3. Ahrefs
Ahrefs is an all-in-one SEO platform with a technical SEO audit tool for analyzing website health and technical page-level issues.
Additional tools include a site explorer feature for checking off-page SEO metrics like domain authority and backlinks and a keyword explorer tool for several search engines.
Ahrefs Features for SEO Audits
- Monitor your website's SEO health and check for 100+ SEO issues related to website architecture, site performance, and technical SEO with suggestions for fixing issues.
- Check for SEO audit issues related to page indexability, page links, broken links, redirects, page depth, social tags, titles and headers, meta tags, images, JavaScript, CSS, and page speed.
- Analyze off-site SEO and competitor-related metrics like backlinks, Google rankings, a site's most popular pages, and organic traffic estimates.
- Schedule SEO audit crawls on a daily, weekly, or monthly basis.
- The website audit tool is free to use for one verified website project.
Ahrefs Plans & Pricing
Ahrefs offers 4 fixed plans:
- Lite – $99 per month
- Standard – $179 per month
- Advanced – $399 per month
- Agency – $999 per month
Ahrefs provides 2 months free with annual subscriptions.
Enterprise plans are also available upon request.
Lite Plan SEO Audit Features
The Ahrefs Lite plan includes:
- 10,000 crawl credits per month
- 4 months of data retention
The Lite plan is best for freelance SEOs and digital marketing consultants.
Standard Plan SEO Audit Features
The Ahrefs Standard plan includes:
- 500,000 crawl credits per month
- 3 months of retained data
The Standard plan is best for small businesses and SEO professionals.
Advanced Plan SEO Audit Features
The Ahrefs Advanced plan includes:
- 1.25 million crawl credits per month
- 6 months of data saved
The Advanced plan is best for growing businesses and marketing agencies.
Enterprise Plan SEO Audit Features
The Ahrefs Enterprise plan includes:
- 2.5 million crawl credits per month
- 12 months of data retention
The Enterprise plan is best for large businesses and marketing agencies.
Additional crawl credits cost $50 per 500,000 more crawls for all plans.
Ahrefs for SEO Audits
The SEO website checker tool is free to use for one verified website and includes 5,000 crawl credits per month (10,000 for verified sites), which are used when you crawl an HTML page with status code 200.
Ahrefs also offers a $7 trial with access to all features of the selected plan for 7 days.
The SEO toolkit is useful for assessing a website for technical SEO issues at the page level and comparing a site to competitors for metrics like backlinks and rankings.
Ahrefs offers a nice balance of competitive analysis features with keyword research and technical SEO audits. However, the software lacks on-page content auditing.
Related: Ahrefs vs Semrush Comparison
For content optimization, check out an SEO software that includes on-page content auditor features like Semrush, SE Ranking, or Surfer.
Ahrefs Offer: 7-Day Trial for $7
4. Screaming Frog SEO Spider
Screaming Frog SEO Spider is a desktop website crawler tool designed for quickly auditing website pages for technical and on-site SEO issues and opportunities. The SEO spider tool requires downloading to Windows, macOS, or Ubuntu.
Screaming Frog SEO Spider Features for SEO Audits
- Scan hundreds of website pages to check page titles, headers, meta tags like the meta description, image alt text, word count, and more.
- Screaming Frog provides a quick way to detect page URL issues such as broken links (404s), page redirects, redirect chains and loops, near-identical content, and potential server errors.
- The website crawler is useful for checking internal links pointing to pages and their anchor text, which can help you see which links can be improved or which web pages could use more or less links.
- Visualize your site architecture, inspect internal linking and page URL structure with tree graph site visualizations, and compare crawls.
- The free version of the auditor tool lets you crawl up to 500 page URLs for free.
Screaming Frog SEO Spider Plans & Pricing
Screaming Frog provides a free plan that lets you crawl up to 500 page URLs and a paid plan that costs £149.00 per year (pricing presented in Euros) that lets you crawl unlimited URLs with access to many other features such as scheduling, audit saving, more crawl configurations, and integration options, among others.
With the paid plan, the maximum number of URLs you can crawl is dependent on allocated memory and storage). A discount is provided when purchasing multiple licenses.
Screaming Frog is a recommended tool to quickly scan websites for technical SEO errors and opportunities.
You can also use the website audit SEO tool to analyze competing websites for insights like how many words a page includes, page titles and meta tags, quickly checking page topics, and inspecting internal links and anchor text between pages.
5. Deepcrawl
Deepcrawl is a complete cloud-based technical SEO platform for enterprise-level businesses made up of two SEO audit tools including DeepCrawl Detect, a website crawler tool to evaluate a site's technical health, and DeepCrawl Protect, an automated SEO test tool to stay informed of technical SEO best practices when code changes.
Deepcrawl Features for SEO Audits
- Technical SEO crawler gives you the ability to manage hundreds of metrics and simplifies technical SEO analysis for thousands to millions of pages.
- Deepcrawl's automated SEO testing suite provides 207 automated SEO QA tests to help ensure code is SEO-friendly before publishing.
- Useful segmentation features to focus on problem areas.
- Create custom data pipelines and push data into a data warehouse or use official BI and Google Data Studio connectors.
- Schedule site audit crawls at regular intervals.
Deepcrawl Plans & Pricing
Contacting Deepcrawl is required for access to pricing details, which are custom based on including DeepCrawl Detect for SEO analytics and/or DeepCrawl Protect for SEO automation, as well as custom user needs.
Deepcrawl is a recommended SEO tool for digital marketing agencies and enterprise companies who need to efficiently audit large websites and analyze page URLs at scale.
For smaller sites and SEO campaigns, Deepcrawl is a bit costly and excessive.
6. Surfer
Surfer is a powerful on-page optimization tool for auditing on-page issues, keyword research, content planning, and optimizing content in detail based on data-driven analysis of top-ranking competitor pages based on 500+ factors.
Surfer Features for SEO Audits
- Surfer's SERP analyzer lets you compare a page to top-ranking competing pages for a target keyword and check factors like keyword density, text length, NLP sentiment, page speed, number of headings, and meta tags structure, and referring domains and URLs for link building opportunities.
- Surfer's site audit identifies potential SEO issues and opportunities for your site’s existing content such as prominent terms your old content might be missing and internal linking opportunities.
- Follow Surfer’s on-page suggestions and content guidelines to optimize your content based on Surfer's data-driven analysis of competitors to improve search results.
- Surfer SEO will reverse-engineer search engine results for your target keyword and show you the elements that make up the top-ranking pages for that keyword. Surfer then gives you a page SEO score based on these findings. Element examples include related keywords used, questions, the total number of words, headings used, images, and more.
- Surfer SEO offers a free Google Chrome extension for checking keyword and search volume data right in Google search results, and another Chrome extension for integrating the Surfer content editor with WordPress and Google Docs.
Surfer Plans & Pricing
For monthly billed plans, Surfer provides a Basic plan at $59/month, a Pro plan at $119/month, and a Business plan at $239/month. Annually billed plans offer up to a 17% discount.
In terms of SEO auditing and optimizing content, the Basic plan includes 10 content editors per month, 20 audits per month, and free NLP insights (natural language processing feature) for the 1st month.
The Pro plan includes 30 content editors per month, 60 audits per month, and NLP insights.
The Business plan includes 70 content editors per month, 140 audits per month, NLP insights, and white labeling options.
Surfer is a recommended SEO tool for optimizing page content to the max for a target keyword based on top-ranking competitor pages.
The on-page content auditor tool makes it easy to understand ranking landing pages and potential elements that could help content quality and rankings in search engines.
Check out my Surfer review for a detailed look at Surfer's features in 2022.
7. Siteliner
Siteliner is a free SEO auditing tool by the creators of Copyscape that lets you explore a website to reveal key issues that affect your site's quality and SEO rankings.
Siteliner Features for SEO Audits
- Check your website for duplicate content as well as common and unique content.
- You can click on a page URL and see duplicate and common content highlighted.
- View site averages for metrics like page size, load time, number of words per page, similar content, common content, incoming and outgoing links, total links, and inbound links, and see how your site compares with other sites for these metrics.
- You can also identify broken links and download a site report.
Siteliner Plans & Pricing
The free version of Siteliner is limited to a monthly analysis of sites with up to 250 pages.
The paid Siteliner Premium service lets you scan and analyze up to 25,000 site pages as often as you like, with the ability to save and review previous results.
Siteliner is worth using to get a high-level perspective on how much identical content is published across a website as well as how many words and links are being used.
8. ContentKing
ContentKing is a real-time SEO auditing and monitoring platform.
ContentKing Features for SEO Audits
- ContentKing monitors your pages 24/7 to provide near real-time alerts.
- The interface makes it easy to search through identified site changes.
- Track existing and new issues, and spot regressions between releases.
- Built-in reference material explaining potential SEO issues.
- Useful filtering options and visualizations for auditing any size site.
- Convenient real-time dashboards and SEO reporting options.
ContentKing Plans & Pricing
ContentKing provides monthly plans with an annual billing option offering 2 months free. Adjusting the number of pages your sites have affects the price of each plan. The minimum number of pages you can select is 1,000 pages.
For monthly plans with 1,000 pages selected, ContentKing provides a Basic plan at $39/month, a Standard plan at $149/month, a Pro plan at $279/month, and an Enterprise plan at $1,189/month.
In regards to site audit features, all plans include unlimited sites & rechecks, data retention, real-time auditing, 24/7 monitoring, change tracking, and SEO monitoring alerts.
Advanced features like custom element extraction, JavaScript rendering, and Core Web Vitals monitoring are unlocked starting with the Standard plan. The number of available integrations also depends on the plan.
ContentKing is a dedicated site auditing SEO tool for monitoring many sites or pages that are updated often, especially by more than one publisher and/or developer, so you can monitor and get alerted about changes that might affect SEO before content or code is finalized or published.
ContentKing Offer: 14-Day Free Trial
9. Nightwatch
Nightwatch is an SEO tool that provides a technical SEO website auditor alongside powerful rank tracking for major search engines and a solid reporting tool.
Nightwatch Features for SEO Audits
- Check for SEO issues related to broken link statuses, redirects, header tags, open graph tags, meta descriptions, image alt tags, slow pages, and large pages.
- A customizable table for analyzing audited page URLs that lets you change the metrics in up to 4 columns side-by-side for an easy in-depth site analysis.
- Affordably track and audit many keywords and websites.
- Choose two dates to compare a recent audit with a previous audit.
- Convenient report builder with templates to create SEO audit reports.
Nightwatch Plans & Pricing
Nightwatch provides monthly plans or you can save 20% with annual billing.
Looking at monthly billing, Nightwatch offers a Starter plan at $39 per month, Optimize plan at $99 per month, and Agency plan at $369 per month.
In terms of SEO audit features, the Starter plan gives you up to 50 sites tracked, 5,000 site audit pages, and a Google Analytics integration.
The Optimize provides up to 200 sites tracked, 10,000 audit pages, and unlocks white-label branded reports and a Google Search Console integration.
The Agency plan provides up to 1,000 sites tracked, 50,000 audit pages, and unlimited white-label reports.
Nightwatch is recommended for a low-cost SEO software platform that lets you track many keyword rankings and sites for the price while still being able to perform technical website audits and create SEO reports.
Check out my Nightwatch review for an in-depth look at its features in 2022.
Nightwatch Offer: 14-Day Free Trial
10. Google Analytics
Google Analytics (GA) is a free tool for website traffic analysis. Analyze website traffic and get insights into how visitors navigate websites.
Google Analytics Features for SEO Audits
- Audit website traffic sources such as organic search, social media sites, and other referring sites, including location data.
- See how visitors are engaging with a site, including which web or landing pages are viewed, in what order, and how long they're on your site.
- You can integrate Google Search Console with GA, which lets you view and combine page and keyword data from Google Search Console in GA.
- You can set up Goals to track unique conversion actions, such as website form fills, specific page views, traffic segments, if a link was clicked, or a phone call occurred (call tracking software required).
Google Analytics Plans & Pricing
GA is free to use for up to 200 views per web property with up to 20 custom dimensions and metrics. However, there is a paid version called Analytics 360.
Analytics 30 provides additional features like up to 400 views per site property, cross-property roll-up reporting, up to 200 custom dimensions and metrics, data freshness within 4 hours, and unlimited data.
Google Analytics is recommended for use with all sites in order to better understand website traffic sources and user site behavior.
11. Google Search Console
Google Search Console (previously Google Webmaster Tools) is another free SEO audit tool that helps you manage a website's presence in Google Search and identify search-related issues that might arise.
Google Search Console Features for SEO Audits
- GSC lets you submit website XML sitemap files and new website pages to request quick indexing of page content into Google Search.
- Identify pages indexed and visible in Google Search results, and which Google searches are generating search impressions for your website pages and driving clicks to your website.
- Detect which pages are being blocked or prevented from being indexed in Google, and check for website penalties based on issues like low-quality content, keyword stuffing, and link spam.
- Audit site pages to ensure they are search engine-friendly, mobile-friendly, have no internal broken links, and identify loading, performance, and user experience issues.
- View backlinks and internal links detected by Google.
Google Search Console Plans & Pricing
Google Search Console is free to use.
Like Google Analytics, Google Search Console is recommended for use with all sites for additional data, site audit features, and Google Search indexing capabilities.
12. Bing Webmaster Tools
Bing Webmaster Tools includes a free SEO auditing tool provided by Microsoft for managing a website's search presence in Bing Search and detecting any related issues that might arise.
Bing Webmaster Tools Features for SEO Audits
- Bing Webmaster Tools lets you submit website XML sitemap files and new website pages to request fast indexing of page content into Bing Search.
- Identify pages indexed and visible in Bing Search results, and which Bing searches are producing search impressions for your web pages and resulting in clicks to your website.
- Detect pages that are blocked or prevented from being indexed in Bing.
- BWT provides a free on-demand SEO audit tool to crawl a website and check for common technical SEO audit issues.
- View backlinks and internal links detected by Bing.
Bing Webmaster Tools Plans & Pricing
Bing Webmaster Tools is free to use.
Similar to Google Search Console, Bing Webmaster Tools is recommended for use with all sites for additional data, SEO tools, and Bing Search indexing capabilities.
13. Google PageSpeed Insights
Google PageSpeed Insights is a free tool for checking page load speed and potential performance issues of individual site pages.
Google PageSpeed Insights Features for SEO Audits
- Assess the loading speed and performance of website pages.
- View suggestions for fixing issues and improving page speed.
- Example suggestions include resizing or compressing large images found on the page, enabling page caching, reducing the use of slow-loading scripts, and optimizing CSS or Javascript code.
- See any third-party code that's processed as your page loads, such as WordPress plugins, which can slow down site speed.
Google PageSpeed Insights Plans & Pricing
Google PageSpeed Insights is free to use.
Google Pagespeed Insights is worth using to audit web pages you are trying to rank since page speed is an important Google ranking factor and also greatly impacts user experience.
14. Google Lighthouse
Google Lighthouse is an open-source, automated tool for assessing and improving web page quality built into Chrome dev tools.
Google Lighthouse Features for SEO Audits
- Audit a web page for metrics and issues related to performance, progressive web apps, best practices, accessibility, and SEO.
- Perform separate Lighthouse audits for desktop and mobile devices.
- Performance-related metrics evaluated are similar to what Google PageSpeed Insights detects such as first contentful paint, time to interactive, speed index, total blocking time, largest contentful paint, and cumulative layout shift.
- Analyze metrics related to accessibility like ARIA-related attributes, page color contrast, and if links have descriptive names and labels.
- Check if a page is following best practices related to trust and safety like avoiding links to cross-origin destinations, using a strong Content Security Policy (CSP), and fixing identified browser errors.
Google Lighthouse Plans & Pricing
Google Lighthouse is open-source and free to use.
Google Lighthouse is recommended for auditing website pages to ensure pages follow not only basic SEO practices, but follow best practices related to accessibility, mobile usability, security, and performance which can all help improve SEO performance and user experience.
15. Google Structured Data Testing Tool
Google Structured Data Testing Tool is a simple set of two free audit tools that give you the ability to test and validate Google-based rich snippets and structured data code on a web page.
Google Structured Data Testing Tool Features for SEO Audits
- The Rich Results Test detects which Google rich results can be generated by structured data found on a web page and lets you preview how rich results can look in Google Search.
- The Schema Markup Validator identifies structured data on a web page and lets you know which code is correct as well as specific warnings related to using structured data based on schema.org code.
Google Structured Data Testing Tool Plans & Pricing
Google Structured Data Testing Tool is free to use.
Google Structured Data Testing Tool informs you of incorrect and correct structured data quickly and is recommended for checking any web page that is embedded with structured data or schema.org code.
SEO Audit Tool Comparison Table
| SEO Audit Tool: | Strength: |
|---|---|
| Semrush | Complete SEO Platform with Site Audits |
| SE Ranking | Affordable SEO Software with Site Audits |
| Ahrefs | Competitive Analysis Software with Site Audits |
| Screaming Frog SEO Spider | Desktop Website SEO Crawling Tool |
| Deepcrawl | Technical SEO Audit Platform |
| Surfer | Competitor On-Page Analysis Software |
| Siteliner | Free Website Audit & Duplicate Content Tool |
| ContentKing | Real-time SEO Audit Platform |
| Nightwatch | Rank Tracker with Site Audit Tool |
| Google Analytics | Website Traffic & Behavior Analysis Tool |
| Google Search Console | Google Search Presence Tool |
| Bing Webmaster Tools | Bing Search Presence Tool |
| Google PageSpeed Insights | Simple Web Page Speed Checker Tool |
| Google Lighthouse | Web Page Performance & Accessibility Tool |
| Google Structured Data Testing Tool | Web Page Structured Data Validation Tool |
Frequently Asked Questions
What is an SEO Audit?
An SEO audit is a process of analyzing a website and related entities on the web like content and links for issues and opportunities related to improving visibility in search engine results pages (SERPs).
Why Perform SEO Audits?
Performing a website SEO audit reveals vital information related to improving search visibility. This includes information to prevent and correct issues and find opportunities.
What Are SEO Audit Tools?
SEO audit tools are used by SEO experts, digital marketers, and website owners to assess website health, online visibility, and improve ranking performance. These SEO tools also make auditing and optimizing large websites or multiple sites with hundreds or thousands of changing web pages and content much more manageable.
Are There Free SEO Audit Tools?
Yes, some SEO audit tools are free to use. Examples include Google Analytics, Google Search Console, Bing Webmaster Tools, Siteliner, PageSpeed Insights, and Screaming Frog (crawl up to 500 URLs for free). These free SEO auditing tools are shared in more detail above.
Which is the Best Tool for SEO Audits?
The best tool for SEO audits depends on your needs, such as if you are looking to perform an on-page SEO audit, off-page SEO, or checking something specific like page speed. You'll find reliable SEO audit tools for all of these use cases above.
Why Use SEO Audit Tools?
SEO audit software tools make evaluating and optimizing websites much easier.
Here are 7 benefits of using technical SEO audit tools:
- Uncover weaknesses in your SEO strategy.
- Identify competition and related opportunities.
- Gain insight into competitor content that ranks.
- Find topics and keywords to enhance your content.
- Ensure pages are crawlable for search engines.
- Clean up broken links and link redirects.
- Resolve empty or incorrect HTML tags.
Conclusion & Recommendations
The SEO audit tools recommended above should be all you need for your SEO efforts.
Google Search Console, Google Analytics, and Bing Webmaster Tools are important free tools for auditing your website traffic and visibility for Google and Bing.
Semrush, SE Ranking, and Ahrefs are popular all-in-one SEO platforms with solid website auditing tools and features.
Screaming Frog is a great desktop crawler for auditing on-site elements for most sites.
Deepcrawl and ContentKing are good solutions for monitoring and auditing large sites.
My Favorite SEO Audit Tool Offers:
- SE Ranking Free Trial – 14-day free trial access to the Essential plan.
- Semrush Free Trial – 7-day free trial with access to the Pro or Guru plan.
Related: Semrush vs. SE Ranking: Which is the Best SEO Tool?
Helpful SEO Audit Resources
Here are some of the most helpful resources about SEO audits on the web:
- What is an SEO Audit? (Bold Orange)
- Tips for Implementing a Technical SEO Audit (Neil Patel)
- How to Perform an SEO Audit in 18 Steps (Semrush)
- 16-Step SEO Audit Process to Boost Rankings (Ahrefs)
I hope this post helped you find the best SEO audit solution for your needs.
Want to outsource your SEO? Offering SEO packages for a limited number of SMBs.
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